Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Other People’s Houses

Bits of inspiration from Other People’s Houses.Read More

Louise -Jan 05, 2012, 4:43AM
I could actually move in with you, and not change a thing, you'd hardly notice me :-) Love your style. From a well wisher in Australia
Rodellee -Nov 16, 2011, 1:02PM
These are such lovely pictures, I especially love the ones of all the succulents and cacti.

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Get to know a bit more about the beauty in our October catalog, Julia Stegner!

Julia is wearing the Crochet Cuff Henley.
Shop all items in the October catalog.

alison -Oct 05, 2011, 5:47PM
"i made a chicken rice cake for him!" so cute
paige -Oct 05, 2011, 1:24AM
she's adorable! and I love the little hat she's pulling the questions out of suuupa cute

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Post image for Snapshot: Lucy Lu, London

















Lives in: I was born in Slovakia, but moved to Vancouver, Canada when I was 12. About 3 years ago I moved back to Europe, spending two years living in the countryside of Spain, and I’m currently living in London, UK! I love it here, as there is so much culture, and inspiration everywhere!

Shoots with: For digital I use a Pentax K200D, although I dream and am currently saving for a Canon 5D Mark II! I also sometime shoot film, and for that I use a hand me down Cosina CT7. My good friend also just gave me an old Polaroid, and I’m excited to start exploring with it!

Favorite Subject: I really love shooting women! I love the whole 60s, 70s, sunshine,flowing hair, lens flare, freedom vibe, and I think women just tend to lend themselves to that really well! But really I love shooting youth and people in general, boys as well as girls. (My boyfriend has been very patient modeling for me when I want to try out new techniques and ideas!) Fashion shoots inspire me, because there are so many different directions that you can take with a shoot, sometimes inspired by a single dress or shoe. I find the whole creative concept exciting and beautiful.

Inspired by: I draw inspiration from everywhere, from walking around, to music and books,vintage photos, movies, magazines even dreams. I suppose the concepts of nature and youth, of life and freedom and all that it intertwines, really moves and inspires me. Magazines like Dazed & Confused, Love, AnOther Magazine, Flaunt, Interview and many many others constantly provide bursts of happiness and creation! I also love how the internet has managed to connect us all, and I am a regular reader of many great and inspiring blogs. Some of my favorite photographers are Ryan McGinley, Paolo Roversi, Camilla Akrans, and Guy Aroch, which is why it’s so amazing that he just shot the campaign for Free People!

Random Fact: I’ve worked all sorts of jobs to pay rent and afford travel, including being a snowboard instructor as well as a flight attendant!

Also, I usually shoot during the days, but I love post processing my photos at night; it’s the time that I find most inspiring. I love the quiet, the darkness, a glass of red wine, all making way for concentration and evocative thinking. My parents still tell me to this day (I’m 26) that I need to “turn my schedule around” to prepare me for a “real job”.

See more of Lucy’s amazing work here, and also check out her awesome blog!

skin care junkie -Jul 07, 2014, 11:40AM
It's going to bee finish of mine ԁay, however before finish I am reading this enormous piece of writing to increase mmy knowledge.
Lucy -Aug 20, 2012, 10:29AM
Just a small update my website has changed to and my blog to x Lucy

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Some musical inspiration to start your day…Read More

Katelyn -Oct 04, 2011, 6:49PM
I don't know if you've heard of them/her but you should check out Caroline Smith & The Goodnight Sleeps. It's a really awesome band from Minneapolis, and they're actually playing a show in Philadelphia at the The Balcony this coming Sunday (October 9th). Just thought you might be interested :) Keep up the lovely work, this is my favorite blog! <3
Taylor -Oct 04, 2011, 5:56PM
love this song! there are so many different elements within it! This song will be on repeat a lot I'm sure! Next week is Spirit Week for homecoming, and our theme is Decades. My grade (juniors) got the 60's! I'm really excited! I have decided to wear the FP One Floral Fields pants, but I'm not sure what else...any ideas? I figured I would do Twiggy makeup. :)

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Our October catalog video makes me smile :) Shot by Guy Aroch featuring model Julia Stegner, it captures her cool, carefree attitude and a fun day of shooting in the studio!
Song is “Crazy As You” by Nicole Reynolds.

Shop the October catalog.

Felton Kiger -Mar 15, 2012, 5:34PM
It nearly impossible to find experienced people in this particular subject, but you sound like you know what you抮e talking about! Thanks
Christina -Oct 04, 2011, 9:50AM
How did they do the braids and the buns in this video and the October catalog? I'd love to see a tutorial video!

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Post image for Fall Fashion from our Favorite Bloggers

This week’s featured blogger is our good friend Natalie of the blog Natalie Off Duty! Here’s one of her favorite looks for fall (featuring our polka dot boho top!) and what she’s most excited about this season.



What trend are  you most excited about for Fall?

For Fall, I am sooo excited to get back into layering, especially with knits. I love something chunky on top with something a little more fitted at the bottom. Playing around with proportions is great for fall weather. Right now, I love mixing something very classic with something totally unexpected and fun. I look forward to everything from printed blouses to shearling coats!

Favorite designers right now?

My favorite designers right now are Chloe, Stella McCartney, Rebecca Minkoff, Alexander Wang, and Isabel Marant.

Your must have Free People item for Fall?

The Genteel V-Neck Sweater. It’s super classic and looks great with just about everything. It also looks like something I could just cuddle in!

What is your favorite Fall activity?

I LOVE playing in ball pits or riding my bike through the parks!

I love how she styled the polka dot blouse! Thank you Natalie!

moonchild -Apr 08, 2012, 11:11PM
^ sooo ball pits and people riding their bikes through parks are non existent in the east coast? how pretentious
karacter -Oct 04, 2011, 2:42PM
"What is your favorite Fall activity? I LOVE playing in ball pits or riding my bike through the parks!" She's clearly not from the East Coast hahahah

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Post image for Milan Fashion Week

Milan’s fashion week has come to a close and I’ve been scrolling through the shows for inspiration. It was bright and glitzy, everything that you would expect from a city that enjoys the finest things in life.

I’ve always been a huge fan of Marni, there’s something so incredibly quirky going on with it aesthetics; whether it’s the unique colour palette or the juxtaposition of ad-hoc accessories against geometric prints. In this collection I was seeing a little touch of 60’s housewife which worked in a weird kind of way – that’s what to expect from Consuelo Castiglioni.

Roberto Cavalli’s show brought glitz to my eyes the artisanship won me. The collection seemed like it belonged at the couture shows at times. I loved the contrast of gold with leopard and florals against the black. It was a dream to look at.

Milan shone bright, next stop Paris!

Photo’s taken from Vogue and Style


molly -Oct 03, 2011, 1:53PM
the 60's are back and sparkly !!
Taylor -Oct 03, 2011, 12:42PM
The textiles are so intriguing... I love that last dress especially. I love the idea of combining black with pastels! Very interesting silhouettes as well.

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Post image for Designer Jewelry by DANNIJO

This month’s featured jewelry designer is one of my personal favorites – Dannijo. The New York based label was founded by sisters Danielle and Jodie Snyder, self-taught jewelry designers who learned how to wirework by playing with their father’s medical tools as kids. Their pieces are handmade using various metals – oxidized silver, gold and gunmetal – mixed with bold colorful elements like druzy quartz, crystals, aqua aura and pearls.

A combination of bohemian whimsy and old-world sophistication, their pieces are incredibly beautiful and eye-catching, making them a favorite among celebrities and fashion designers.

Their inspiration:

“For SS12 we were really inspired by Indonesian surf culture, western elements and Aztec artifacts — think masks, fossils and ancient jewelry dug up from the past. We wanted the collection to be really wearable and able to be stacked and layered as always so we had fun with color and silhouettes while keeping the collection very signature Dannijo. It’s sort of a modern take on remnants of the past.”


I love how the necklaces are styled with vintage tees and faux fur in our October catalog – on the left, the Stella Collar, and on the right, the Tribal Rhaise Pendant.

And the rings? The rings are out of this world!


Lucas Stone Ring, Dai Ring, Jacinda Ring.

Shop all designer jewelry by Dannijo.

stina -Oct 03, 2011, 2:03PM
beautiful jewelrys
karacter -Oct 03, 2011, 11:36AM
loveeee Dannijo!! xo Kara

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Post image for Monday Quote


viviane -Oct 03, 2011, 11:33AM
totally love that quote :)

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One of my favorite moments ever from the show Planet Earth. It kills me every time!

hippiebohoreloaded -Oct 03, 2011, 11:34AM
this is really sooo cute! can't stop watching it :)
Anna -Oct 02, 2011, 8:45PM
Hi! So a bit of a random question for anyone who might know, but I absolutely ADORE Free People Clothing and have wanted to work with you for several years now. I am represented under a modeling agency in Kansas City, MO. however since my agent has never worked with FP before I am taking it upon myself to try and get information as to how to become a FP model.... I know you have specific agencies you work with but I was hoping there might be a contact I could get hold of for an audition? or perhaps open auditions somewhere???? I'm 5'9" and size 2 and quite frankly look a bit like some of your models haha. Does anyone know of who to contact for a FP modeling audition (Or who to have our agent contact if they haven't worked with FP in the past?) Thank you thank you thank you -Anna :)

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Post image for Chilled Lentil Salad

Most people do not eat many lentils, but they’re a great food to try and incorporate into your diet more often. Technically legumes, they are high in protein (especially great for vegetarians), and have a multitude of vitamins like magnesium, iron, zinc and vitamin B.  They’re also good to lower cholesterol, but perhaps the best part is that these little guys are extremely filling which isn’t always the case with healthy foods.

I’ve been trying to eat lentils more often, and this week’s recipe is my first stab at a chilled lentil salad. I used to think that lentils were hard to cook, and generally stayed away from them. After reading up a bit, I realized I was wrong – they’re just about as easy to cook as rice. Some might think lentils can get a bit bland, but that’s why I’ve added some kick with Serrano peppers for this recipe. The onions throughout help to add a bit of crunch, and the spinach is just plain tasty. This is a great to-go lunch or side dish for dinner.

photo incorporates tomatoes which aren’t in this recipe, but feel free to add them in! (via the grub daily)


2 Cups of Dried Green Lentils

6 Cups of Hot Water

5 Cups of Spinach

3 Serrano Peppers

1 Red Onion

½ Tbsp Cumin Seeds

½ Tbsp Minced Ginger

2 Tbsp Grapeseed Oil


Pour dried lentils into a strainer and pick over for any bad looking bits.

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Rinse a few times, mixing around with your hand to be sure every piece gets rinsed well.

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Throw into a pot, with 6 cups of hot water, and let cook for about 25-30 minutes.

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Slice onion and peppers, mince ginger, and throw into a saucepan with grapeseed oil to sauté.

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While that is sautéing mix cumin seeds into your lentils, and then begin to stir in spinach. You’ll have to stir it in bit by bit as bulky spinach moistens and wilts, creating space to add more.

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Once onions begin to appear transparent, mix everything in the sauce pan into your lentils. Let sit until they reach room temperature, and then stick them in the fridge to chill overnight.

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Okay, it’s not the prettiest food out there, but it sure is delicious – and good for you!

chelsea -Oct 13, 2011, 1:33PM
this looks super yummy - especially on a cold winter night
-Oct 04, 2011, 9:38PM
its in the fridge as we speak! i wish i didnt have to wait overnight to try it!! im so impatient!

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Post image for Artist Profile: Rachi Farrow

Rachi Farrow is a Vermont-based artist whose work is currently on display at the Christine Price Gallery Fine Arts center in Vermont – here is her story!

I make ART with STUFF instead of throwing stuff away. It’s how I recycle. At first I gathered flotsam and jetsam from roadsides, beaches, dumpsters, trash cans, etc. I see something I can use, I take it to my studio.

10 years ago I was in Guatemala working in a make-shift studio and scrounging around for materials to use. I discovered a room in the factory full of leftover yarns and woven scraps. The mother-load!

The XXXL project began once I was back home in Vermont. I asked my welder (he’s also my husband) to make a stick figure armature from scrap steel. I wanted to make a doll.

My sister Carol was talking with a friend who asked her what kind of art I was making. Carol described what I was using to make art…Her friend works at Free People…and the rest is history. I am currently working on doll #7, which is the 4th XXXLer made from Free People’s fabulous-fantastic-funderful damages & samples.





The sculptures:







So cool – thanks Rachi!

Bonny W -Jan 20, 2013, 8:10PM
Hey,how is Fla? Want to be my friend? love your art!
sista C -Oct 08, 2011, 1:31PM
How proud I am of you-your work is incredible, beginning with "six Hanks on ..." xxoo,c

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