Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for friday hair tip!

this adorable fabric headband caught my eye yesterday…and our buyer who is wearing it had a great idea! you can make these with old free people bags :) i know i, for one, have about ten of them lying around so i decided to try it out!Read More

Anna -Dec 09, 2011, 12:39PM
super super simple. yet very stylish. I think, based on the fabric you used, it's much better to use printed or colorful fabrics.
Kb -Jun 28, 2011, 12:41AM
How long was the fabric you used? I'm having issues making it into a turban.

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Post image for Weekend Getaway: The Adirondacks

Summer is the perfect time to plan those weekend getaways, and our country is full of great escapes to explore. Last week I headed up north to camp in the Adirondack Mountains – a perfect getaway destination. The mountains, rivers, and lakes are immediately relaxing. We set up camp in Wilmington, NY right near Whiteface Mountain and Lake Placid. It was the perfect spot to explore the village of Lake Placid and to get in good hiking and fishing. The town is full of cute shops, Olympics memorabilia, nice people, and even a pile of snow they keep year round. We shopped local specialties to picnic and grill (look out for this weekend’s recipe!) You can even bring your dog into most places, so bring the trusty friend along if you go. I had Abigail, and she had a blast getting down and dirty in the mountains. One day we hiked Whiteface, the tallest mountain in the region. She made it the whole way =). I highly recommend the challenge if you’re up to it. The view and sense of accomplishment are surreal and invigorating.



My beer, the Ubu Ale, was named after a local legendary dog =)



Abigail, always thinking she’s the star of the show…



Almost to the top!


“climbing mountains is hard work, give me food!”



It’s not often you get to enjoy nighttime in the middle of the woods – talk about a getaway…

Adam -Aug 16, 2011, 12:58PM
Love the outdoors up there and you're highlighting my favorite beer, Ubu. Some Philly stores are carrying it now, but definitely available at the beeryard off of 30. Named after a dog, loved by Clinton & The Boss.
alexazandra -Jun 30, 2011, 12:25AM
what campground did you stay at?

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Post image for

i have some great ‘exile in austin’ photos to share with you today, from alexandra valenti – who shot our july catalog! i love her style of photography, i can’t wait to show you some of the shots from the book! but for now, enjoy these fun photos from our event :)










Karra -Jun 24, 2011, 1:35PM
I love Alexandra Valenti's style. These photos make me miss the Mohawk and Austin.

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Post image for Office Style

The outfits in the office today were perfectly styled. There were a lot of girls wearing Fp. The Maxi length was hot teamed with beautiful heavy jewelry. Headdresses are popular accessories – taking style a bit higher.

 Two friends wore contrasting stripes and polka dots.  Today was a high style kinda day.





cheap wedding dressess -Feb 09, 2012, 10:07PM
very nice. soooo cute!
Christian Louboutin -Jul 06, 2011, 9:41PM
I love the styles.The headpiece looks very smart especially.

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Post image for summer makeup how-to

our amazing makeup artist deanna is back to show you how to get a glowing look for summer! featuring the always-lovely martha hunt. you’ll look like you’ve been at the beach all day, without causing any harm to your skin :)Read More

Delphine from France -Jun 28, 2011, 5:41AM
I really do love your blog but there's two things missing: cats and cruelty free make up or cosmectics posts. Please, tests on animals are not real state of mind of people thinking free and wild...
Kate -Jun 24, 2011, 7:42PM
I absolutely love this look! Deanna does an amazing job. I am an aspiring makeup artist and I was wondering if there was a place I could ask Deanna a question. I have seen tons of her videos and would love to get her tips on skincare and flawless skin! Thanks!

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Post image for suburban square event!

free people suburban square (located outside philly) is hosting a weekend long summer kick-off party june 24th, 25th & 26th! with every $100 purchase you’ll receive a one-of-a-kind tie-dyed FP beach bag! come shop all the new summer arrivals with refreshments, raffles, other giveaways and some tricks we’ve got up our sleeves. it’s sure to be the best summer party and we want you there! visit our facebook page to find out more, and keep in touch!

here are some great pictures from lana at fp suburban square – she had a tie dye party last weekend where they dyed a bunch of our large fabric bags to give away at the party!



and here’s a little sneak peek at the fun stuff they have planned for this weekend!


check them out on facebook here!

BohoQueen -Jun 23, 2011, 5:28PM
Looks like it will be such a fun event! I wish my FP where I live did more of these things! xoxo
fp julia -Jun 23, 2011, 5:22PM
taylor, that's awesome!!! the suburban square gals are so sweet :)

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Post image for thursday poll – edition 139

good morning! so, i know its summer and it seems a little odd to talk about thermals, BUT we have some amazing new thermal styles and i think they’re perfect for those cool summer nights at the beach :) which one is your favorite?

the solid love bug thermal:

the we the free sexy v-back thermal:

the we the free lou flannel cuff thermal:

or the stripe love bug thermal:

laura -Jun 23, 2011, 9:40PM
the green color of the v-back thermal is SOO pretty!

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Post image for An inspiration from New York

I always get inspired when I go to New York and even more inspired by the Young designers who emerge from there. So, when I heard we were carrying Madison Harding, a street provocative footwear line, my inspirational bank started to fill up.
Free-spirited and all-around chic, Madison Harding thrives on the creative style that flawlessly blends modern looks with a vintage edge. These shoe designers draw inspiration for their retro, yet street provocative footwear line from the beloved Lower East Side and New York’s staggering music and art scene

Hilary Rosenman and Barri Budin bonded over a shared love of fashion and contemporary design during their college years. After school, they moved to the East Village in New York City to start their careers in the fashion industry. Hilary served as a fashion market editor and Barri assisted at a contemporary fashion showroom. Soon after, they discovered a lack of accessible, high-fashion shoes designed for the downtown city girl, so the girls set out to follow their true passion, footwear.

The name Madison Harding represents the designer’s roots, Hilary grew up on Madison Ave in New York City and Barri on Harding Drive in New Jersey.


Their shoes fit in perfectly with a New York City girl’s essential wardrobe! what inspires you about New York?

Madison Harding Forget Me Not Platform Shinobi Wedge

Rosa -Jun 23, 2011, 12:42AM
the lower east side is definitely where I want to be living one day. great post! always exciting to hear news from nyc :)
dragon fruit -Jun 22, 2011, 7:37PM
this is such a great story! i'm from new york and stories like this inspire me, if you can make it here you'll make it anywhere newww yorkkk ;) ...pun intended. haha

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another how-to for you today! our stylist shows you different ways to wear the beautiful sheer printed collar buttondown day dress from our june e-catalog! i will admit, i had no idea how versatile this item is… i love the idea of wearing it as a beach coverup!

BohoQueen -Jun 23, 2011, 2:59AM
This video is too cute. Martha is adorable. xoxo
Janie Atkinson -Jun 23, 2011, 1:53AM
so cute! love these FP 'convertables" !! so many cute outfits with each one! thats the best thing about free people

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Post image for wednes-diy: friendship bracelets

a couple of weeks ago, inspired by a tutorial on honestly…wtf, one of my coworkers was inspired to bring back her love for making friendship bracelets, and created this masterpiece :) personally, i’ve only ever been able to do the straight line across or the V pattern, so i had to know how to do this.

for this tutorial we’ll learn how to make a smaller scale version of the bracelet, and once you get the basic steps down you can start experimenting with more string and lots of colors!


what you need: embroidery thread, scissors and tape.

click read more to see the full tutorial!

Read More

materijal za nakit -Nov 17, 2015, 11:49AM
Great tutorial! I like the colors very much! Thanks for sharing.
Ars -Jul 31, 2015, 4:03PM
This is so cool !!!!! I was looking for something hard to do but this is so easy

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Post image for happy summer solstice












“do you always watch for the longest day of the year and then miss it? i always watch for the longest day in the year and then miss it.”

– f. scott fitzgerald, the great gatsby

click on images for sources.

diya -Jun 27, 2011, 8:35PM
the flowers pictures are actually from Ann He. Her entire series of photos in this set can be seen at:
kathryn -Jun 22, 2011, 7:48PM
these pics make me want a beach getaway in the worst kinda way. the one of the redhead peering through the blades of grass is from bleubird vintage's lovely look book :

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it’s the first day of summer and the sun is coming out here in philly, but no matter what the weather is like where you are, this video from our “ode to summer” lookbook will definitely brighten your day :) elsa hosk’s sweet and spirited personality shines through as she dances along the coast in summery fabrics and swimwear.  welcome, summer!

view the lookbook online here.

BohoQueen -Jun 23, 2011, 3:00AM
Such a breezy and calming video. Makes me long for the beach so bad! xoxo
-Jun 21, 2011, 3:58PM
beautiful video and elsa looks great

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