Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for april catalog diary: day one hair and makeup

the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two.  keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the appearance of not wearing any makeup at all.Read More

Danielle -Jun 24, 2012, 8:15PM
What would I say to my hair stylist to get this haircut?
meg -Nov 15, 2011, 3:34PM
what brand of hair extensions was used for her fishtail? My hair is a similar color and I would love to recreate the look.

More comments »

Post image for office space

i moved desks today, along with a couple of other co-workers, and this is my new space! exposed brick and tons of light…love.

my new workspace and a closeup of my “mood board.”


some other things that caught my eye today…








i caught our web studio team shooting something top secret here in our lobby ;)





and i got to dog-sit this cutie pie for a little while this morning :)


to those asking, the puppy is a cairn terrier and australian shepherd mix :)

cool -Apr 10, 2011, 10:38PM
Tina -Apr 08, 2011, 7:58AM
I would LOVE to have that as my work space, or as my apartment. Love the huge windows, the light, the exposed brick walls, the worn wooden floors and all the patterns, colors, sit puffs, your mood board. Everything!

More comments »


Post image for wednes-diy

a couple of weeks ago a package came in the mail for me and i opened it up to find this insanely cute pair of owls that one of our fp girls in denver had made.  i immediately had to find out how she made them and she was kind enough to send me photos and instructions!

what you need:

needle & thread
2-3 fun mismatched fabrics (perfect use for an old free people bag!)
2 buttons
small piece of felt

use a paper template like this one to cut out your pieces of fabric – use different fabrics for the top and bottom to give it a fun mis-matched look! you’ll need two pieces of fabric for the top (front and back) and two pieces for the bottom (front and back).


the first thing you want to do when sewing these little guys is sew on the eyes and beak –  use buttons or felt for eyes and a felt triangle for the nose. for the smaller owls, add on a little piece of fabric at the top if you want to be able to hang it (these would be awesome christmas tree ornaments!)


get funky with this little project, the more fabrics and different things you use, the better! you can use beads, buttons, felt or embroider them.


next you want to sew the the head to the body, for the front side of the owl and the back. sew on the reverse side of the fabric, which will be on the inside of the owl.


after completing this step, you can add a thin strip of fabric to cover the spot where you sewed the top to the bottom, if you choose – just adds to the mix of patterns and looks super cute!


Finally you get to sew the front and back together! place the right sides of the fabric together and start sewing the little owl together all the way around, leaving a small opening the bottom. turn the owl inside out and  stuff the owl – you can even put a little lavender in there to make him smell beautiful!


last but not least, sew up the opening & you are finished!



thank you so much michelle!

sarah slayton -Sep 30, 2011, 11:22AM
have you guys ever thought of selling the bags? they are great! i have only been to a store once because there are none in kentucky, so i only have one bag(I buy a lot of my fp clothes online or at von maur). my friends love the bag! i am a dancer and always have to have my clothes and dance shoes with me and it's perfect! and super cute!!!!!
-Apr 11, 2011, 3:10PM
SO CUTE... but looks hard.

More comments »

Post image for awesome job alert!

we are looking for an assistant stylist! this is a full time position at our offices here in philadelphia. for more info on responsibilities and qualifications, and/or to apply for this job, please click here.

fp naomi -Apr 19, 2011, 2:05PM
Hi Erica, the position has not been filled yet! They're currently going through resumes, and starting the interview process.
Erica -Apr 19, 2011, 1:31PM
Hi Julia, Has the position been filled? Would love to get an update! Thanks!

More comments »

Post image for april come she will










kate-moss2-1knight cat









i’m in the process of moving at the moment and feeling like a bit of a nomad, spending time on other people’s couches and living out of a bag and my car. but moving into a new space is always nice, once the moving part is over. some images that are inspiring me lately…click for sources.

-Apr 23, 2011, 5:28PM
Beautiful photos, so inspiring!
Sierra -Apr 05, 2011, 7:24PM
Aesome pictures

More comments »

Post image for april survival guide from our art director

for this month’s survival guide i went to our art director, who is in charge of our web studio team and stylists. i love her style – it’s classic and very parisian, and she always look so well put together. here’s a look at what she’s loving right now!

1. i love the monarch wings dress from the april catalog- easy, feminine dressing- perfect for a spring day!

2. the hispaniola hat – i wear a hat almost every day, and always love to pair a little “boy” with a little “girl”. this one is my favorite from our current selection.

3. simple white tee – i buy mine from hanes’ boys in a medium- i love this photo of kate bosworth in a simple tee, she has amazing style! i also love boyfriend blazers like her’s draped over my shoulders or with dresses.

4. l’artisan parfumeur safran troublant- our design director introduced me to this scent, and i love that it lingers in my fabrics.

5. embryolisse crème riche– i buy this when i am in paris- it’s light, rich and great for all skin types.

6. nars pure matte lipstick in vesuvio- not a big lipstick wearer, but this one is very easy to wear.

7. NDC passport holder– i love how distressed the leather is, the more i travel the better it looks!

8. the song la linea scura by ludivico einaudi– i discovered it on a run one morning while listening to pandora.

9. the odile flats from our april catalog.

10. i love these vintage crayons! they remind me of our color story in the april catalog.

karacter -Apr 05, 2011, 10:42AM
i love kate bosworths style!
calla -Apr 05, 2011, 10:14AM
that dress (#1) is too cute!!!

More comments »

Post image for color inspiration from morocco

our lead designer for color and print just returned from a research trip to morocco and shared these amazing photos of color inspiration from her travels. ever since last year’s april catalog (shot in morocco) i have been dying to go there, and these images are making me want to even more so…














so, so beautiful.

sofia -Oct 31, 2011, 1:11PM
i love those pictures they are a great representation of Fes viva morocco! s
Sarah K. -Apr 07, 2011, 3:25PM
All those beautiful colors :)

More comments »

Post image for april catalog diary: day one

on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.


we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market.  studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.



when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.


our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.


sasha chilled with her laptop as she got her hair and nails done.



the clothes were separated into two racks to correspond with the catalog’s element theme – day one was  air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.


our stylist, creative director and art director looked over the outfits and made some last minute changes.


shoes were lined up and accessories carefully arranged on a table.


the day prior our team had done some prop shopping – the props above would be used day one.


guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.


guy and sasha talked for a few minutes and then it was time for shooting to begin!


to be continued…

beth -Apr 08, 2011, 10:24PM
i love the clotes your
Annabel (lovemore) -Apr 06, 2011, 10:21AM
wow this is super exciting! i work as the stylist for an online store myself, only hope to get to work with such beauties one day! congrats - LOVE your work guys! xxxx Bel

More comments »

Post image for the many ways to wear scarves

it may be spring but that doesn’t mean you should put away your scarves just yet! there are so many ways to wear them well into spring and summer, and our team made this awesome video (featuring one of our stylists and our assistant web merchandiser) demonstrating several of those ways.  i am in love with the scarves shown above on sasha pivovarova from our april catalog…check them and more out online here, but first watch the video below :)

our stylist is wearing the scalloped back lace crop top and thrifted skirt (but stay tuned b/c we have a similar skirt coming in may!) and our assistant web merchandiser is wearing the fp-1 daydreams gauze tunic. the scarf used is the faded dye scarf.

Deja -Apr 05, 2011, 1:08PM
Love this! I have so many scarves and really need help with them. Thanks! xo
mackenzie rose -Apr 04, 2011, 5:52PM
these girls are so cute, I would love to see more tips like these too!

More comments »

Post image for monday quote

“let your smile change the world but don’t let the world change your smile.”

– unknown

image- ashley smith by will davidson

uplifting quotes -Jan 14, 2014, 5:39PM
This is very interesting, You are an overly professional blogger. I've joined your rss feed and sit up for looking for more of your fantastic post. Additionally, I have shared your web site in my social networks
-Apr 07, 2011, 7:22PM
This is by Chadwick Tyler.

More comments »

Post image for fp travels in stockholm

remember when i posted about some of our fp girls in paris the other day? well they also went to stockholm and met up with swedish blogger minna of the blog vintage (a love story). minna posted about it on her blog and i wanted to share some of her beautiful photos along with a translation of her post about their day in stockholm!

On Friday we had a very nice day, the sun was shining, we had toasted sandwiches for breakfast and then we got dressed and went to Skeppsholmen to pick up three girls from Philadelphia – they are designers for the brilliant brand Free People, and made a one-day stop in Stockholm during an inspirational trip to Europe.

Some of the stores we visited were Beyond Retro, Tjallamalla, Fifth Avenue Shoe Repair and Lisa Larson.





Then we went to one of the coolest stores in Stockholm, Unionville. The Free People girls were clearly impressed by the shop and studio.




Douglas showed us bits of turquoise and gold, which they dug up in the Nevada desert.



At Unionville the sound is a mix of vinyl, thumps of a hammer, the drone of a chewing machine and creaking floors, and smells of denim.


for lunch we ate at Nytorget Urban Deli.





Kristal was wearing a terribly beautiful vintage necklace from a shop in NY.


On to Judith for more shopping! Beautiful as always with pink roses and GW Persson.




At Beyond Retro at Zinc, we found an amazing 40’s dress – it had everything, model, color, fabric, details!


In the evening we had drinks and food at Heather’s.



Then we said goodbye …now I really know where Free People’s fabulous clothes come from. They have designers that feel genuine and very different from each other in many ways, and perhaps that is precisely what makes the result so very very good.

thank you so much minna for your kind words and this sweet post! view the post on her blog here.

George -May 23, 2013, 12:47AM
Travel in Stockholm is great . The old city (Gamla Stan ) , The Royal National Park , vasa museum are main attraction of Stockholm. I have spent nice time in Stockholm previous year .
calla -Apr 03, 2011, 11:45PM
that dress is great!

More comments »

Post image for bird’s eye view

i am absolutely terrified of flying, but at the same time i am completely fascinated with looking down at the ground from an airplane. i have literally spent entire flights back and forth between philly and california watching the ground below and occasionally taking pictures. where i’m going with this…is that i think that’s why i’m so drawn to these photos by this series of photos by alex maclean called “patterns.”










it would be so cool to be a bird…

check out his website here.

joy -Apr 10, 2011, 7:43PM
I actually did this for a photo project on film once! Only on a miniature scale, I don't have access to a plane....
Bea -Apr 03, 2011, 10:26PM
Thats so cool! I love looking at things from waaaay high above. I love high altitudes--the adrenaline is consuming. :D

More comments »

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.