Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for may catalog behind the scenes, pt.2






















more behind the scenes from our may catalog, shot in hawaii by frédéric lagrange featuring tallulah morton and elsa hosk. i want to dance on the beach barefoot so badly right now!

all behind the scenes photos by thomas northcut.

shop the may catalog online here!

amy -Jul 30, 2011, 7:56AM
what is the name of the blonde, model she is sooo cute xx
Hannah -May 17, 2011, 6:52AM
This is a really great blog. Thx to the auther

More comments »

Post image for Stone Cold Fox is here

We’re very exciting to be launching the much anticipated Stone Cold Fox Margarita shorts – everyone is bouncing in the office about these beautiful “perfect” summer short made from vintage Mexican blankets.

I like them with a basic tee and biker boot, topped of with a hat, because of their heavy quality they will look great moving into fall also with tights. We are hooked!

Here’s a little bit about the brand.

Stone Cold Fox grew from the creative minds of 24 year old Cydney Morris and Dallas Wand, two childhood friends who combined their knowledge of fashion trends and great silhouettes to create Stone Cold Fox, a clothing, accessory and home ware label that has fashion bloggers and stylish celebrities buzzing with excitement, girls are desperate to own pieces from this exclusive collection.

The beauties are based in California, the brand ethos is quality over quantity and each item is hand made to order. Their vintage boho garments are made from the most luxurious fabrics and attention to detail is their highest priority. We believe you’ll be hearing lots more about the girls and their gorgeous label in the near future… Here’s a little introduction for those of you who haven’t seen already…

We’re addicted, are you?

Margarita shorts beach day scoop neck Anna boot lorimer straw hat


How did you start out?
It started after we both graduated from college. Cydney had Foreign Cinema, our first collection, as her senior project. When we both moved back home, we joined forces. With Cydney’s design skills and Dallas’s marketing tools, it became a great combo for a small company.

What’s your latest collection inspired by?
Our latest collection, Lovely Days, pretty much explains itself. We wanted it to be clothes that you wear on lovely days, or make you think of lovely days. Summer time, hot nights, margaritas, the whole summer in the 70’s vibe. It is just what you want to wear all summer, but it transitions really well into all seasons.

We are really influenced by the fabrics we see, places we have traveled and an easy living lifestyle. We want every piece to be easy, comfortable and able to wear in any situation. Whether you’re hanging at home, at lunch or even at an event out.

When you aren’t working what do you enjoy?
We really enjoy the beach, long lunches, playing with our baby pug, Olive. Drinking lots of wine and hitting the flea markets.

What are you currently obsessed with?
Currently, were obsessed with home decorating and furniture. We love decorating our new work space that we moved into about 2 months ago, and finding special pieces to go in it. We are also obsessed with good vintage finds, printed bell bottoms, photography and sangria.

Last movie you watched….
Cyd – a documentary on Rocky Erickson
Dall – Secret Diary of a Call Girl episodes back to back.

My wardrobe consists of….
Cyd- 90% vintage clothes, NO jeans, lots of flowy long dresses and Mexican gear.
Dall- Ripped jean shorts, flowy SCF tanks, printed long skirts and peach blazers.

What are your thoughts on the free people girl?
I think she is just like a Stone Cold Fox girl. Loves to have fun, play with what she wears, a little bit of a hippie chick, and isnt afraid to take risks.

-May 17, 2011, 10:32AM
love these shorts but you know what I had a pair similar to these in 1988, I made them out of an old mexican blanket too! cant believe how fashion evolves you truly ROCK FP!
Taylor -May 12, 2011, 6:19PM
I love Stone Cold Fox! ~they have really unique looking things! These shorts are amazing!

More comments »

Post image for thursday poll – edition 134

i am in love with all of our new patterned and colorful shoes for summer! how could you not be happy with any of these on your feet? i’ve already decided which pair i want :) which ones are your favorite?

the tai esp shoe:

the cayman fabric sandal:
cayman fabric sandal

handwashed women’s boat shoes:
handwashed boat shoe

the teri esp slip on
teri esp slip on

or the papi embroidered sandal
papi embroidered sandal

and here are your results from last week’s poll – the majority of you picked the “lou” girl! that one was my fave too :)


Bonnie -May 13, 2011, 1:53PM
Love them all...however in response I love my birkenstocks all 10 pairs of them, and you know what? I know that I can re-sole my birks (yep know how do to that!) and they will live on forever!!!!
Ellie Aret -May 12, 2011, 8:53PM
Tai Esp Shoe comes in other suede styles> something I'll deffinitely consider.

More comments »

Post image for office space
















spring days at the navy yard :)

Brittnee -Jun 18, 2011, 9:17PM
@ paige ...I applied and had a phone interview but im still not sure if any internships are paid. is your?
-May 30, 2011, 6:50PM
THESE PHOTOS ARE AWESOME!!!! -Dominick Un-Deux-Trois.Net

More comments »

DIY Dog Leash

Post image for DIY Dog Leash

In response to popular demand, I messed around with some scrap fabric this weekend, and came up with this extremely easy to make dog leash!

Cut scrap fabric into about 2.5 inch-wide strips. They should be at least a foot long.

Taking three strands, make a knot about 2 inches from the end.


Make another knot about 10 inches from your first knot

second knot

Fold the section between your two knots in half and begin braiding. You’ll want to add the tails left from your first knot into the braid at the beginning so that they don’t stick out.


Add in new strips of fabric as strands are running out. Don’t worry if they stick out a little, it gives the leash a nice hand-made look. If you don’t like the way it looks, you can always trim them down afterward.

Once the leash is your desired length, tie off the end with a hair tie – leaving about 10 inches of excess unbraided fabric at the end. Feed the unbraided strips through the end of a Swivel Eye Bolt Snap Hook (you can get this type of snap anywhere, but I got mine from the home depot)

Tie off the end by making several knots around the hair elastic. You shouldn’t be able to see it once you’re done.

Trim excess fabric

And you’re done!

My dog Abigail definitely approves ;)

Elizabeth -May 28, 2013, 11:03PM
I'm thinking about the giant rubbermaid tub of old ties sitting in the next room...
Tiffany -Jun 02, 2011, 10:46AM
When is FreePups going to exist? us Free people love our animals so we need a pet range!! - amazing leather collars with semi-precious stones...yes please! xxx

More comments »

Post image for and the caravan is on its way…

i’m a huge fan of our vintage loves collection and always love the items our buyer finds…but every once in a while she comes back with a batch that completely blows me away and gypsy caravan is one of them. the items in this collection are so special and amazing i had to share some of my favorites…

this yves saint laurent peasant skirt was pulled from his 1976 “rich peasant collection” – one of his most loved and influential collections that was the first to re-introduce peasant skirts and blouses into the modern fashion world.  a huge inspiration for today’s bohemian fashion, it is only fitting for us to have it in our vintage loves collection. the mix of prints in this skirt is gorgeous!

yves saint laurent rich peasant collection


the first thing that caught my eye from this collection were the amazing denim jackets.  the hand embroidery and detailing is exquisite – these are definitely the kind of item you purchase and treasure forever!

this one has an exclusive hand-painted floral tapestry motif done by an artist in upstate new york just for our vintage loves collection:


and the fabric sleeves and detailing on this one are so gorgeous! i think its my favorite:

finally, i had to mention these amazing jeans…the fabric at the bottom is, as our buyer says, far out!

now i just need my caravan and i’ll be all set…

Mas de la Beaume - gypsy caravan via flickr gipsy bazar

shop gypsy caravan here.

Jennifer -May 22, 2011, 5:16PM
The top pictures of the skirts are very cool. I used an old skirt for a different effect in these pictures. I think it gave it a vintage- dream-like feel.
Bev -May 14, 2011, 10:04PM
I'm agreeing with Carrie!! 'Hooked'..maybe need to go through some old attics..!

More comments »

Post image for floral headpiece how-to

inspired by the haku leis in our may catalog, our crafty studio team went out and bought some beautiful flowers and made head pieces for their web shoot!Read More -Nov 28, 2014, 3:49PM
The essential is that unlike past treatments, the tinnitus is not being masked and not being hidden. You can't cure tinnitus before you know what has started it. Biofeedback is a learning process, which trains patients to control certain involuntary movements of the body.
GinoJum -Jan 08, 2013, 3:06AM
I have kinda become obsessed with headpieces. They are all super nice and elegant. I gotta try this headwear too! It's fit for any occasions.

More comments »

Post image for Fashionable Fringe

Fringe has been everywhere lately – it’s definitely a trend we’ve fallen for here at free people. I love how the look can be interpreted differently depending on the garment or material. Sometimes it takes on a light and airy ethereal look, while other times it looks tough and edgy. No matter how it’s used, fringe gives off a great bohemian vibe that I just can’t get enough of.

Here are some of my favorite examples of fringe I’ve collected…

photo by alexandra valenti


photo by alexandra valenti








At Free People we’ve always loved fringe & our collection contains some really great pieces. I’ve had my eye on a few that I want to pick up for spring. Here are three of my favorites:

shoreline binetti bag

The Shoreline Binetti Bag

beach comber cardigan

The Beach Comber Cardigan

wink fringe sandal

The Wink Fringe Sandal

What do you guys think about fringe? How would you wear it?

All inspiration & magazine photos taken from mariediena (tumblr)

verena -May 11, 2011, 8:28AM
why dont you have a shop in germany :)
Oda -May 11, 2011, 6:09AM
I love love love fringe.And the beach comber cardigan is already high up on my wishlist! :)

More comments »


brooklyn-based band the antlers got a lot of critical acclaim for their debut album hospice, released in 2009, but it wasn’t until last year when their songs kept popping up on my pandora that i consciously noticed them and started listening.  in reading more about the band, i learned that it started with singer peter silberman, who began writing songs solo in his brooklyn home – these songs would make up hospice, a heavy concept album that was his elegy to a dying friend.  in contrast, their new album burst apart does not have a central concept – silberman describes it as “less like one story and more like a change in a way of thinking over time. it begins in a pretty negative, anxious place, at arm’s length — and as it progresses, it becomes warmer and more trusting.”

that statement could be true about so many things.

but it certainly is an accurate decription for an album that opens with the lines “you wanna climb up the stairs i wanna push you back down,” (titled “i don’t want love”) and ends with the gorgeous “putting the dog to sleep” where he’s changed his tone and sings of not wanting to die alone.

no matter what he’s singing about, i couldn’t stop listening.  i was surprised to learn that the group is a trio – the range of soaring instrumentals and dreamy atmosphere they build is deceptive. i’d love to see what they’re like live!

check out some of the songs from their new album below and let me know if you love them as much as i do.

MusicPlaylistView Profile
Create a MySpace Playlist at

prom dresses short -May 17, 2011, 9:24PM
Really good, saw wanted.
christianlouboutin sale -May 12, 2011, 5:12AM
It's good!!!

More comments »

Post image for with love in her eyes and flowers in her hair

when i first saw our may catalog photos, my eyes were immediately drawn to the amazing floral headpieces on the models.  this type of lei is called a haku lei, and they typically have a base of braided leaves into which other plants and flowers are woven, and are worn on the head or around the wrist or ankle.Read More

cheyenne -Dec 18, 2013, 10:58PM
Dat Zeppelin...
Dani7elle (Silent 7) -Aug 05, 2011, 10:34PM
Im getting married in Hawaii in a few weeks, IM IN LOVE WITH THESE! Is there anyway someone could tell me where they where purchased? I wanted to wear 1 on my big day...Thank you so much!

More comments »

Post image for featured artist: heather benjamin

our featured jewelry designer for the month of may could not be a more perfect match for the aura and location of our may catalog.  heather benjamin’s special pieces are handcrafted using fossils, minerals and gemstones reminiscent of the sea, and silver and gold worked into unexpected, organic shapes. inspired by coastal cultures, rituals and symbols, her one-of-a-kind rings are like pieces of treasure washed up on an island shore, carrying with them the beauty and mystery of the ocean and earth’s basic elements. the use of natural stones and gems ensures that no two pieces of jewelry are exactly alike.

here are some beautiful photos taken in bali where she has a design studio and hand-crafts all of her jewelry:

her inspiration photos, also from bali, beautifully illustrate what her jewelry is meant to symbolize.


a ceremony making offerings to and honoring the sea.


the fuscite glitter ring, cratered amethyst ring, quartz crater ring and sea glass garnet ring adorn the hands of models tallulah morton and elsa hosk throughout our may catalog. i love the idea of wearing one as a statement piece with a pretty summer dress and little other jewelry, or piling on with lots of jewelry to dress up a casual look.

Shot 23 - 4681

view our heather benjamin pieces here.

Vivien -May 14, 2011, 6:33PM
Where can I purchase the jewelry shown in the first photo above?
salima -May 11, 2011, 12:32PM
The first pic is dreamy !! Do you know where I can buy on internet wide friendship bracelets as the ones there's on the firs pic please ? Thanks !!

More comments »

Post image for the may catalog is here!

take a peek behind the scenes of our may catalog shoot in honolulu, hawaii






















the may catalog was shot by frédéric lagrange and features models tallulah morton and elsa hosk. these magical behind the scenes photos were taken by thomas northcut. shop the catalog online here, and stay tuned for much more behind the scenes to come!

fp julia -May 10, 2011, 5:56PM
hey guys! glad you like the photos! They appear that way with the help of a few filters … Yellow sepia and soft focus :) hope that helps!
Frida -May 10, 2011, 1:09PM
please tell me how you got that brownish tint to these amazing photos!! i love it.

More comments »

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.