Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for live tweet @ our art director!

she’s the lovely lady who manages our stylists and works on web and catalog photoshoots, and she wants to talk to you! tomorrow afternoon (5/3) from 3pm – 4pm EST she will be on the free people twitter account to chat, give advice, and answer all your questions.Read More

Taylor -May 03, 2011, 4:53PM
this is great, because I am in need of some new music! :)

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Post image for Mystic Waters

With the Free People swim shop re-launching with some amazing new items this week, it got me thinking about the mysteries of water. Mermaids, octopi, treasure … who knows what’s really out there? We may never know.  Yet, however mysterious or scary it may seem, people have always been drawn to the water. We spend our summers gathering at its shores… we run through sprinklers…and we drink it down as the elixir of life. Here’s to the beauty and mystery of water:










“The most beautiful thing we can experience is the mysterious.  It is the source of all true art and all science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed.” – Albert Einstein

Check out our swim shop here.

Click on images for sources.

Rylie -May 21, 2011, 12:37AM
Does anyone know what book is in the photograph? P.S. LOVE the first one! :)
Taylor -May 03, 2011, 4:55PM
love love love this post! ---printing these all out!

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Post image for saturday in philly

saturday was a beautiful day in philly, the perfect day to take a long walk around the city.  my destination was broad street, for the philadelphia international festival of the arts (PIFA) street fair taking place all day long.  i took the long route from my place in old city and walked through my favorite neighborhood, society hill. it’s such a charming part of the city – full of historic buildings, red brick, adorable town homes with front stoops and the occasional cobble-stoned street.


passed this adorable little park hidden behind brick walls, that i’d never seen before!







this guy was going around asking people to wear a mask of his face for a photo, for a school project.  after obliging, i asked him to do the same :)


i finally made it to broad street where there was a palpable excitement in the air.  two stages with live music, street performers, food vendors, a ferris wheel and more lined the avenue of the arts for the PIFA street fair, with this year’s inspiration coming from paris in the early 20th century.



this contraption was attached to a giant crane that lifted it in the air for a performance by la compagnie trans express, which, sadly, i did not get to see.



i noticed a crowd of people gathered around something and went closer to find them taking pictures of…a vine?



and then the vines started to move.


they are a part of a performance art group called “the living vines,” and it was probably one of the coolest things i saw at the street fair.



the way they twisted and contorted themselves was so amazing…i literally couldn’t take my eyes off of them!






sometimes the most random days end up being the best :)

Javier Miralles -May 05, 2011, 3:42AM
With all the doggone snow we have gotten recently I am stuck indoors, fortunately there is the internet, thanks for giving me something to do. :)
-May 03, 2011, 2:51PM
Terrific photos, Julia!!

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Post image for monday quote


“what is the feeling when you’re driving away from people, and they recede on the plain till you see their specks dispersing? -it’s the too huge world vaulting us, and it’s good-bye. but we lean forward to the next crazy venture beneath the skies.”

– jack kerouac

images by 4th and bleeker.

Aaliyah Benjamin-Stone -May 03, 2011, 5:26AM
thisss colection of picturess is mazingg , it's amde my dayy :)
Tatjana -May 02, 2011, 9:15PM
jack kerouac is a phenomenal writer. on the road is perhaps one of my all time favorite novels. great quote, wonderful photos.

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Post image for Green Tea with Lemon and Blueberries

This holiday season my grandmother gave me an adorable tea pot, and I’ve been obsessed with tea ever since. Many say that tea offers a range of cleansing effects and health benefits but all I know is that the many comforting cups of tea have definitely been good for my soul. Messing with different blends and experimentations has been a fun and tasty adventure. I began to spice it up recently with the addition of fruit. Here is one of my favorite, antioxidant rich, energizing creations. Drink it hot or stick it in the fridge for a refreshing iced tea – perfect for summertime!


2 Teaspoons of green tea or two green tea teabags

2 Cups of boiling water

2 Thin slices of ginger

2 Lemon Wedges

¼ Cup of lightly mashed blueberries

2 Tablespoons agave nectar or honey


  1. Prep all ingredients and put water on to boil
  2. Place everything together into a pitcher
  3. Once the tea is fully brewed (about 5 minutes) remove green tea & enjoy!
Jessica Verghese -Mar 28, 2015, 5:18AM
Nice recipe! I never thought that green tea can be used this way too! I prefer to have Lemon Green tea, It is one of my preferable tastes of green tea, I buy it from
haydn -May 19, 2011, 5:07AM
wow, the color looks really awesome! Who can reject this....

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something sweet

Post image for something sweet






food art by japanese artist cookieboy. so sweet, literally! the feathers are my fave.

Stacy -May 02, 2011, 1:21PM
These are amazing. So much detail. Very neat!
karacter -May 01, 2011, 6:34PM
wow those are awesome I want to make my own!!

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Post image for Going sheer, is it you?

The transparent look is all over the spring 2011 runaway shows – Items that showed off what was being worn underneath, A bit controversial? Yes!

The looks on the runways are not necessarily meant to be worn as-is in everyday life. They’re artistic presentations of a designer’s inspiration, presumably to give you inspiration for ways to wear the pieces yourself. Obviously, the completely sheer ensembles are too extreme for most people’s taste in day wear, but perhaps as inaccessible as this trend may seem, mixing in pieces to suit your personal taste would make it more wearable.

We played around in the studio yesterday to see what works under such sheer items.

We toned down what could be very provocative to the eye by making them a little tomboy; Sheer maxi shirts worn over bootie shorts with a relaxed shirt pattern, bodysuits under sheer tops to add a bit of interest, and lace trimmed bike shirts worn under those adorable chiffon slips.

Would you go sheer?


Mesh maxi half slip embroidered mesh crop we the free long sleeve burnout baseball tee crossover stripes bandeau skinny stripe bodysuit.

Casey -May 01, 2011, 11:24AM
The look on the left is genius! So cute. I'm so happy maxi skirts are "in" now,they're so adorable but so comfortable!
dragon fruit -May 01, 2011, 7:31AM
i really like sheer - but yes the way it's worn on the runway is nottt in my every day wardrobe. i love a little sheer in a maxi though ;)

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Post image for A place I call home – Melbourne

It’s truly a beautiful thing when you meet that moment in which you can call a city home, call it yours.  In that instant your movements sink into the pavement and you become cemented in adoration for your concrete jungle. A midnight garden sprinkler in a public park washes over you, setting forth the motions of your heart. City air somehow feels fresh as it affectionately tickles your cheeks like compliments as you begin to blush. Music met the night before still feels electric in your bones, still ravages your ears and heart like wildfire and you can’t help but bring a bounce to your step. House parties and bars bring memories only of smiles and laughter, never the contrary.  By day you remove your sunglasses to feel more connected as familiar faces graduate to friends, you feel stimulated and challenged but strong and wholesome. The gardens in your street grow with your routine and you exchange familiar glances with that sky-high rose and its dusty pink hue. You embrace city walls and galleries in all their impermanence, absorbing it all as you feed off the inspiration. It’s a thrill because you know that tomorrow all of this will adjust and transform, soon to move you in a whole new way. Sometimes I walk too quickly so I can feel everything faster or sometimes a little too slow to make sure I see it all. Melbourne has become a dear friend to me, my affinity with her is growing and flowing. To me, she is home and I am so glad.



Post by Melody Paloma visit her tumblr here Little Wing

Karla -May 02, 2011, 3:19PM
Beautifully written! :) I hope to go to Melbourne someday. I hear it is an amazing city.

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Post image for may calendar!

because i love you, you guys get the may calendar a couple days early :) click on the image to go to our flickr page and download the large size of either the regular or widescreen version!

i think this one is my favorite. or i just really love spring.

happy friday!

Paula -May 01, 2013, 3:42PM
Gee, could you please delete that comment of mine?... that's how absent minded I am sometimes...
Paula -Apr 29, 2013, 9:37AM
Thank you! I'm loving them!

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Post image for another friday, another store!

stop by and say hey!

p.s. can’t wait to show you pics of our new summer displays ;)

kalin -May 01, 2011, 8:48PM
seriously florida please! jacksonville to be exact :)
naihomy -Apr 30, 2011, 9:19AM
or maybe Puerto Rico!!!!!

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Post image for office style

Today our lovely ladies wore some of our cool new free people pieces. I love teaming the We The Free Eagle Concert Raglan with a bold maxi skirt!

Our cute Monarch wings dress worn with frilly socks

The We The Free Raglan Tee again worn with a statement necklace


Click images to view product

saveallcats -Apr 30, 2011, 5:10AM
are these girls model
savethetiger -Apr 30, 2011, 5:07AM
no vote poll the top won is the best

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Post image for brand we love: hollywood trading

i couldn’t help myself, i had to do a post about these amazing pieces that we are carrying by hollywood trading. born out of a love for vintage handmade american leather belts, the company has evolved to carry accessories and apparel for men and women with an aesthetic that is heavily vintage inspired, handmade and rough hewn. personally, i’m a sucker for straw hats and these two are quite special with features like hand-painting, hand-tooled leather, metal and stud details, and they are made out of hemp and canapa. love!


tattered feather fedora/tattered painted fedora


the beautiful suede peyote waist belt

and these sienna boots i’ve been dreaming about since our march catalog! psst…they’ll be back in may :)

Bre -Apr 28, 2011, 4:52PM
If only if only I was near a free people now! The closest is anything at a Macys for me. :/
Michelle | GOLD-HEARTED GIRL -Apr 28, 2011, 4:21PM
So perfect for an all-American 4th of July! Thanks for the tip.

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