Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Weekend Getaway: The Not-So-Dirty Jerse

Jersey gets a bad rap, but my experience with the state has been primarily good, so I wanted to highlight one of its cute, lesser-known towns: Mount Holly. It’s a quaint historical village with a bit of indie vibe. Drive in on the main road, High Street, and you’ll be amongst town halls, prisons, and estates built as early as the late 18th century. As you make your way down the buildings are that of a more recent era – now filled with quaint shops, cafes, and restaurants. There’s a rich history in this place, and you can feel the presence of the many lives lived here.


Once you reach the town center’s crossroads – you’ll come across an arched gate leading into what is called Mill Race Village. The town mood changes here. Mill Race is an eclectic mix of quirky shops, handmade goods, and cute homes all painted in vibrant colors that brighten up your day. You can find anything from ghost hunting supplies to fresh honey to handmade jewelry in this part of town. It’s a lot of fun to walk around and explore.





After enjoying the town, venture out to Smithville Park. This National Park is built around a historic village which was once a major industrial plant known for its high-quality woodworking machinery in the the 1860’s to the 1920’s. The plant ruins are a bit eerie, but they’re placed amongst such beautiful surroundings it gives off a strange feeling. Keep wandering around and you’ll find a large lily pad covered lake with canoes, hiking trails, gardens, and old homes both restored and vacant.








Mary R. -Jul 30, 2011, 10:38PM
Cool, thanks for sharing!
fp naomi -Jul 30, 2011, 10:12PM
Rapunzel - I have a Canon Rebel. One of the best presents I have ever received..

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Post image for Office Style: I like what you got in the behind..

I love when somebody’s outfit is okay from the front, and then they turn around and all of a sudden its ace. They have that element of surprise in the back – a cool detail or bold statement. It’s like that old saying, business in the front, party in the back… or is that just about mullets….??? Either way, I love the trend, and these ladies have nailed it.


Picnik collage








Tory -Jul 29, 2011, 8:48PM
What is the name of the top in the first picture? I love it?
sara alana -Jul 29, 2011, 3:29PM
Love all of these shots. I just started following you guys on and I am getting so much inspiration from all of you "around the office" shots. Looks like an amazing place to work.

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Post image for Thursday Poll: Cropped Bralletes!

Cropped bralletes are everywhere. I think just about every girl has one in her wardrobe nowadays, and I don’t know that this was so typical 10, 15, 20, 30….years ago. With fashion being cyclical, it’s tough to find things that are unique to our decade. Of course, bras have always been around, but the way we’re wearing these pieces feels entirely new. They’re useful to have. You can layer them under tanks with big armholes, t-shirts with back cutouts, or anything with a droopy neckline for that pop of something pretty, edgy, ethnic – whatever you want that pop to be.

So what do you want that pop to be? Let us know!

Sexy Lace

Edgy Print

Romantic Shade and Texture

new Romantics Woven Bustier

Flirty and Innocent

zinke lace crop bralette

Funky Ethnic Design

chevron seamless halter bra

Boho Floral

love you more bustier

VASARELLE -Jul 31, 2011, 7:54AM
These are stunning! I want all of them;///
Kerri -Jul 29, 2011, 3:09PM
Oops haha nevermind!

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Post image for Chicago Style File

Meet one of our store managers that works in our Chicago stores, I met up with her in Chicago to talk about fashion, style and blogs. She’s a cool cat with the sickest jewelry. Meet Alyssa and check out her lovely tumblr. When I met her, I was obsessed with her insane jewelry collection stacked on her hands, she let me know that some of it was made by her best friend who happens to have a trunk show in Chicago this weekend, if you’re there you should check it out!

About me:  My three most favorite feelings in the world are: feeling well-traveled, feeling inspired & feeling loved. Having the chance to travel is extremely exciting for me; I lust for the opportunity to explore the unfamiliar and seek as many new adventures as possible. Inspiration comes to me from most all places, especially travel, my friends, and blogging. Now, having my own blog, I’m challenged to come up with creative ways to give inspiration to all my readers as well. When I’m not working at Free People or blogging, I’m usually spending time with super sweet boyfriend, my family, or my amazing friends. I believe having a tight knit group of people who love and support you & who you love and support in return, is essential. My style icon has to be Erin Wasson, she has such a free & easy, relaxed look that I aspire to when I get dressed each morning! …she is totally a Free People girl too; she was just shopping in my store on Monday!



BohoQueen -Jul 28, 2011, 10:42PM
Love this post! Her "about me" section is perfectly written, and I find myself sharing many of her feelings. Her jewelry is too cool, and I love the last group of three pictures! It's so creative! xoxo
Lana -Jul 28, 2011, 9:56PM

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Post image for August in Venice with Guy Aroch: Catalog Sneak Peek!

Our August book was shot in Venice, Italy by the one and only Guy Aroch, featuring models Marloes Horst and Darla Baker. It is romantic, dreamy, sophisticated and full of intrigue – everything I imagine Italy to be. The book drops next week, and here’s a little preview!












The catalog drops on Tuesday, I can’t wait to show you more!

alison -Jul 31, 2011, 4:47PM
the catalogs photographed by guy aroche are my favorite! they are so beautiful
paola -Jul 29, 2011, 4:21PM
Love these shots!!!! Cool photographer!! :)

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Post image for Home Décor Inspiration From Down Under

I’m completely in love with this home…it’s so full of color and pattern and life! It makes sense that something this amazingly eclectic belongs to an artist and musician in New Zealand.Read More

home remodeling -Feb 26, 2014, 3:02AM
Display a log οr two as a centerpliece witɦ Easter kitchen renovation eggs inside іt. The last thimg you ԝant to decorate уoսr dwelling health club.
-Jul 29, 2011, 12:14AM
new zealand i love you when the sun is shininng

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Post image for XPoNential Music Festival 2011 Photos

This past weekend I attended WXPN’s annual three-day music festival over in Wiggins Park Camden – The XPoNential Music Festival. It was a great time as always – despite the oppressive heat there was a nice breeze on the river and the amazing music made it well worth it!Read More

Post image for Sun Airway Sits Down For A Post Pitchfork Chat

While we were at pitchfork festival we were lucky enough to meet Sun Airway the bliss pop band from right here in Philadelphia at Schubas Bar where they played an amazing set for an after show gig.Read More

georgie -Jul 28, 2011, 6:49AM
Great, great post!
fp jemma -Jul 27, 2011, 1:53PM
no it's not her real hair, still looks great though!

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Post image for Endless Summer Playlist & Inspiration















If one had enough time and money it would be possible to follow the summer around the world, making it endless.

This thought inspired the film Endless Summer and has inspired countless travelers and surfers and adventures. But what if summer isn’t something tangible, defined by weather, fashion, location or anything else? It can be a feeling, an emotion, that you carry with you all year long. Freedom, purity, childlike innocence, serenity… all words I associate with summer, that I try to remind myself of in the dark days of winter. Wrap yourself in cozy, light sweaters and layers that still carry the scent of sunblock and close your eyes, imagine you are listening to the sound of waves crashing on sand and hold on to summer as long as you can.

View our Endless Summer Shop.
click on images for sources.

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Debroah Hammacher -Dec 04, 2013, 4:01PM
beautiful inspiring collection.beautiful created designs here!Many thanks for sharing.
LoveParadeBoutique -Jul 28, 2011, 6:54AM
Wow! what a beautiful concept that you can carry summer with you all year round... how lovely. Love the photo`s. What a fantastic blog! x

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Post image for FP Spun Houston Style

Check out these amazing photos from our Houston Galleria store girls, showcasing the FP Spun line! The photos were taken by Houston Galleria’s senior store manager of the assistant manager, and they did such a beautiful job! The photos really draw attention to the delicate details of the Spun pieces and the model looks gorgeous :)

The FP Spun Daily Chord Pointelle Tunic worn with the Kelsey Mule Wedge and lots of layered necklaces.




The gorgeous FP Spun Dreams of Crochet Maxi Dress contrasts nicely with a couple of Gem Watch Strap Bracelets.



I love this look! The FP Spun Fishtail Crochet Maxi Skirt looks awesome with the FP One Floral Crop Top and Barbarella Bed Jacket; topped off with the Flower Drop Necklace, Falling Feathers Necklace, Thunderbird over Feather Pendant and Irregular Quartz Ring.



And the FP Spun Eighty Stages Crochet Dress is beautiful in its simplicity, worn here with the Ancient Stone Pendant and La Casa Wool Moon Shoulder Bag.

So beautiful!! View all FP Spun.

Southern Hospitality -Jul 26, 2011, 9:41PM
I love to see the shots of the people that wear free people everyday. Now, if you could just get these people to actually help you when you go into the store, that would be great. I've shopped both locations in Houston, and both times not ONE associate actually acknowledged me and offered to help in any way. Such a contrast to the spirit of free people....... Just sayin... Show some love ladies!
paola -Jul 26, 2011, 8:22PM
I love these pics!!! I love to see the clothes in people thta are not necessarily models and in natural really gives you a sense of them- and they are gorgeous!!! I want it all! great job FP! Love FP Spun! It's just a little pricey to what I can afford...

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Post image for Indie fashion from Pitchfork Music Festival 2011, part two.

Here’s our second round of festival street fashion at Pitchfork Music Festival 2011 from quirky couples to unique details. Pitchfork sure gave us a whole inspiration overload; we adored the style Chicago had to offer!Read More

phil -Nov 15, 2012, 10:28AM
These people are remarkably clean for being at a festival.
indie women clothing -Mar 16, 2012, 12:54PM
really like the jewelry featured here. and overalls....reminds me of great memories of childhood

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Post image for Free People Book Club: Jitterbug Perfume, Part 1

At the start of Jitterbug Perfume, on the page in between the dedication and the start of the saga, the author included four quotes. These quotes seem strange in proximity with each other, but they tell you a great deal about the journey you are about to embark on and I felt the need to include them here.

“The distinctive human problem from time immemorial has been the need to spiritualize human life, to lift it onto a special immortal plane, beyond the cycles of life and death that characterize all other organisms.”

– Ernest Becker

“The history of civilization is the story of man’s emancipation from a lot that was harsh, brutish, and short. every step of that upward climb to a sophisticated way of life has been paralleled by a corresponding advance in the art of perfumery.”

– Eric Maple

“Rage, rage against the dying of the light”

– Dylan Thomas

“(And) always smell as nice as possible.”

– Lynda Barry

This tale takes place in four “locations” – or points in time, I should say.  Present-day Seattle, New Orleans, Paris, and ancient Bohemia – and follows the characters in each of these places as their lives eventually converge.

It begins in ancient Bohemia, where a king named Alobar longs to escape his fate, which is that upon the growth of his first gray hair – a symbol of aging – he will be killed and replaced.

“In those days the Earth was still flat, and people dreamed often of falling over edges.”


“Upon those travelers who make their way without maps or guides, there breaks a wave of exhilaration with each unexpected change of plans.”


“The sky was a velvety black paw pressing on the white landscape with a feline delicacy, stars flying like sparks from its fur.”


“The eclipse…it was probably the most real thing I’ve ever seen, but it was also like a dream. You know what I mean? Real and unreal, beautiful and strange, like a dream.  It got me high as a kite, but it didn’t last long enough. It ended too soon and left nothing behind.”


“Bones are patient. Bones never tire nor do they run away… Water is like flesh. Water will not stand still.  It is always off to somewhere else; restless, talkative, and curious.  Even water in a covered jar will disappear in time.  Flesh is water. Stones are like bones.  Satisfied. Patient. Dependable.”


“Perhaps the most terrible (or wonderful) thing that can happen to an imaginative youth, aside from the curse (or blessing) of imagination itself, is to be exposed without preparation to the life outside his or her own sphere – the sudden revelation that there is a there out there.”


click on images for sources.

are you guys reading along? leave your thoughts in the comments!

Amy S. -Oct 11, 2011, 11:34AM
Jitterbug Perfume has been an amazing journey thus far. I am just a couple of chapters away from the end, and not ready for it to be over. I shall miss this read.
-Sep 10, 2011, 6:08PM
I just discovered your blog a few days ago and have been going through all the posts because they are everything and more. Subtle yet profound. My deepest gratitude

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