Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for office style, etc…

one of our stylists…i love the outfits she puts together!

some mannequins hanging out in the home office looking stylish.


beautiful floral and lace combo.


our spring store displays are in the process of going up, i’ll show you some pics next week – they’re beautiful!


one of our designers looks awesome in leopard shoes, flares, a peasant top and poncho.



beautiful jewelry…



designers at work.


the back of this sweatshirt is awesome!






i so need to do this with a pair of my jeans.


my sister, wearing head-to-toe fp- the viscose voile slip, blank denim shirt, linx layering necklace and encke buckle boots :)


i’m in love with this bag… look for it in our february catalog!



Lisa -Feb 07, 2011, 6:52PM
These are really nice clothes, especially the poncho & gloves. It doesn't usually get clod enough where I live (in Australia) to wear most of them though :-(
Lauren -Feb 04, 2011, 9:41PM
I love your sister's outfit!! Great layering.

More comments »

Post image for tee for three



or as doub called it, the “making friends tee” :) haha…silly gals. happy friday!!!

fp doub -Feb 04, 2011, 1:48PM
hey thank you! i got these clog boots at "in god we trust" in nyc;)
sabel -Feb 04, 2011, 1:42PM
wow doub i love those boots!! ive been looking for some like those...where are they from??? looking great as always!

More comments »

Post image for an interview with jason lee parry

shooting our february catalog

our february catalog was shot by another personal favorite of mine – jason lee parry. he has a talent for telling a story through his photography, making him the perfect choice for our february catalog and its love story theme. he lives in LA and his photographs evoke all the things i love about southern california – hazy sunshine, carefree days and wild nights, a cool edginess to the air and endless summer attitude.

here’s some of his amazing work, which you may recognize as its been posted all over the blogosphere :)







the one of the girl on the skateboard is one of my favorite photos ever. so you can imagine my excitement when jason was kind enough to answer some questions for the blog!


shooting our february catalog

how was your experience working with free people?

it was a great experience. they gave me full creative freedom which is very important… the team was wonderful, super professional but fun at the same time. the kind of people you would go grab a drink with outside of the shoot. thank you free people for a great shoot!

is there a certain photo from the shoot that you’re particularly proud of?

i like the one of jessica (lou) walking on the beach with the sun coming through her legs, of noot (meadow) dancing in front of the window at night with the tambourine in hand, and the one of martha (ginger) twirling in the red shoes with the sun at her back. i like them all though. they have a real sense of summer, freedom and flirtatiousness which fit the love stories very well..


when did you know you wanted to be a photographer? what photographers have influenced you?

as a child i traveled a lot and was visually stimulated by the things i saw so i wanted to recreate images i had seen in my past. i was fifteen when i got hooked… i love how photography tells a story with one picture and everyone, including myself, can interpret it differently. the instant gratification of photography will always keep me interested. guy bourdin is one of my main influences.

do you have a routine when preparing for a shoot?

i am constantly visualizing and thinking up ideas. i take my shoots very seriously. the night before i can’t sleep usually, i’m up visualizing each shot, sometimes creating a full storyboard. i used to stay in my tent in my living room and drink whiskey for days on in, that’s when the ideas really start to flow for me.

FP February 2010 Cat Shoot 051

shooting our february catalog

what is the most important thing you’ve ever learned about being a successful photographer?

it is very important for me to take jobs that reflect my personal style. bringing everything to the table every time no matter what it pays. i think its extremely important to make the client and models feel very comfortable, playing music during the shoot, having a glass of wine with the crew if need be. also going over every last detail with the client so we are both on the same page, leaving only good surprises with the end result…

what do you like to do when you’re not working?

make my own beer, read about conspiracy theories, road trips…in particular back roads, poetry, go camping,  surround myself with interesting people.


what are some of your favorite spots in LA?

my home in silver lake, driving in topanga canyon, drinking in the hills by the griffith observatory, cafe stella, footsies, the roost, ye rustic inn,  el prado, good luck bar,  tiki ti…the less people the better. but my favorite thing is drinking in my parked car before i go into my favorite bars. i hate walking in to a bar completely sober!


shooting our february catalog

mr. parry, i like your style… go see more of his awesome work here. thank you jason!!!

photos from our catalog shoot taken by our videographer and creative design assistant :)

natalie -Feb 05, 2011, 1:05PM
love the pictures with the girl behind the guy on the motorcycle
Sarah -Feb 05, 2011, 4:28AM
Your amazing Jason I'm so proud of you ;)

More comments »

Post image for bloggers with heart







IMG_3050 (2)

jemma and i playing around with the fp-1 cascade of ruffles slip and a glittery heart prop from the photo studio… this slip is very light and very easy to layer with (go check out our current homepage for more ideas on that!)…jemma wore it as a dress with black tights and heels for a great going out look, and i wore it as a skirt with a tee and leather jacket as a more everyday casual look.  the slip is a little sheer so you need to cover up underneath but it’s an awesome piece to have and has a great romantic feel with valentines day coming up ;)  the hearts on my socks were a lucky coincidence…and how cute is jemma in that last pic?

i am wearing: fp-1 cascade of ruffles slip, sophie’s favorite tee, doma studded leather jacket, loving leopard scarf, brit boot, necklace coming soon.

jemma is wearing: fp-1 cascade of ruffles slip, croft felt hat, roxanne heel.

sk -Feb 04, 2011, 12:33PM
I love the slip worn with the leather jacket! great outfit!! :)
Lauren -Feb 04, 2011, 2:29AM
I love this post! You both look super cute and I love the ruffle slip.

More comments »

Post image for thursday poll – edition 130

hats… whether it’s sun hats or fedoras they’re without a doubt my favorite accessory. i’m actually rarely without one.  we have some seriously awesome hats right now, the only problem is deciding which one i want! which one do you guys like best?

the bleached floppy hat:

the riviera hat:

the seine wide brim hat:

the lorimer straw hat:

or the fallon felt fedora:

and here are your results from last week’s poll:

elle -Feb 03, 2011, 5:38PM
I LOVE Free People Tahoe I'm rocking the creme knit beenie everywhere! Cant wait for warmer sunnier days ahead so I can get some new hats :) xoxo, L

More comments »

Post image for february catalog sneak peek!











our february catalog was shot in southern california by photographer jason lee parry and features models martha hunt, chrishell stubbs, jessica mau and noot seear.  each model was chosen to represent one of the free people girls – ginger, candy, lou and meadow, and an overarching theme of love is present throughout. the catalog drops tuesday, stay tuned!!

these amazing photos were taken by our videographer and looking at them is just deepening my longing for spring…you can almost feel the sun radiating out of the images.

W -Feb 04, 2011, 3:46AM
what's the name of that song?
Amanda -Feb 03, 2011, 10:11PM
I've signed up more than twice, probably about 5x haha. The last one I got was october I think, and some months I won't get one at all. i've emailed you guys and you replied saying ive been added to the list yet I never get them :(

More comments »

Post image for model off duty

we had a new model  in our studio this week, stunning hana mayeda.  here she is off duty rocking her own motor cuff thermal!

rae -Feb 03, 2011, 4:55PM
wow she is absolutely stunning.
sabel -Feb 03, 2011, 11:27AM
beautiful girl!! are there more pics of her off duty??

More comments »

Post image for snow day valentines

i hear chicago had quite the snowstorm yesterday…one of our fp girls sent along these great photos and said she and her roommate, who also works for fp, were snowed in with drifts up past the windowsills and no shovel – the fp store was even closed!

she wrote that they have a rule with every catalog: save one to cut up, and one to keep (i do the same thing girls!). so, being stuck at home, she decided to use old catalogs to make valentines! love this idea, might have to steal it…





thanks for sharing lauren!

Shawnda Balladares -May 31, 2011, 10:43AM
I like your structure, the truth that your webpage is actually a tad bit distinctive makes it so useful, I get completely fed up of viewing the identical stuff just about the entire time. I’ve I just found this site by you Thanks a lot.
coach purses online -Apr 19, 2011, 11:06AM
Help me to find the, Best coach purses, [url= ]Best coach purses[/url], eiw,

More comments »

Post image for at home with a visual display artist

today i have a special tour for you of the home of one of our visual display artists who lives out in california! she actually used to work here in the home office, but relocated to the west coast to work on displays for our stores in the western region. she’s very talented and the epitome of a free people girl, as you’ll see in the photos of her home and personal style.

i’m already jealous.

you can see that she has been hard at work – on our spring store displays!



i love the record player, and the requisite chewbacca mask – we have a bunch of them floating around home office :)


she told me that her grandmothers have been huge influences on her life. the photo at top left is her grandma ella, about whom she says, “she died when i was young, but i resemble her most and admire her work ethic and grace. she raised my dad and he raised me to explore and travel. he took me on trips across the country when i was young and as an adult. that father, daughter time has been so rewarding to me as an adult. we have been on a lot of adventures as a family!”

the most important thing in her home is the “wall of objects” at bottom right. she’s pointing to a photo of her grandmother joan, about whom she says “she taught me how to sew, crochet, knit, and cross stich. i spent a lot of time crafting with her. she and my mother taught me how to be creative in everything i do throughout the day. the two of these ladies have been very inspiring!” she also collected giraffe figurines, and the ones at bottom left were the first ones in her collection.

check out the slideshow for lots more photos of her lovely home!


display work


personal style


her dog (right) meets claude (left).


thanks so much for letting us peek inside your home! and thank you to claude’s mama for taking the pics :) -Nov 02, 2014, 8:10PM
Nietuzinkowe spojrzenie na rzecz, każdy powinien przeczytać również zaznajomić się z przedmiotem.
Woody -Feb 03, 2011, 6:05PM
Hilary is such a humble woman. I think it is such a great thing to feature her on the Blog. She is such a talented lady. I'm lucky that i get to witness it every day.

More comments »

Post image for spring makeup how-to

our makeup artist deanna shows you how to get a fresh, natural look for spring! featuring model chrishell stubbs (watch out for her in our february catalog!).Read More

Chrishelle -Jul 11, 2012, 8:56PM
What did you do to the model's hair? Curl it? :)
Chrishell -Mar 11, 2012, 11:18PM
Had soo much funn! :)

More comments »

Post image for Movie Review:Somewhere

We thought we would try something new on our blog today. I went to see ‘Somewhere’ the other month and wanted to share a short review with you. ‘Somewhere’ is Sofia Coppola’s fourth run movie starring Stephen Dorff who plays Johnny Marco – a movie star living in limbo at the very fashionable Chateau Marmont and Elle Fanning who plays Cleo – the mature daughter of an adolescent movie star. I couldn’t keep my eyes off Elle. Her presence was captivating; her fresh look reminded me of typical Marc Jacobs advert.

I had mixed feelings about this film; I can say I didn’t enjoy it as much as her previous ‘Lost in Translation’ and ‘Virgin Suicides’. However the high end hotel, the guy in limbo, the cusp on recovery and the tenderness between two unlikely characters are all familiar feelings that were provoked in Lost in Translation. The difference is that this film is about Hollywood – the place and the ideal, there’s a hint of the sinister side of celebrity land that was a bit hard hitting. A typical lost movie star wanting a way out… bored of the ideal and the materialistic lifestyle that Hollywood offers.

I get comforted by the quietness and the moody feelings that dominant Sofia’s work. She has a great talent with letting you experience a picture through silence.

If you haven’t already seen it yet, you should. Rising star Elle Fanning sure is a one to watch!

As the subtitle suggests the film evokes the thought “sometimes you just need a good reason to grow up”


Val -Feb 04, 2011, 7:16PM
As much as its great visually, its quiet a bore. I must admit that there are under lying themes that forces you to think.. but the problem I have with this particular film is that it doesn't hold your attention long enough for you to discover such. Worst of her films thus far. "Virgin Suicides" was amazing.
Jasmine -Feb 02, 2011, 5:30PM
I've been wanting to see this for months now, I had no idea it came out already. Love Dakota, but I've never seen any of Elle's movies

More comments »

Post image for two birds of a feather


jody rogac




MusicPlaylistView Profile
Create a MySpace Music Playlist at

some images and tunes for this february tunesday :)

click on images for sources.

Tgp -Feb 02, 2011, 1:18AM
Nice playlist. I love the Fruit Bats
Amanda -Feb 01, 2011, 6:35PM
You have the best playlist- always:)

More comments »

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.