Stay inspired and dont miss a thing. Weekly updates from BLDG 25


what do you guys think of this year’s coachella lineup? i think its pretty solid – even though i’ve never been to coachella they always do a great job just getting such a large variety of artists.  even if you don’t like the headliners, you’re sure to find several smaller bands more than worth seeing. here’s a little playlist of some of the bands i’d like to see if i was going (one of them is twin shadow, who we just featured in our january catalog video!).

are any of you planning on going? who are you most excited to see??

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images via coachella website.

eye lift guide -Feb 12, 2011, 3:53AM
I think they enjoyed this festival very well. They're also giving away a copy of their single 'Botanist' for free here.
Kathleen -Jan 27, 2011, 11:59AM
I would love to see Tame Impala, their music is so entrancing!

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Post image for model off duty

our creative design assistant snapped a couple pics of model sasha pivovarova when she arrived for our catalog shoot on thursday… she looks effortlessly cool in leather pants, black shoes, tank and messy braid – and the tiger on her shirt was definitely appropriate!

i snapped this photo of her bracelets and rings on the makeup table – i love that she just wears a couple of friendship bracelets!


and jemma took this photo when she arrived on day two, looking nice and cozy for the cold day in nyc!


i know you guys want to see more of the april catalog but you’re going to have to wait a little bit! don’t worry though because i’ll have a sneak peek of our february book soon (maybe next week!) and it is amazing :)

apparel/ clothing/ T-shirts or jerseys -Jan 29, 2011, 4:26AM
apparel/ clothing/ T-shirts or jerseys:
fp julia -Jan 27, 2011, 2:02PM
nothing happened to martha! we love her too!! she's in our feb catalog :)

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Post image for Extreme series part one: Boxy Shapes

I have always been a fan of the oversized look. I usually opt for the two sizes bigger idea when it comes to buying tops  –  I like the way they fall and how much freedom I have to play around with different silhouettes.

Lately bloggers have been catching my eye and the ways they have been styling these extreme XL ideas.

I love this look with maxi skirts with a small section of the top tucked in to give a draping effect or just worn loose to give that relaxed and comfortable feel.

It’s quite a bold idea… how do you guys feel about this look???

Photos taken from Dora’s fur, Am lul closets and Free People’s extreme series shop

Kate -Jan 25, 2011, 7:24PM
I love it. Even when an item is meant to have a loose fit, I always go for the largest size possible.
Dee -Jan 25, 2011, 5:35PM
I can't remember the last time I wore something fitted. I love the oversize look. Not only is it comfortable but you're right; you can play around with so many types of silhouettes. This makes it such a great trend for any fashion forward girl!

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shiela’s story

Post image for shiela’s story

today’s fan story is from sheila from portland OR, a student and artist who sent in some of her recent work.  she wrote that she loves fiber art and is always inspired by the materials that free people uses, and has incorporated some tears from  fp catalogs into her work.








i love how personal her work is, some of it containing little sentences or phrases that are like a peek into her diary.  awesome stuff, thanks for sharing shiela! you can check out more of her work here.

and don’t forget to keep the stories coming to!

Leather & Lace -Feb 05, 2011, 2:38PM
her art work is truly magical.. what an inspiration! thank you for sharing! loving your blog <3 xoxo
Steamboat Navetta -Jan 25, 2011, 10:00PM
I go to school with Sheila, have watched her create some of these works, and have critiqued them. The top right image is literally the most beautiful drawing ever created by a single person, you can't see from the picture, but it is large-scale and on transparent mylar. I am sad, because what you don't get with the images is the explanations of the driving concepts, and her thought process while working on the pieces. Sheila is too good, buy her art, all of it, now!go!

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Post image for NYC photo diary

i mentioned last week that i was lucky enough to be able to go to our april catalog shoot in nyc… well here is a little visual diary of the trip!

on the train ride up i could barely contain my excitement for the day ahead…

we shot in milk studios, an amazing warehouse-like space in the meatpacking district.



this was my first time attending a catalog shoot, and i just wanted to soak in every detail.


multi-tasking :)


shoes lined up and ready to go.


our creative director, doub, chats with photographer guy aroch.


the fp crew, pre shooting.


a beautiful day in nyc!

Nicole -Jan 25, 2011, 4:03PM
Oh God, I'm too excited to see more of this shoot! Sasha is one of my favs and I can't wait to see how she will obviously be able to pull off rocking Freepeople!
T!ffany -Jan 25, 2011, 10:46AM
....This is exciting. A glimpse of spring! :) Yea Free People!

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Post image for follow urban scout on twitter!

do you dream of working for free people? well i have exciting news!  we have started a twitter account called urban_scout that you can follow for all the latest job openings, and they are there to answer all of your questions as well –  click here to go to their twitter page and make sure you’re following!

Sole Alberti -Jan 25, 2011, 3:40PM
Have you all looked at the entries for the project to get a chance to work at Free People as a designer? When do you pick the designer and will you mention it on the website? I sent in a "you send" it file with you look at these too?
-Jan 24, 2011, 8:48PM
any internship opportunities in new york?

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Post image for just kids, part two

some quotes that stood out to me from the portion of just kids in which patti returns from her trip to paris and she and robert move into the chelsea hotel.  what i would give to be a fly on the wall of the hotel back in those days, when other guests and residents of the hotel included janis joplin, bob dylan, william s. burroughs, allen ginsberg and edie sedgewick…

“where does it all lead? what will become of us? these were our young questions, and young answers were revealed. it leads to each other. we become ourselves.”

“we learned we wanted too much.  we could only give from the perspective of who we were and what we had. apart, we were able to see with even greater clarity that we didn’t want to be without each other.”


“in between i clock the action. eyeing the traffic circulating the lobby hung with bad art. big invasive stuff unloaded on stanley bard in exchange for rent. the hotel is an energetic, desperate haven for scores of gifted hustling children from every rung of the ladder. guitar bums and stoned-out beauties in victoria dresses. junkie poets, playwrights, broke-down filmmakers, and french actors. everybody passing through here is somebody, if nobody in the outside world.”


“on that night, too excited to sleep, infinite possibilities seemed to swirl above me. i stared up at the plaster ceiling as i had done as a child. it seemed to me that the vibrating patterns overhead were sliding into place. the mandala of my life.”


“it is said that children do not distinguish between living and inanimate objects; i believe they do.  a child imparts a doll or tin soldier with magical life-breath.  the artist animates his work as the child his toys.”


click on images for sources.

mia frances -Jan 24, 2011, 4:00PM check out my post about the book--we liked lots of the same passages!

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Post image for monday quote

“i was too curious about the future to look back.”

– patti smith

image source.

Cara -Jan 25, 2011, 2:58PM
Amazing shot! And the shoes are amazing ;) xo Cara
karen -Jan 25, 2011, 4:38AM
I love so much this picture...sit there quietly and looking out of window. Dreamy and beautifuly!

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Post image for beth hoeckel






i got completely sucked in the other day looking through beth hoeckel’s mixed media work.  i love her combination of nature, texture and fashion.  they remind me of really crazy fashion illustrations!

G-Rurka-Extra-szczotka-sr-21-37-mm-Gorgol -Oct 24, 2011, 3:06PM
Really very beautiful and mystique..
karen -Jan 24, 2011, 1:21AM
Love the crochet!

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Post image for gauthier’s paris


looking through our january catalog, i’m sure more than a few of you were wondering… who’s the handsome guy? his name is gauthier and he is a french model – our team found him on the street! we asked him to give us the insider scoop on his favorite places to eat and hang out in paris.

read more for the full post!

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Ashlee Plouffe -Jan 22, 2011, 9:02PM
where is that cargo jacket from???? i love it!
-Jan 22, 2011, 9:01PM
where is that cargo jacket from???? i love it!

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Post image for a day in the life: michele ouellet

you may recognize this girl from some free people catalogs! she modeled in our december ’09 and january ’10 books, and i interviewed her back then for the blog. michele often works in paris – and hung out with our team while they were shooting there – so i asked her for a little rundown of her ideal day off in paris!

paris! such a fun, beautiful city. i love working there and no matter how many times i visit there is always something fabulous to discover! the city is set up in such a way that nearly every corner you turn, a gorgeous monument or bridge or statue or building is right in front of you. there is so much to take in! whenever i have some time to kill between castings i explore st. germain and le marais or pop into one of the many museums. my perfect day off would look something like this…

read more for the full post!

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Janelle -Jun 29, 2012, 7:13PM
A friend and I are spending this July in Paris, any one have any tips on budget friendly spots to check out? Also, if any one knows of any beaches that are a day or less by train away, and not too terribly crowded in the summer months, we'd love to spend a few days some where we can swim our little hearts out!
sweet road -Jan 21, 2011, 12:15PM
what a life!

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Post image for pretty girls on the streets of paris

the final batch of behind the scenes photos from our january catalog shoot!










photos by thomas northcut.

Taylor -Jan 20, 2011, 9:52PM
Love these!
thomas -Jan 20, 2011, 9:09PM
thanks so much to everyone at free people for the amazing trip and for showing so many of my pictures here on this great blog! i'm so glad you all liked them!

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