if you’re in the area stop by and say hello! i will post pics of the store as soon as i have them :)
sadly, it is time to say farewell to our concept intern, stacey, who is leaving us to go to college. please enjoy one last post from her!
I feel as if everywhere I turn I see dreamcatchers. Suspended from rearview mirrors, splashed across blogs, discreetly tucked into editorial images, they are difficult to ignore…not that I would want to. While a trend beloved by too many tires easily, its ubiquity stripping away the element of novelty too soon, the recent overwhelming amount of dreamcatchers has yet to repel me; it just leaves me wanting to know more. It is easy to lose the story in a profusion of images so I looked for it in the legend. These words from Core Designs convince me that a dreamcatcher definitely warrants a warm place above my pillow—
“The dreamcatcher legend originated from the Ojibway and Lakota Elders. They tell us that dreams do hold great power and drift about at night before coming to the sleeping ones. To keep the dreamer safe, the Old Ones created a special web, The Dreamcatcher, to hang above their sleeping places. The ancient story told by the Native Elders is that the Dreamcatcher’s hoop, with the intricate webbing at it’s center, ensures a sleep undisturbed by bad dreams. The good dreams would take the path of the web with great ease to its center and would float gently down the trail of beads, and like the feather, drift down into the minds of the sleepers below.
The bad dreams would struggle with the web and become entangled as the night would pass, leaving them to perish in the rays of the new day sun in the morning.”
The word “dreams” itself is so airy — wispy and elfin when written and rolls cheerfully off the tongue when spoken. The “d” stretches wildly in a yawn before guiding the remaining letters into a calm lethargy. Just hearing and reading and speaking the word throws my imagination into overdrive. Admiring the word and its shape-shifting quality got me thinking about the other meaning of dreams, the even less tangible one that consumes the mind long after the sun has risen and the darkness melted away. A recent dream of mine came true this summer and comes to a close today and I can’t help but feel a melancholy, like I am groping in vain at a fleeting something that has came and passed and can no longer be recovered. I recognize that interning at Free People this summer has been a gift in many forms. Meeting so many wonderful people and being able to observe them and learn from them has enriched not only my understanding of how a corporate setting works, but educated me in the intricate way that a group of creative and hard-working people come together to create something that makes people feel good about themselves. I am very lucky to have had this experience and would not trade this summer for any other.
Thank you, Free People, for having me. :)
in case you missed any of her lovely posts, click on these links:
thank you stacey, keep in touch!
i’m so excited to tell you about a fun new website feature we launched today! you can now go on our website and create your own collections- as you’re shopping just click the button that says “add to collections,” and then you can edit and rearrange your collections according to theme, style, whatever your heart desires! here are the collections jemma and i made featuring our favorites for fall :)
fall picks by fp julia:
for fall i am loving basic items that i will LIVE in – skinny cords, thermals, maxi skirts or dresses and a cozy scarf and beanie. i am also longing for those shearling-lined boots and an amazing leather jacket!
bewitch my fall by fp jemma:
for fall i’m into dark colours, lightened up a little by silver jewelry. I like to be comfy when its cold so no heels… it’s all about the boots and sneakers adding a little sensual factor with peeps of lace to my outfit.
now go start creating your collections right here! have fun!
i think this card is so cute:
toby, are your ears cold?
oh hey it’s the new philadelphia belle parked outside our building!
good morning! let’s get right to the thursday poll… this week we’ve been telling you about some of the trends we love for fall, so i thought i’d ask which of these trends you all are most excited about!
the winner of last week’s thermal poll was by far and away the motorcuff thermal with 50% of the vote!
if i had to picture the home of kim krans, the artist behind the wild unknown, this is probably pretty close to what i’d imagine. i can definitely imagine her creating her simple, beautiful works of art in this peaceful and rustic atmosphere.
i just saw this on our santa barbara store’s facebook page and i had to post it- it kinda reminds me of the yarn bombing i posted about earlier! they wrapped pens and pencils in yarn for a store event, don’t they look pretty? such a free people touch :)
Why we love it
This feels really new for FP, although we’ve always loved our comfy, easy, beachy pieces, we recognized this season that they could be worn in a cooler more edgy way.
How we’ll be wearing it
There’s a street style feeling to this trend, so it’s really about wearing this look with your own attitude and plenty of confidence. The key item is the knit pant, but styled up so they don’t look like everyday joggers. We love them cropped at the knee and worn with a wedged statement shoe or chunky military boot for a fashion twist.
The fabrics are super soft and in muddy heathery colors that feel like the end of summer and have that cozy feel to take you into fall. It’s slouchy and sexy so we are loving the oversized tops and sweaters and anything worn off the shoulder to get this look spot on.
today we had the extra special treat of a farmers market right outside our office doors! fresh fruit, veggies and other produce from local farms and live music in the background as you shop. this will happen again september 8th and 22nd, how exciting! here are some photos from today- not the sunniest day but still nice :)
this little boxer puppy stole my heart.
new mocs + sunflowers = happiness.
hey socal free people girls! stop by our costa mesa store tomorrow where they will be having a grand opening event – enjoy special discounts, refreshments and an in-store fashion show!
Free People South Coast Plaza
3333 Bristol St. Suite #1844
Costa Mesa, CA 92626
P.S. want to work at our costa mesa store? we’re looking for an assistant manager! stop by the store if interested.
some DIY inspiration… i saw this on cosmic dust and was just totally blown away by how beautiful it looks. a couple of weeks back i showed you how to make your own dreamcatcher…and here’s a great way to put one to use! use it to hang your earrings :)
by the way that’s a pretty sick earring collection.