Stay inspired and dont miss a thing. Weekly updates from BLDG 25

A couple of months ago when our team was picking out items and thinking about outfits for our December catalog, some of our home office girls put on the outfits and modeled them – and fortunately our videographer was there to capture the fun on film :) this video is too cute and funny!

Marilyn -Dec 18, 2010, 8:50PM
That was my summer song this year, so perfect for this video!
Taylor -Dec 16, 2010, 4:53PM
Too cute!:) i kinda want everything they are wearing.... lol

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we just got in this little velvet romper the other day and it’s the cutest! jemma and i decided to each style an outfit using it – hers is a dressier, going out look that i could totally see her rocking on new years eve – or any night for that matter! my look is a more casual way of wearing it… this was actually a challenge for me, as this isn’t the sort of thing i would normally wear, but once i put on the denim shirt and socks i could definitely imagine wearing this when i’m just hanging around the house. it’s so comfortable and sexy at the same time!

on jemma: velvet romper; doma studded leather jacket; croft felt hat; luna pump.

on julia: velvet romper; levi’s sawtooth denim top; zigzag reversible beanie; santa fe leather cuff; romi sheer rib tall socklink lace up camp boot.

Meg -Dec 16, 2010, 2:14PM
velvet ROMPER!?!? i love !!!!!!!
-Dec 16, 2010, 2:13PM
velvet ROMPER!?!? i love !!!!!!!

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Post image for thursday poll – edition 123

i’m crazy about our collection of old west-inspired accessories.  the colors are so beautiful… i don’t know what it is about turquoise and coral but it always draws me in.  i love the idea of layering a whole bunch of these necklaces and bracelets. which is your favorite?

the sliding rock layering necklace by vanessa mooney:

the four corners bangles by sibilia:

the isis breeze necklace by rejoice the hands:

the fiesta bangles by vanessa mooney:

the peoria necklace by archive:

or the rocky canyon arm cuff by cleobella:

and here are the results from last week’s lookbook poll – only 6 votes separated the top two looks but the winner was look 6! i’m a big fan of that one :)


marie laure -Dec 23, 2010, 6:04AM
I love it!!!!

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Post image for free people guide to nyc: part three

the third and final part of our new york guide, featuring where to shop and places to visit!

(click on images to see larger size and download in flickr)





i hope you enjoyed our guide to NYC and stay tuned because we are doing a guide to go along with our january catalog which was shot in…

… PARIS! one of my favorite cities in the world. i’m so excited!

chelsea -Dec 16, 2010, 1:39PM
this guide perfectly feeds my obsession with new york, everything about it looks magical <3 well done!
Viv -Dec 16, 2010, 10:18AM
A++ to the visual team at Free People...if only my dream could come true (to be part of that team). Ever need to open a NYC Office, feel FREE to contact me. I especially love the ambiance of the Soho Store.

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Post image for more stockings!

a couple of readers saw my stocking DIY a couple of weeks ago and sent in photos of stockings that they created based on the tutorial! i had to share cause they’re really cute :)

left: jeannie’s “charm stocking” with feathers and pieces of her own handmade jewelry.

right: a shorter version, from courtney – love them ladies thanks for sending in photos!

Post image for Brighten up your bottoms

I’m the type of person who usually stays in the safe zone when it comes to bottoms, jumping back

and forth with denim, black skirts and skinny trousers.

However, I’m getting a little excited about the evolving printed bottoms trend that is emerging –

Adding a little pretty, pretty to the below the waist is quite appealing. Tone it down by making your top half boy;

Plaid shirts, denim vests and waistcoats. Finish it off by adding a touch of frontier-esque – Throw on a rider

hat and away you go!

Post image for wednes-diy

ah! loving these little magazine christmas trees and how easy they are to make! i saw them on the blog green eyed monster and thought it was such an awesome idea for using old magazines. i of course have a ton of free people catalogs lying around so i thought… why not? i decided to use our november catalog since its nice and thick and i knew it would make a great tree.


start by folding the first page over as pictured above.


next fold the same page over again, and then fold up the part hanging over the bottom so that you have a straight edge along the bottom.


repeat this step on every page of the magazine – i actually thought it was kinda cool to see how different pages looked folded together like a collage.


once all your pages are folded, stand the tree up and spread out the pages until you’re happy with how it looks! and of course, the more the merrier :)


Lucy -Feb 11, 2011, 7:18PM
i used to make these when i was a kid at school!
StarrMerrie -Dec 29, 2010, 2:23PM
Too much fun, I made one for at work on my desk! Everyone likes it :D

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Post image for holiday downloads for you!

good morning! we have a new graphic design assistant and she made these adorable holiday downloads for the blog – the smaller one is iphone wallpaper and the larger one is for your computer desktop. but as our graphic designer suggested (and i agree) it would make such cute wrapping paper, don’t you think? just print some out and use it to wrap small gifts!

click on the images to go to our flickr page and download them. enjoy!

she made a really cute card too, i’ll post that next week :)

erin -Dec 15, 2010, 8:35PM
I love this! So cute. I already use FP as my iPhone background though ( When you guys sent out your flash sale email. I <3 it
Taylor -Dec 15, 2010, 3:48PM
Too cute~ :)

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Post image for you’ve got to feel it in your bones












it is getting so, so cold here. winter blues.

click on images for source.

Lindsey -Dec 16, 2010, 4:52AM
It's thanks
fp julia -Dec 15, 2010, 8:55AM
@ lindsey- i found it on a tumblr but i couldn't find the source, send me the link and i'll add it! thanks! :)

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Post image for free people guide to nyc: part two

here is part 2 of our guide to new york city, featuring where to hang out and where to go to a concert!

(click on images to see larger version in flickr)





don’t forget, you can download the entire guide from our flickr page, here!

meghan -Dec 15, 2010, 10:53PM
bowery ballroom is my all time favorite place to see a show.
-Dec 15, 2010, 9:54AM
just saw tame impala in toronto. epic psychedelic amazingness. ... but i gotta catch a show at the bowery next year

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Post image for tunesday

i’ve always been a fan of matt pond PA but it wasn’t until this past weekend that i got around to listening to their latest album, the dark leaves. it actually feels appropriate that i’d discover it at this time of the year, because every time i listen to it the soothing melodies and gentle lyrics envelop me like a soft blanket of snow. the song “winter fawn” is like a december evening encapsulated in song, with dreamy lyrics that draw you into a picture he paints with his voice… listen to a few songs from the album below.


MusicPlaylistView Profile
Create a MySpace Music Playlist at

maybekara -Dec 16, 2010, 5:55PM
have you listened to music for winter from the dogs on tour? there's a free download for it on their website. such a good christmas album album!! next best thing to sufjan stevens songs for christmas. heres the link:
TGP -Dec 14, 2010, 3:22PM
I agree, this is perfect for this time of year. Great band and a great album.

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Post image for free people guide to NYC: part one

i am so excited to finally bring you the free people guide to new york city! you may remember a few weeks back, jemma and i went to new york to check out some spots we love and take pictures, and we’ve put together a guide of all of our favorite hotels, restaurants, hang-outs, shops and more. as you look through the guide, keep an eye out for the little red snowflake sticker, which indicates a place that’s great to go to during the holiday season!

there’s definitely a magical air in new york city around the holidays, and it would be the destination of choice for our candy girl who loves tradition and everything about the holidays – the decorations, the music, the smells and of course, the snow.

i will post the guide in three sections over the next few days but starting today you can find the entire thing on flickr – right here – where you can download the large size and print out your own copy of the fp guide to nyc!

first up, where to stay and where to eat!

(click on each image to see larger version in flickr)






stay tuned for part two, where to hang out and go to concerts!

erin -Dec 16, 2010, 2:24PM
My boyfriend lives about a couple blocks from Five Leaves and we go there a lot. The food is amazing, probably one of the best restaurants in that neighborhood :)
tippy -Dec 14, 2010, 10:45AM
I love Rolf's! Not so much for the food but the decor is breathtaking and I love that they change it a few times each year!

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