Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for model off duty

our videographer snapped these photos jenny lopez when they were out to dinner last night- doesn’t she look amazing? i actually really love how the photos are slightly blurry, they add to the vintage look of her outfit!

p.s. jenny did a really cute post on her blog yesterday about  packing light when she travels, featuring some really cute pics taken at our home office! check it out here.

kiki -Jan 11, 2011, 2:18AM
she always has the besttt vintage skirts!!
-Jan 06, 2011, 11:49PM
Gorgeous! I love her outfit!

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Post image for january catalog sneak peek!

i am so excited to finally show you a sneak peek of our january catalog, shot in paris by guy aroch, featuring models elsa hosk and martha hunt. i know i always say this, but this really is my favorite catalog ever. here’s a little preview in some beautiful behind the scenes photos taken by thomas northcut.






that last photo is downright amazing.

the catalog drops on tuesday january 11, stay tuned!

-Jan 08, 2011, 11:36AM
honestly my dream is to be in these catalogs...lucky girls!
er -Jan 07, 2011, 6:44PM
this will def. be one of my favorites eeeek:D

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Post image for wednes-diy

saw these adorable little fabric-embellished moleskine journals over on honestly…wtf and they’ve been hanging around in the back of my mind ever since! any crafts that involve taking a simple everyday object and personalizing it are always appealing to me – plus i am one of those people who does not go anywhere without a journal to jot down notes, song lyrics, doodles, and yes, even blog ideas. i love the little moleskines because they’re nice and small and can fit in any bag, or in my pocket.

what you need:
moleskine journal of whatever size you desire, fabric, scissors, a needle and thread.

i’m going to go off on a tangent for a moment and say that one of my favorite place in our building is our visual display team’s workroom.  they have everything you could possibly ever need for crafting! and yes i know how lucky i am that they lend me supplies for some of my projects :)





these beautiful scraps of fabric are from antique quilts our team finds in india… you may recognize them from many of our store displays! it’s nearly impossible to pick one because they’re all so special but the rich cerulean blue of one really stuck out to me.



cut the fabric to your desired shape.  honestly…wtf recommends gluing the fabric to the journal first so it doesn’t move around, and then sewing with a sewing machine.  while that would be much easier, i did it by hand, without any glue, and it worked just fine – and here’s my cute little journal!


i have a feeling this is going to become a regular thing now…

Sabrina -Sep 14, 2014, 4:44AM
This is really amazing, they look sooo awesome!
aliana -Jul 18, 2012, 5:02PM
I started making these (8 to be exact) after I stumbled upon and on the website it says to only use the brown cardboard moleskines. I was wondering if what you used was a black cardboard moleskine or a leather moleskine. I just bought a moleskine planner and I'm so tempted to sew on it but I'm not sure if it will work with the leather. XO

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have you guys seen this??? our creative director sent it along and oh. my. goodness.  one of the sweetest things i’ve ever seen. take a little break from whatever you’re doing and watch…it will make you smile!

FlookeFelty -Jan 28, 2011, 10:15PM
In the seventh heaven Additional Year harry! :)
daleJundedy -Jan 26, 2011, 1:27AM
Blithesome Fresh Year one! :)

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Post image for writing on the wall

our senior stylist recently moved into a new home and painted one of the walls with chalkboard paint – such a fun idea! friends can leave little drawings and notes when they stop by, and it would come in handy for bursts of inspiration! i love how elegant her’s looks with the mantel and mirrors – and don’t you love the fire someone drew :)

there are so many cool things you can do with chalkboard paint…here’s some more inspiration from around the web.




Nicole -Jan 08, 2011, 6:47PM
How much do I love this? many to count the ways!
Mao -Jan 06, 2011, 7:03AM
Why, this is so nice! I'll do it sooner!!

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Post image for Rider of the Storm

I’ve been obsessing over hats lately like crazy. I see so many cute pictures of girls wearing them with prairie dresses, rock T-shirts and polka dots. Whenever I throw on a hat I feel like a different person… like I’m in character… it’s kinda fun. It makes me feel like I need to be a performer for the day!! I think I need one in my life. There are so many adorable styles out there.

The look I’m chasing at the moment on the hat front is that naïve folksy look, the prairie look made accidentally cool. Mixing a hippie dress with a polka dot shirt, then either a bowler hat or fedora or if I just wanted an easy care free day – a vintage rock tee, dirty denims and yep topped off with any hat.

I gotten hat crazy this month but my life has been made easy with the great selection that is right here on our web.

The Hat Shop

Leslie -Apr 24, 2011, 4:05PM
This is the best place from where I got the iPad 2 at cheap price. Thanks for sharing the link.
Flexible Oled Screen -Mar 04, 2011, 8:10PM
hgoy vt7vn6yviudf13400xihp7pye72wgiqpcitlfzd398h9

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Post image for tunesday

you know those days when your head is in the clouds… and no matter how hard you try to ground yourself, part of you just seems to be floating off in a dream? this is the perfect music for those days.  the album pictured above is actually from 2007 but has some of my favorite of their songs on it.  when i first heard “seeds of night” i listened to it about twenty times. check out some of the cave singers’ songs below and pretend you’re lying in a grassy field on a sunny day with the wind tickling your face or walking barefoot on the beach in a chilly air, the sand cool against your feet.

MusicPlaylistView Profile
Create a MySpace Music Playlist at


check ’em out here.

melissa -Jan 08, 2011, 2:35PM
Yay! We love our Seattle bands! xoxo
tara -Jan 06, 2011, 12:40AM
remarkable! my ears are lost in oblivion <3

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Post image for calling all california girls!

we’ve got two new stores coming your way! they will both open in mid march and we are looking for managers and assistant managers.  click on the images for more info and to apply!

Scarlett -Jan 08, 2011, 4:12AM
There needs to be a free people store in Santa Cruz
Handcrafted Silver Jewelry -Jan 06, 2011, 8:50PM
Wow that was odd. I just wrote an really long comment but after I clicked submit my comment didn't appear. Grrrr... well I'm not writing all that over again. Anyways, just wanted to say fantastic blog!

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Post image for new year, new book!

i am very excited to announce our next book club read – just kids by patti smith! a couple of you recommended this book but it was literally yesterday during a conversation with our videographer that we chose it.   here is what she had to say about it…

i’d heard friends talking about patti’s book and how powerful/inspiring/mesmerizing it was…
coincidentally i got tickets to see her play in new york for the new year.
i’m not much of a reader anymore, but…
i started the book on sunday – after seeing her perform which was downright amazing – and stayed up til 1am tuesday to finish it.
i don’t even feel like i can conjure up words to say what she’s already said – though when i read the last page, i texted my good friend,
feeling compelled to say “good lord, there’s good work to be done.”
i haven’t been so moved by a book in maybe…ever.
you’ll want to throw away all of your fears and reservations and excuses and go for it –
it being whatever the heck you want your life to be.

ok sign me up! i can’t wait to start reading it.  i’ll give you all a week or so to get started and then i’ll start posting about it. in the meantime, here are some images of the impossibly cool patti smith.





Abercrombie -Jan 10, 2011, 10:07AM
I'm reading it as well, i'd love to meet her in person.
The Animated Woman -Jan 09, 2011, 4:12PM
I'm reading this book now and loving the space between the words. I feel like I'm home.

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Post image for stories from our fans

i am so inspired by this story and artwork sent in from reader keely, from savannah, georgia.  a college student who paints on the side, she was inspired by one of our summer display bikes to create jewelry out of wood, hemp, floss thread, scrapbook paper, fabric and free people catalogs!

it was this bike – specifically the wheels – that sparked her inspiration:

and here’s a look at the jewelry she created:


here are some of her paintings, which she creates using mixed media such as fabric, paper, glitter and acrylic paint.  i love how colorful and cheerful they are:


Tee pee-N-feathers


Dream VW van

finally, i had to share this photo of her christmas tree, decorated with all DIY ornaments!


now that’s a free people tree if i ever saw one :)

check out more of her work here. thanks so much for sharing, keely!

moviemaker -Jan 27, 2011, 10:04PM
They are really beautiful pictures, now my country's spring festival is coming, later, I will share some good pictures with you.
mariana -Jan 07, 2011, 7:01PM
i paint too! and my tecnique is similar i would like to share :)

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Post image for the 2011 calendar is here!

our graphic designers have made a new downloadable/printable calendar for 2011!

i can’t stop looking at it, they did such a beautiful job and have captured the mood of each month perfectly.

click here to go to our flickr page and download the large size – they made two versions, one for regular screens and one for wide screens :) enjoy and happy new year!

Rebekah -Jan 31, 2011, 5:57PM
I need the February 2011 image. Tomorrow is the first! I love them! Don't let me down.
La Lingerie -Jan 05, 2011, 8:38AM
Nice Blog.!! This is my first time to visit your blog and I would say you share nice information.You definitely do research and write very well.

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Post image for monday quote


amazing images found here; quote added by me.

Eva -Jan 03, 2011, 7:24PM
So true! Love all these positive words. Thanks Free People!!

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