Stay inspired and dont miss a thing. Weekly updates from BLDG 25


Post image for Beach.

Beach season is on its way and we’re indulging in relaxed items that can easily be rolled up in into a beach bag and make for the perfect day from day to night. Here’s about beach!

Beach Shop


jordan -Mar 09, 2011, 6:09PM
i love kris chau!!!
Taylor -Mar 09, 2011, 1:51PM
i really like the bikini and maxi cardigan look! comfy to the max!

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Post image for old san juan

a narrow island where blue water meets lush green fields, stone walls rise up out of the sea and cobblestone streets are lined with buildings the colors of sunset…here are some photos of our march catalog location, old san juan – the heart and soul of puerto rico.













these lovely photos were taken by our producer.

Mariela -Apr 29, 2011, 6:37PM
OMG! I'm from PR and all these pictures are beautiful. I have a bout of nostalgia...
gus -Mar 18, 2011, 11:43PM
out of curiosity why did you choose PR? for the shoot...

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Post image for and…martha off duty!

earlier today we showed you martha ON duty, and here she is off duty, looking awesome in our new romantics cala luna top, skinny jeans and our lace oxfords with striped socks!

thanks to our stylist for taking these pics!

Elin -Mar 08, 2011, 7:32PM
Very cute!
-Mar 08, 2011, 4:58PM
did the march catalog drop today? i didn't receive mine :(

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“raindrops might fall on my head sometimes, but i don’t pay ’em any mind. then again, i guess it ain’t always that way.”

kurt vile may be one of the best artists to come out of philly in a long time.  after hearing his newest album, smoke ring for my halo, i feel that i can say that. i thought his last album was great, but it sort of fell into that lo-fi, psychedelic rock category that you hear so much of, it all starts to sound the same (in my opinion).  this album has a much cleaner sound and that’s a good thing- it allows vile’s guitar playing and lyrics to shine.  in some songs on this album he actually reminds me a lot of richard ashcroft, who i love.  you can stream the entire album right now on NPR, or listen to a few of the tracks below!

MusicPlaylistView Profile
Create a MySpace Playlist at

let me know what you think!

erin -Mar 09, 2011, 8:00PM
I happened to stumble upon a band recently that really captures the free people spirit. They are called Stonefield and they are a band of 4 sisters from Australia ages 20-12 but these girls rock hard, siting bands like Led Zeppelin and Frank Zappa as their major inflences. Check out Stonefield here:
Paige -Mar 09, 2011, 4:09PM
Kurt Vile is good guy. He played a house show here in Arkansas at my friend's house. He just hung out with us and then went and did he thing. So cool and great music!

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Post image for martha on duty

martha hunt is one of our favorite models to work with – in our web studio and on catalog shoots, she consistently brings an amazing attitude and free spirited beauty. this past friday, our web studio did a special shoot with martha and had her style all her own outfits, as well as give makeup and hair direction. i got to watch and take some photos, and i must say… i have a little bit of a girl crush on martha!

she is so fun and full of personality, and the second she sets foot on set she is all business and works the camera like no other.  here’s a little behind the scenes look at martha ON duty, along with the final shots our photographer took of the five looks she styled.

in this look: runaway lace kaftan, IRO vova chain short, jade covered wedge.



in this look: lace cropped kaftan, suede circle skirt, crosby platform.







in this look: suede circle skirt, blank boy blue denim shirt, crochet bralette, napoli corset sandal.




in this look: rib & lace maxi slip, doma studded leather jacket, ophelia platform boot.




in this look: borderline fringe sweater, macedon wedge, pants coming soon.

so i’m curious, which outfit styled by martha is your favorite?

and stay tuned because later this week we’ll show you what makeup products were used to get her look ;)

Sabra -Jan 10, 2012, 4:43PM
I adore the denim top outfit! Beautiful!!
ramona -Mar 29, 2011, 4:40PM
sammy look at the swim section on the website. since they show the swimsuit from the back you will be able to see it. i had to increased the zoom on my screen to really see it... and i wasn't crazy there really was a scar there! its not as big as mine though. i'm one of the unlucky ones that has it pretty much all the way up and down.

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Post image for happy international women’s day!





wtf hard at work1





some oldies but goodies :)

Rebekah -Mar 10, 2011, 5:57AM
Looks like all the girls in the 5th picture are wearing the same top - Which top is it? I love it! Thanks!
Elin -Mar 08, 2011, 7:40PM
I totally agree! It looks like sooo much fun!

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Post image for spring display giveaway!

*UPDATE 3/14 – congrats to our winner, fariza from california!*

i love everything about our spring store displays, but my favorite part are the amazing fabric covered suitcases.  so i was very excited that our display team brought this beauty over to me for us to give away on the blog! can you imagine waiting for your luggage at baggage claim and seeing one of these come around on the conveyor belt?! talk about one of a kind!

underneath the fabric is a durable plastic suitcase, so these can be used although i’d recommend being gentle with it, due to the delicate nature of the hand-sewn fabric and embellishments.

to enter the giveaway, click here and fill out the simple form.  we will leave it open for a week and i’ll pick a winner at random on monday. good luck!

Cindy Carr -Mar 20, 2011, 2:51PM
It is wonderful. Hope to win this and thanks for the chance.
Sherry -Mar 20, 2011, 7:21AM
My closet's filled with FP ouldn't it be lovely to have this magnificent suitcase to put them in?

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Post image for Shakuhachi

About the brand:

Shakuhachi takes you on a trip down romance lane – luxurious chiffons and breezy silks that will make you want to float into the summer months. silks in camel and heart racing tones offset the delicate charm and give you a little bit of “cool”.

Shakuachi was birthed a decade ago in Australia from creative experimentation and a kaleidoscopic vision. Jessie White the founder and designer has cultivated a solid global presence and a broad, enduring following with style mavens and celebrities throughout the US, Japan and Europe. We have invited her label into Free People!


Marci -Mar 08, 2011, 10:44AM
Your March catalog is your best one yet!!
g! -Mar 07, 2011, 7:37PM
Loooove that dress! Buying it ASAP!

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Post image for monday quote


Lizzy -Mar 07, 2011, 8:50PM
wow so gorgeous : ) xxx lovely quote!!
Taylor -Mar 07, 2011, 4:01PM
Cool :) I agree, the rings are snazzy!

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Post image for green pea alfredo pizza

i don’t want to overload you guys with the vegan recipes, but i found this one and i could not resist sharing it – it looks unbelievable.

this recipe is made with socca crust, but if you’re not into the vegan thing, this could easily be made with regular pizza crust.

socca crust:
3/4 cup chickpea flour
3/4 water
2 tbsp olive oil

pour into oiled cake pan. bake on 375 F for 40 minutes. set aside.

the next step is the couliflower based alfredo sauce – something i didn’t know about until just recently when my friend told me, but apparently tastes just as good as cheese-based alfredo!

cauliflower-almond garlic alfredo sauce:
1 cup steamed cauliflower
1/4 cup olive oil
2 tbsp water
4 cloves garlic
1/3 cup soaked almonds
salt and pepper

blend until smooth and spread on crust.

top with green peas, green peppers and onions. drizzle additional sauce on top and a sprinkling of oregano and shredded basil. bake for 20 additional minutes or until topping are cooked through.





Christian Louboutin -Jul 06, 2011, 11:07PM
I like this,looks very delicious.
christian louboutin shose -May 13, 2011, 10:41PM
Thank you for all the recent vegan recipes.

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valeria montero

Post image for valeria montero








lovely work by valeria montero.

Ariel -Mar 06, 2011, 12:32PM
I feel like together all of these peices tell the story of the girl, and i think that all the shapes he uses kind-of as words are really neat.
taylor kitto -Mar 05, 2011, 8:07PM
ooooo how cute! love her work.

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Post image for so sweet

i went over and checked my mail today and was surprised to find a package waiting, from an unknown address and marked “do not bend.” i carefully opened it and out slid two pieces of cardboard taped together, inside of which were two pieces of art and a card.

“dear julia…here is a little fan art i created for free people. i am an artist and budding textile designer from queens, new york.  i have been wearing free people for years now and i am a faithful follower of the building 25 blog. i love the free people aesthetic. it’s refreshing how interactive the company is with their customer base.  free people is more like a community than just a brand. thank you for all the cool clothes and inspiration. love, melissa.”


this means so much, melissa! thank you!


as if that wasn’t enough, i was also sent this amazing bouquet of flowers from sullivan owen.



made my day :)

Melissa -Mar 07, 2011, 8:04PM
Thank you so much Julia for posting my artwork. I'm so excited to be on the blog! And thank you to everyone for the amazing feedback!
margaux -Mar 07, 2011, 12:38AM
oh my goodness! i love these textile designs - they are absolutely beautiful! were they watercolor based? so pretty! and the flowers are stunning!!!

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