Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for thursday poll – edition 118

i’m normally not a big heels person but we have some amazing party shoes right now that i would absolutely wear if i could walk in them… which ones do you like best?

the velvet crusher peeptoe:

the sicily lace up heels:

the luna pump:

the foxy fabric platform:

or the victorian lace ankle bootie:

time to vote!

last week’s party lookbook poll had a huge turnout- i think the largest for any thursday poll! it was close between looks three and five, but five took it with 25% – i wonder if the cute pup had something to do with it? :)

kat -Nov 11, 2010, 10:17PM
seriously to die for.
Tiffany -Nov 11, 2010, 4:14PM
Love them all!!!!!!!!!!!!!! XOXO,

More comments »

Post image for how to style: the lace maxi

one of our interns from the summer (in the blue shirt and floppy hat) has done some modeling for us, and she was in the studio last week to do some special shots for our website. she asked her college roommate to come along and we just so happened to be doing a how to style session and thought… why not use both of them? they looked adorable and had such great energy together :) here they are showing different ways to wear the directions in lace maxi slip!

left: here the lace slip is worn over top of the point d’esprit maxi slip, with the familiar chambray shirt and disordered fur vest over top. accessorized with the janis brimmed wool tall hat (which our stylists added some feathers to – i love!), sullivan suede belt and roper field boot.

right: for a more “lou” look, pair the skirt with a plaid shirt and some stripes tied around the waist for an added clash.  she’s also wearing the thriller moto boot and slouchy beanie. pile on some cuffs on the wrists to toughen up the look!


left: the lace maxi is worn over top of the patterned diamonds dress, accessorized with the beaded beanie, vintage obi belt and fatale platform boots.

right: you can never have too much lace! pair the maxi with the lace mock neck top and treasured days cardigan, with the lacey layering skort under the slip. she’s also wearing the sovereign crystal pendant. boots coming soon.


here the slip is again worn over the point d’espirit maxi slip, with the seamless tupelo honey top and fp one season’s sparkle bralette, topped off with the fp one shimmers of holiday vest. she’s also wearing the lennon topper hat, sullivan suede belt, all dolled up anklet and solvang clog.


and last but not least, the slip looks amazing as a dress! worn here over top of a seamless tube, with the twisted in chains necklace, adjustable admiral belt and velvet crusher peeptoe.

can you believe these girls aren’t real models? they look gorgeous!

karen -Nov 15, 2010, 10:34AM
the skirt aside which is fabulous, btw!~you are right- these gals are 2CUTE4 words! they've got it all goin' on there- tell them they should quit their day jobs!
Sarah -Nov 15, 2010, 9:41AM
oh! I really love the last look! Great how versatile this skirt is!

More comments »

Post image for The Equestrian Trend

I’m loving this trend right now. It’s perfect for crispy Fall days, over the knee riding boots, plaid shirts and knitted fitted jackets; I like the idea of smartening it up with velvet jackets and ruffle skirts in lace and paisley prints.

Now all I need is a horse!

Deb Siemens -Nov 11, 2010, 12:19PM
Veddy Cute!
fp julia -Nov 11, 2010, 12:04PM
i love this post!

More comments »

Post image for november catalog chapter four: wee people

chapter four of our november catalog features our new line for little girls, wee people! as mentioned, this line is the baby of our director of design, who wanted to create a line of clothing for her daughter with free people’s unique aesthetic.  her daughter was her muse, and is also one of the models in our catalog.Read More

Cath -Sep 14, 2011, 12:03AM
oh my Freda is so precious. It is very refreshing to see little girls clothing on little girls and not teen clothing sized down. Kudos to all of you for helping to preserve a child's innocence. Can't wait to be gainfully employed again so my grand magnificents (aka our grand children)can wear wee people fashions.
Noelle -Jan 07, 2011, 6:04AM
Hi! I am a student in fashion design at Parsons in NYC, graduating this May, and I love love love your Wee People collection! I have been a fan of Free People since the day I first set foot in one of your shops and it has been my dream to design for you! You can imagine how excited I was-- as I happen to be specializing in children's wear!-- when I saw my favorite brand came out with a children's line! I was wondering if there was anyone I could contact from the Wee People design department to submit my resume and portfolio to? I would really love to be a part of the team!

More comments »


Post image for wednes-diy

if you’ve been on our website lately you may have noticed these really cute little hand drawn frames that our graphic designers did. i love how they look, and then today i saw this post on design sponge and i was inspired! these hand drawn frames are a cute and cheap alternative to the real thing.

what you need: scissors, a glue stick, a black pen, paper and cardboard or a thicker type of paper (i used a manila folder).


i glued a piece of paper to the manila folder – this will be the frame – so it would be a little sturdier.  take another piece of paper and fold it in half, then fold in half again, as pictured on the right. this is what you’ll use to make the frame shape.


the frame can be any shape you want – i wanted it to be round, so i used a paper plate and traced the edges onto the folded paper, about an inch or so apart.


cut along the black lines and unfold the paper to reveal the frame shape.  tape it to the manila folder, or whatever you use, and cut around it so you’re left with your frame.


now for the fun part! put on some music and start doodling.


i used it to frame an image from our catalog and i think it looks really cute! i definitely want to experiment with this some more though – i think it would be really fun to do for christmas cards :)

IMG_0594 -Sep 04, 2014, 11:54PM
Thanks for finally talking about >wednes-diy <Loved it!
e cigarette -Nov 21, 2012, 4:22AM
ok, it is v nice, thanks

More comments »

Post image for harvest bazaar at 543!















Tammy -Nov 10, 2010, 5:49PM
Oh my, those trims! Why do I have to be so far away? :o( Trimmmmmmmmmmmmmmmmmmmms!
Lyd -Nov 10, 2010, 4:50PM
This looks so cute and fun !

More comments »

Post image for it’s that time again…

time to win your wishlist!!!

click on the image above to enter and for more info. good luck!

Post image for with a little love from our fans

one of our fans reached out to us on facebook to share her connection with free people, and had this to say:

“I just wanted  to say that I personally love the free people philosophies. Not many clothing  brands tend to inspire you as a “person” but free people does a great job at  inspiring their consumers, daily. Through the art and photography in the  catalogs, to the clothing materials themselves, they allow you to DREAM to be the person you feel you are to be, without restraint, without holding back, to have the FREEdom to be who you are, and for that to be a beautiful thing. To live and love in the moment. To dare to be more with your life and to not worry about what others may perceive. Be you, be beautiful (that is  my personal motto) and I believe free people does a wonderful job capturing that specific essence. Great job. Much love,  Candice.”

that is what it’s all about! thank you for the inspiring words, candice, it means so much to us. xoxo.

sherri -Jan 01, 2013, 4:53PM
I actually follow this girl's blog and I noticed the link above for her blog and it's not correct, her blog is
karin -Nov 11, 2010, 1:55PM
i looked her up on facebook, and yes she does have a blog, its & her name is candice devan chumley for facebook. i looked up the comment post on fb on fp haha

More comments »

Post image for wanna work at one of our new stores?

we have stores opening in the following locations in 2011 and are looking to fill all positions!

coming to city centre in january 2011!
to view open positions in houston and to apply, click here.

coming to the village at corte madera in march 2011!
to view open positions  in corte madera and to apply, click here.


coming to santana row in march 2011!
to view open positions in san jose and to apply, click here.

Felicia -Nov 10, 2010, 3:36AM
I'm dying for you to open a store in South Florida! Pretty please and thank you :)
Britt -Nov 09, 2010, 11:30PM
Atlanta!!! :)

More comments »


Post image for tunesday

a couple of people have recommended the tallest man on earth to me, but i only just recently started listening to his music. the tallest man on earth is swedish folk musician kristian mattson, who has one of those voices that doesn’t initially strike you as beautiful, but with the guitar and his songwriting he soon wins you over. he definitely brings to mind bob dylan, and i also hear a little nick drake influence in there as well.  what i love though is that it’s unlike anything i’ve heard in a long time. take a listen to some of his songs below and let me know what you think!

these pics fit right in with our equestrian dreams theme too, huh :)

Create a MySpace Music Playlist at

hayley -Nov 11, 2010, 9:25PM
on a side note, every time his song "king of spain" comes on in the store (i work at the u-village location) i do a little dance of joy. haha
hayley -Nov 11, 2010, 9:22PM
ah! i've been a huge fan of matsson's for a long time now and he never ceases to amaze me. i had the pleasure of seeing him with a crowd of only 30 max... it was seriously one of the most mind blowing experiences i have ever had. his music is ridiculously beautiful. love love love him.

More comments »

Post image for equestrian dreams

She rides like a frontier… lady like and romantic she aims for the sunset, the dusk glow casts a story over her Victorian ruffles.
Her silhouette is striking, riding pants, layered maxi skirts and leather waisted belts. She becomes a rider of romance with power in her eyes.Read More

Post image for the unbearable lightness of being – final post

“i used to admire believers”, tomas continued. “i thought they had an odd transcendental way of perceiving things which was closed to me. like clairvoyants, you might say.”

“it is completely selfless love: tereza did not want anything of karenin; she did not ever ask him to love her back. nor has she ever asked herself the questions that plague human couples: does he love me? does he love anybody more than me? does he love me more than i love him? perhaps all the questions we ask of love, to measure, test, probe, and save it, have the additional effect of cutting it short. perhaps the reason we are unable to love is that we yearn to be loved, that is, we demand something (love) from our partner instead of delivering ourselves to him demand-free and asking for nothing but his company.”


“what about the country…we’d be alone there. the people there are different. and we’d be getting back to nature.  nature is the same as it always was.”

nastya pirate2

“missions are stupid, tereza. i have no mission, no one has. and it’s a a terrific relief to realize you’re free, free of all missions.”

“we all need someone to look at us. we can be divided into four categories according to the kind of look we wish to live under:”


“the first category longs for the look of an infinite number of anonymous eyes, in other words, for the look of the public. that is the case with the german singer, the american actress.”


“the second category is made up of people who have a vital need to be looked at by many known eyes.  they are the tireless hosts of cocktail parties and dinners.”


“then there is the third category, the category of people who need to be constantly before the eyes of the person they love.”


and finally there is the fourth category, the rarest, the category of people who live in the imaginary eyes of those who are not present.  they are the dreamers.”

click on images for sources.

i really enjoyed reading this book – i think kundera has a beautiful way with words and some great insight into the human pursuit of happiness and that ever elusive “lightness.” those of you who read it, what did you think?

Catalina -Nov 19, 2010, 7:16AM
the film is wonderful as well :)
Britt -Nov 15, 2010, 4:52PM
Just finished the book in two sittings, absolutely loved it. So many memorable quotes and the story telling was incredible. I, too, had a deep appreciation for the chapter on animals. Kundera took the words right out of my mouth. The last chapter also had me crying! Thank you so much for recommeding this book, I look forward to what you suggest next!!

More comments »

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.