Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for a postcard from paris

looks lovely :)

fp julia -Oct 20, 2010, 11:23AM
january :)
ari -Oct 20, 2010, 9:41AM
looks like it will be a great catalog! paris is beautiful...very excited to see more! when is it supposed to come out???

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Post image for another cool internship!

we are looking for a visual merchandising intern here at the home office!

we are looking for someone who is able to work roughly 20-25 hours/week for school credit and looking to fill it asap.  for more info and to apply click here.

Ivonne -Jul 23, 2014, 6:03PM
Hello FP, Have there been any more internships recently? I am an English major starting my Junior year at Hanover College and if there are any openings for next summer, I would really appreciate any information. Thanks!
Sydney Lawton -Nov 02, 2010, 6:42PM
Hi! I'm a senior in highschool and am really wanting to go into fashion design and merchandising. I am looking for an opportunity for this coming summer of 2011 and also throughout the year possibly

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Post image for the unbearable lightness of being – part three

“the brain appears to possess a special area which we might call poetic memory and which records everything that charms or touches us, that makes our lives beautiful. from the time he met tereza, no woman had the right to leave the slightest impression on that part of his brain.”

“only the most naive of questions are truly serious. they are the questions with no answers. a question with no answer is a barrier that cannot be breached. in other words, it is questions with no answers that set the limits of human possibilities, describe the boundaries of human existence.”


“the thing that gives our every move its meaning is always totally unknown to us. sabina was unaware of the goal that lay behind her longing to betray. the unbearable lightness of being – was that the goal?”


“cemeteries in bohemia are like gardens. the graves are covered with grass and colorful flowers. modest tombstones are lost in the greenery. when the sun goes down, the cemetery sparkles with tiny candles. it looks as though the dead are dancing at a children’s ball. yes, a children’s ball, because the dead are as innocent as children. no matter how brutal life becomes, peace always reigns in the cemetery.”


“from that time on she had known that beauty is a world betrayed. the only way we can encounter it is if its persecutors have overlooked it somewhere. beauty hides behind the scenes of the may day parade. if we want to find it, we must demolish the scenery.”


“he suddenly recalled the famous myth from plato’s symposium: people were hermaphrodites until god split them in two, and now all the halves wander the world over seeking one another. love is the longing for the half of ourselves we have lost.”

click on images for sources.

emily -Oct 22, 2010, 4:02PM
the bottom quote was used just last month in my cousins' vows. so sweet.
Rachel -Oct 20, 2010, 8:47AM
The photos you post are always so inspiring, love starting my day with them!

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Post image for all about rumi

get to know a little more about our third october catalog model, rumi neely!

If you could go anywhere in the world, free of cost, where would you go?

Stockholm – They have amazing street style! I love checking out Swedish blogs.

If you were stranded on an island, what three things would you want with you?

My cat, kumo, my ipod, and sunscreen.


photos from her blog, fashiontoast.

How would you describe your personal style? What are your favorite items from Free People right now?

I like really casual pieces with slightly off silhouettes and details that set them apart. I love platform heels.  It’s slightly grungy or hippie, whatever mood I am in that day. My favorite item from the free people shoot were the gee wawa fatale platform boots!


What is your biggest fear?

Being buried alive!

Winter, spring, summer or fall?


What color are you?

Blue…not to sound depressing.


photo from her blog, fashiontoast.

What is your favorite hobby?

Going to thrift stores! I love the randomness of thrift stores and seeing what your instinct guides you towards.

If you could spend a day with anyone – dead or alive – who would it be?

Andy Warhol.

What’s the last album you bought? What else is on your ipod right now?

The last album I bought was Monsters of Folk…some other bands on my ipod are Band of Horses, Julian Casablancas and Sigur Ros.

If you weren’t a fashion blogger what would you do?

Focus more on my vintage store. I’d love to be a vintage buyer or photographer.

When you started your blog did you ever think it would become the sensation it is today?

Never! I’ve thought about changing the name but I don’t think I can now.


shooting the free people catalog.


with georgia larsen in philly for the free people shoot back in july. via dora’s fur.

more from rumi’s visit to our office and behind the scenes of her shoot to come :)

M joshua -Nov 02, 2010, 4:17PM
She has a really cool name.
Jolee -Oct 20, 2010, 7:58PM
Her outfit with the dress and blue velvet bralette was my favorite one in the whole catalogue! So simple but so beautiful, definitely trying that out one day.

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Post image for tunesday

we had a little surprise show over in building 543 today! the swedish indie-folk band first aid kit stopped by our headquarters for a free set at noon today, giving us a nice little treat for the ears during our lunch break. i wasn’t too familiar with this band before but they sounded great – both girls have really lovely voices.  here are some photos from the show that just took place – they’re also playing at johnny brenda’s tonight if you’re in philly :)







i really like this song “hard believer” off the album the big black & the blue, out now.

Create a MySpace Music Playlist at

Zoe -Oct 26, 2010, 3:09AM
They do a great cover of Tiger Mountain Peasant Song by Fleet Foxes! :)
Magnolia -Oct 19, 2010, 4:39PM
I hope, for your sake, they played "In the Morning."

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Post image for free people university village, seattle

display dye bins!


pretty dyed fabric.



hang time :)







amazing tree branches wrapped in fabric and tape.





i love the organic feel the branches add to the store.






hand-sewing curtain hems for the fitting room… now that’s teamwork!





employees arrive for opening day!


another amazing addition to the fp store family!

ana -Jul 09, 2011, 1:20AM
i've been to this store a ton, this specific one in u village. there is a really cool crochet/knitted (?) pattern on the wall that the cashier said had the instructions to make on this blog. i haavent found it yet... would anyone mind helping me out here? it's absolutely stunning.
mel -Oct 20, 2010, 7:24PM
thanks for the ideas, kate! that sounds really cute! :) and i look forward to what FP julia finds!

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Post image for autumn layers collection contest!

we have an exciting contest for you guys to enter starting today! all you have to do to enter is go to our collections page and create a collection consisting of your favorite layering pieces for fall.  the collection that gets the most “i want it” votes will be the winner, and will receive a $200 gift card to enhance your fall wardrobe!

for more info about the contest and to get started on your collection click here!

contest closes on november 1st.

here are some of my favorites to get your creative juices flowing…

click on image to go to our collections page and view item details.

mxx -Oct 18, 2010, 6:10PM
grr it's acting up again :\
-Oct 18, 2010, 5:50PM
seems to be working again now!

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Post image for It’s getting cold outside

But I still want to be sensual! When it gets cold out I usually live in the same outfit every single day… it consist of Skinny jeans, hoody, pea coat and warm boots.

 This time around however I want to get a little creative with our lingerie, though – adding a little bit of cuteness to the everyday denims and sweaters. Here’re some looks that our stylist in the studio hellped us create in our studio the other day, we were in awe of all the delicate items so we decided to make them come to life by creating little outfit ideas!

 Silky slips and velvet bralettes add a touchy/feely vibe to your winter wardrobe.

 Not all items are online yet but will be pretty soon, I can’t wait!

hb -Oct 19, 2010, 9:23PM
al -Oct 19, 2010, 9:49AM
when is that brown fair isle sweater coming in??

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Post image for the kitten story

guys, you have to check out our homepage right now.  i can’t get enough of it- i love everything about it, the model, the setting, and that cat (remember lily?). the model is sofija milosevic, who was photographed at an amazing home our team found in west philadelphia.  these photographs exude the perfect softness and ethereal atmosphere to lull me into a daydream… longing to curl up in a ball amongst blankets and pillows, just like a kitten.

CAT 2617

our photographer also got some shots of the house to share on the blog, because it really is breathtaking.  the home is located on spring garden street in an area of west philadelphia known as powelton village, a historic district with victorian style estates that were home to some of philly’s wealthiest residents back in the 19th century.


the current owners, andrew and brian, purchased the house 6 years ago and nearly gutted it to transform it into what you see in these images.  the decoration shows their love of 19th century design and antiques, with most pieces being inherited family castoffs and antique store finds. our team knew that the elegant, dreamy mood of the house would suit our kitten story perfectly.





shop the kitten collection here!

FP Emily -Oct 18, 2010, 9:52PM
Hi Natasha! The little cat is a red Persian named Lily. (I think the big one is a Maine Coon). She's actually 4 years old, but she was the runt of her litter, so she has stayed quite tiny. In the winter, she has an even puffier fur coat, but because of the extreme heat over the summer, we gave her the "lion" cut. She's actually only at about 75% of her usual fluff!
-Oct 18, 2010, 9:09PM
and this is why i LOVE the company i work for! i love all the unique, vintage feel of everything, AND!! you guys put a special on a kitty?!! I'm in love. I am a crazy cat lady, and this just made my day!!

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Post image for monday quote

“how old would you be if you didn’t know how old you were?”
– satchel paige

image by cass bird.

Amanda -Oct 18, 2010, 6:33PM
Ha- I'm so putting that on my Facebook!
Lucy -Oct 18, 2010, 11:54AM
8 years old. happiest i ever was

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sara rahbar

Post image for sara rahbar



sara rahbar makes these amazing flags using mixed media and found textiles… if free people had a flag, i imagine it would look like these.

smo -Oct 21, 2010, 2:07AM
i think these are what i have been dreaming of since i was six. i had dreams of making my own american flag, but being a southern girl i was always worried about insulting the traditionals. these are amazing, they are the flags of the citizens of the world.. viva america, viva el mundo!
Sarah -Oct 17, 2010, 11:40PM
These are so beautiful. What a clever and unique idea! If these aren't already displayed in a Free People store, they should be! I LOVED the recent umbrella installations I saw in the San Antonio store.

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Post image for never felt magic as crazy as this












i feel like i appreciate weekends more in the fall… maybe its ingrained in my mind from when i was younger. when fall meant going back to school… in turn making weekends more special.

have a good one!

Jessica -Oct 21, 2010, 10:08AM
I have often loved the constellation "connect the dots" idea for a tattoo, as I have many "dots". Loved the photos.
Chelsea -Oct 16, 2010, 8:35PM
love stefany alves <3

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