Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for boho mom outfit!

remember our boho mom contest? this was the winning photo, submitted by our fan heather.  her prize was a very special one-of-a-kind garment, based on the one above, created by free people.

and here it is!!



they did such an amazing job! i love this – i would buy that top in a heartbeat! congrats heather, we hope you love it :)


Shannon -May 14, 2011, 7:35AM
This is your best writing yet!
kat -Sep 04, 2010, 9:32AM
i really love that you guys took the time to create such a one of a kind prize for the contest. please do more like this, it was so thoughtful.

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Post image for blogger playdate!

yesterday the beautiful chantal of cocorosa just so happened to be at the urban headquarters in support of her friend who is a shoe designer, so we invited her to stop by the free people office! she is such a lovely person and i always admire her style.   i had a great time hanging out with her and playing dress up – she picked some of her favorite items and modeled them while i took photos!




her picks were the first impressions jacket, the charmer tall boot (in our september catalog); the front & center pullover and the leather expedition hat. other boots also coming soon. go see more photos on her blog!

-Sep 02, 2010, 6:46PM
she looks great!! beautiful photos.
cat -Sep 02, 2010, 1:08PM
gorgeous photos. the way her hair, the clothes and the wood go together creates a beautiful aesthetic. the coat she is wearing is gorgeous and is now on my 'needs' list. _cat

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Post image for thursday poll – edition 108

for today’s poll i thought i’d ask you guys about denim.  fp denim in particular.  which of these styles would you wear the most this fall?

the fp lightweight skinny:

the fp pull on flare:

the fp textured skinny:

fp skinny textured

or the fp seamed skinny:

fp seamed skinny

last week i asked which of our 3 trends for fall you loved most out of 70s groupie, sports utility and underwear as outerwear. 54 % are digging the underwear as outerwear trend, 29% 70’s groupie and 17% sports utility.

Post image for Outfit of the day


Yesterday here at the office the lovely ladies from our NY showroom stopped by for one of our meetings.It’s always so lovely when they come to visit us as they bring so much energy with them.

Coming from one of the biggest fashion capitals in the world — NY — they always turn it up a notch when it comes to style!

My eyes were drawn to this perky ensemble…

Her look reminds me of a slightly hippified Jane Birkin while the glasses give her a modified Annie Hall Look.

Here shes been pretty creative with our Free People clothes. She’s wearing one of Fp floral rompers with the crochet top worn casually over the top and… why not, a little peek-a-boo of our lace bandeau.

-Sep 04, 2010, 9:27AM
I wear my free-people romper the same way!! How exciting.. even tho it looks like PJs.
Rachael -Sep 02, 2010, 2:26PM
love this collage! Especially the hairstyles!

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Post image for september catalog sneak peek

some behind the scenes shots to give you a little glimpse of what’s to come in our september catalog :)

sept catalog shoot UK 102

sept catalog shoot UK 123

sept catalog shoot UK 027


sept catalog shoot UK 115

sept catalog shoot UK 106

sept catalog shoot UK 104

sept catalog shoot UK 144


sept catalog shoot UK 124

fp julia -Sep 07, 2010, 12:33PM
hi kristen- shoot me an email at with your info/address and i can look into the catalog situation for you!
cassie -Sep 07, 2010, 8:18AM
the model with dark hair is absolutly stunning. is it really possible to be that beautiful? she cant be real!

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Post image for it’s all in the details

as promised, some more shots of the amazing displays in our new scottsdale, arizona store!

turbans hang in and outside the store :)







our team found these awesome vintage crates at the rose bowl flea market in california!


they used them to hold accessories…


…and as risers for the window forms :)




they even painted the heads of the pins hot pink!



isn’t this amazing? our visual display & store design assistant created this using orange plastic netting from home depot woven with turbans!




they used extra sock hangers to hang bandeaus :)


fitting room detail.


i swear they are creative geniuses.  more to come… i haven’t showed you my favorite part yet!

fp julia -Sep 07, 2010, 12:34PM
oh and kristen and g- send me an email at with your info/address and i can pass it along to our catalog peeps!
fp julia -Sep 07, 2010, 12:29PM
hi laura! it should be available online soon!

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Post image for bandeau with a twist

this is such a fun idea! our santa barbara store had a really cool event over the weekend where customers who purchased a bandeau had the opportunity to tie-dye the bandeau in-store! i love how this bandeau looks! this is such a great way to spice up a plain white bra.

Post image for happy yoga month!

september is yoga month!  the purpose of the national yoga campaign is to educate people about the many benefits of yoga and inspire them to live healthier, happier lives. and part of this is to offer one week of free yoga at 1000+ participating studios nationwide!  this is for new students, but all you have to do is take this card to your local yoga studio during the month of september. amazing!

stay tuned for some more yoga centric posts this month in celebration :)


Dr. Michaels -Sep 26, 2010, 6:36PM
Yoga is great for staying fit and healthy. I advise all my patients to practice yoga.
maria -Sep 13, 2010, 4:12PM
hey i represent this beautiful girl, her name is Lesley Crow with M Model Management on Melrose in West Hollywood. We love Free People. cool blog

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Post image for models off duty

we work with some amazing models and are always inspired by their cool off-duty style. stay tuned, we’ll be featuring them regularly on the blog :)

jessica mau

daria pleggenkuhle

fp 003 (4)

cici ali and zippora seven

thank you to our associate stylist and creative design assistant for snapping these pics!!

Ashley -Nov 30, 2010, 9:30AM
The two models at the bottom look like little lost boys with oversized feet
Jamie -Sep 01, 2010, 11:05AM
They all have such great style! Thanks for posting this! :-)

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Post image for september calendar!

my favorite. click here to go to our flickr page and download the large size :)

prezentacje maturalne -Oct 19, 2011, 8:58PM
Pure Magic!
fp julia -Sep 30, 2010, 1:35PM
it will be available october 1st!

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Post image for bumbershoot

anyone going to bumbershoot this weekend? it is the 40th anniversary of the seattle music and arts festival, and they’ve gathered a really interesting lineup- different from most of the festival lineups i’ve seen this season. here’s a look at some of the acts who will be performing, and a playlist of their music!


Create a MySpace Playlist at

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Afton Keatley -May 10, 2011, 5:51PM
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Post image for a peek inside our newest store

our newest store opened on friday in scottsdale arizona and our visual manager for the west coast sent along some great photos of the setup! she also got some amazing detail shots of the displays so stay tuned for those :)

welcome to arizona!


our team gets to work :)



about to cut a rug into a circle :)


turbans about to be hung.


the storefront!








and they’re open for business!


it looks amazing! more coming soon…

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Olivia -Sep 01, 2010, 6:43PM

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