Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for thursday poll – edition 105

have you seen our new outfits for august yet?!? i always get so excited when we have new outfits because our team does such an amazing job putting them together. the layering in these outfits is so perfect. which is your favorite?

outfit one:

outfit two:

outfit three:

outfit four:

outfit five:

outfit six:

i think this is the first time i’ve actually been stumped! i love them all. now vote!

click on the images to see the items in each outfit. the winner of last week’s desert gypsy poll was the traded treasure bib necklace with 33%.

anna -Aug 25, 2010, 4:21PM
love them all, but the one I love the most was not pictured. It's the one on the outfit section of the website consisting of the nicholas k check trapeze dress, ruffle tweed jacket, and the joe lace up over the knee boots and it is by far my favorite :)
Jessica -Aug 16, 2010, 11:12AM
I agree with Tiffany; I love them all!

More comments »

Post image for almost famous

one of our newest items is this fuzzy faux fur jacket that we’ve dubbed the almost famous fur jacket. inevitably, images and snippets of the movie of that name come to mind.  there was a period of time when i was in college when i would watch this movie with my roommate to the point where we had it memorized and wanted to get a pet turtle and name it russell. i always felt like i was really meant to be a band-aid, traveling the states in a tour bus with a grungy long-haired band… living for music, love and nothing else.

here are some images, some from the movie and some from elsewhere, that make this feeling come rushing back.



little doe 13








“i always tell the girls, never take it seriously, if you never take it seriously, you never get hurt, you never get hurt, you always have fun, and if you get lonely, just go to the record store and visit your friends.”

– penny lane

here’s a clip of one of my favorite parts of the movie:

click on images for sources.

Jill -Aug 17, 2010, 1:01PM
Amazing story, bookmarked the website for interest to read more information!
Sami -Aug 13, 2010, 9:37AM
OMG I'm obsessed with this post, I want this jacket!! :)

More comments »

Post image for some morning inspiration

“let your soul stand cool and composed before a million universes.”
– walt whitman

collage by our concept intern stacey.

kristina -Aug 14, 2010, 2:48PM
!!! i've been making shirts like these all summer. they're amazing!
na -Aug 12, 2010, 12:51PM

More comments »

Post image for office space

back in the section of our new building where our visual display team sits, there is a door that is usually partially open, but i’ve never gone in. that is, until the other day… when i slipped in and realized it was their new workspace.  this is where you’re likely to find upcoming store displays that they are working on as well as furniture, fabric and boxes of trinkets that i could dig through for ours. what i would give to be able to decorate my apartment using this stuff…









Amanda -Dec 06, 2010, 7:59PM
I know this comment is late but yes please start selling home goods!!!
DeeSaif -Aug 23, 2010, 11:36PM
I really LOVE them.. Is it possible to buy the suitcase and the wheels?

More comments »

Post image for tie dye is my bag

how cool are these tie dye bags? we are using these as packaging for the vintage loves collection and i think they are so beautiful –  plus they were made with love by some of our fp girls right here at the home office.

the ingredients:

dye in shades of fuchsia, orange, yellow, purple, turquoise and green!

tie dying 002_2

bags of various sizes and lots of rubber bands!


various tying techniques…


time to dye!

tie dying 010_2

tie dying 012_thumb

tie dying 011_2

tie dying 018_2

tie dying 023_2

tie dying 032_2

they let the bags sit overnight so the dye sets in.


tie dying 038_2

next step – rinsing!

tie dying 038_2

tie dying 029_2

hang me out to dry…

tie dying 030_2

and… ta da!

tie dying 044_2

i love it! i have a plain white free people bag that i think needs to be tie dye :)

Lavender -Jul 23, 2014, 2:25AM
So dissapointed you guys dont do this anymore! just received my free people vintage loves item was so sad to see a plain free people logo on it :( I used to love to use these for different things.
sunglasses hut -Oct 04, 2011, 12:17PM
Great items from you, man. I’ve take note your stuff previous to and you’re just extremely excellent. I actually like what you have got right here, certainly like what you’re saying and the way through which you are saying it. You’re making it entertaining and you continue to care for to keep it smart. I cant wait to learn far more from you. This is actually a wonderful web site.

More comments »

Post image for Celebrity Style

Yesterday I saw this sweet picture of Kate Bosworth looking rather adorable. She has always been a celebrity I have turned to for style inspiration. Her look has the good balance of boy meets girl. Her style is simple but done so well.

So after staring at this picture nearly all afternoon yesterday, I was determined to grab her look for a transition going into Fall.

Here are some other outfits that I loved from the past. Double layering simple slips, oversized men’s shirts and Long Cardigans and hiking boot. A style that is spot on I say!

miranda -Aug 23, 2010, 6:14PM
oh yeah i love her! she always looks fresh and put together.
katy -Aug 11, 2010, 3:49PM
thanks for the inspiration! that's totally my style. wish i had her legs tho!

More comments »

Post image for wednes-diy: mason jar chandelier

some DIY inspiration from wanderlust- a jar lantern chandelier! so beautiful. i did some hunting online and found some similar ideas that are so lovely…




i really love the idea of putting some sand in the bottom and dropping in a tea candle. i think that would be the perfect outdoor lighting at my family’s beach house.

Be sure to check out our new DIY Projects category for more DIY Inspiration!

Trending on

Floral dresseshigh waisted bikinisbralettesoff the shoulder topsparty dressesgladiator sandalslace dresses

solar light string -Jun 16, 2015, 9:48PM
ha!this looks easy to do!I Love it!
Hiren Modi -Jun 08, 2012, 6:59AM
@fp julia Nice DIY for chandeliers. I love that second photo and can't stop my self to re-publish on my recent blog post about backyard decorating ideas.

More comments »

Post image for flower child

a post from our business assistant intern.

Many of my school friends get a kick out of the fact that I’ve been a gardener for the past 3 summers. Since many of them have never ventured into my neck of the woods, they think it is so typical that a Maine girl like myself returns home after every school year to work on the farm. I can see how picturing me covered in dirt and performing manual labor (with bugs!) in the hot summer sun can be quite entertaining to them, but the truth is I can’t get enough of it.

Over the years I have developed a passion for gardening from my appreciation of nature, which is can be hard (if not impossible) for anyone to truly relate to who hasn’t had the pleasure of watching a garden grow. Needless to say, being in Philly has deprived me of this hobby of mine and made me realize how much I miss the (real) great outdoors. This is why I have decided to dedicate a post to all garden inspired items that I gravitate towards because of nostalgia.


I discovered these Fairy Houses in a Down East magazine article, and I could not get over how odd but precious these miniature works of art were. I can’t help but envision these as doll houses for free people girl when she was young.


Terrarium Necklaces by Erica Weiner.



Urban Gardening via Coco + Kelley.


left- flower “painting”; center and right- Tillandsia Mirror & Sculpture (both from Etsy).



Underwater Gardens… I know people say fish don’t have feelings, but if I had to be trapped in a tank swimming in circles my entire life, I would want to be in this fish tank .

Ray -Aug 13, 2010, 12:52AM
This makes me think of terrariums! - which i love! I want to go build one right now!
g! -Aug 11, 2010, 3:01PM
Strange that you posted this because you know what? I was just in a thrift shop a few hours ago and came across an already made Fairy House! I bought it for my neice since I have been wanting to make one with her for a while now. For $2.99 I couldn't pass it up! Now that I've seen this post though... I kinda wanna keep it for myself! ;) Also, my neice lives in Maine- have you heard about the Fairy Houses of Monhegan Island? Maybe that's even what you read about in the Down East mag.

More comments »

Post image for notice anything different?

check out our new blog header! with the move to the new building, we felt it was time for a change… plus, we are now in building 25,  so our name is now the bldg 25 blog!

for the new header we wanted to use more photos, so i gathered a bunch from our personal files – these images are from various catalog and special shoots. we hung them on the wall behind our desks and picked the ones we loved most, and our awesome graphic designer put together this header.

and when i came in this morning, it was up! you’ll notice on the main free people website, our button has changed as well:


i think the new header looks lovely, hope you guys like it too :)

fp julia -Aug 11, 2010, 2:07PM
hi! try refreshing the page or clearing your browser cache, that should do it :)
-Aug 11, 2010, 1:51PM
my computer is still showing the old button and header.

More comments »

Post image for succulent wild woman – part one

some inspiration from our last book club selection, succulent wild woman, by sark.






i found this book to be so positive and uplifting and really enjoyed reading it. it is definitely the kind of book that every girl should read. those of you who have – did you have a favorite part or quote?

click on images for sources.

Maditah -Nov 08, 2010, 5:59PM
I love this book. and I love this lovely first picture as well. Now I can't stop searching for a bed canopy / mosquito net that's just as beautiful. Any tipps? Please =) au revoiire
-Aug 11, 2010, 10:51AM
i LOVE this book! there are so many amazing quotes, heres a good one: 'We are each born creative—then we forget our purpose, or mission. We believe our doubts and fears, and slowly stop “being creative,” as though it were a separate thing.' i love Sark! :)

More comments »

Post image for sing joyfully, even if it’s off-key

the other day another fp girl told me about the LA Ladies Choir, her current obsession.  i had never heard of them before but i was immediately intrigued.  they are a group of 30 women with careers ranging from music, fashion, art, literature and theater, and they sing covers of old folk songs and wear beautiful vintage dresses. how can you not love that? founding member becky stark (front woman of groups kavender diamond and the trio the living sisters) says the one rule of the choir is to sing joyfully, and she doesn’t care if you sing off-key. the ladies perform at venues around L.A., sometimes joined by flea of the red hot chili peppers, whose wife, model frankie raydar, is a member of the group (and her sister missy modeled in our march catalog!).


check out this video of them performing john lennon’s “happy xmas (war is over)” at space 15 twenty:

LA Ladies Choir perform “Happy Xmas (War Is Over)” from Space 15 Twenty on Vimeo.

images from their myspace page.

wholesale ladies apparel -Dec 01, 2010, 4:47PM
All of their dresses are so fabulous! You should mention where all of these vintage dresses were purchased from! I'm sure lots of people would want to purchase these dresses,including me.
Rikki -Aug 12, 2010, 10:54PM
I received a free people catalog from Bloomingdales there was a awsome necklace that the model had on in a few of the outfits. She had other necklaces that are free people jewelry I would like to own this necklace and the manager at one of your boutique suggested I post a blog and that you girls were wonderful and would help me find this necklace? I am a loyal customer of and your boutique's So please help me. If it is not a freepeople merchandise perhaps you could help me locate it? Thank you in advance for your help. I don't know how to upload a picture on here or if you even can. So if some one could email me I can send you a picture of the necklace. Please help

More comments »

Post image for cruel summer

a post from our concept intern anastasiya :)

What is it about summer that makes it so easy to fall for?

I refuse to believe that it is merely the warm temperature. Whenever I had at my disposal a moment to think freely, I caught my mind dancing around that same question, trying to grasp what moments or events define my past summers and make me so nostalgic. Amid my contemplation, with glazed eyes for disguise, I decided that this summer, due in large part to this internship, has been the most memorable of recent years. At moments I still prod myself to see that this is not all a dream.

But what is it for you that gives summer its mystique? Is it the long nights that seem to stretch to infinity until you can no longer tell if you are awake? The warm air that rouses your childhood senses and makes you believe in magic—believe in the power of your dreams. The feel of the wind on your face, the music in your ears, and the electricity that is born of the company of friends. What is the essence of your summer?

Lizzie -Aug 10, 2010, 7:01PM
It is the nostalgia of days past when worlds of make-believe took over our minds. The days were long and summer felt infinite. Our time was our own and we were free to dream and imagine the days away. Now I always feel cheated when I am stuck in my cubicle, wasting away the hours while the beautiful sun shines down on the world outside. It feels like my freedom and the possibilities that summer always held have been taken away.
Brittany -Aug 10, 2010, 11:02AM
The way the sun feels when you wake up in the morning and look forward to the day ahead, the smell of rain on hot pavement, the amber glow of the end of a summer day that promises it will be back again...

More comments »

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.