So, no one in the home office dresses alike or wears the same outfit-ever. However, one thing we all can agree on is how much we love the We The Free line.
We noticed how popular the sweatshirts and tees were in the home office so we started to document everyone rocking their WTF.
Some thoughts from the home office:
“It feels good. It looks good….I never want to take it off!”
“If you are rushing in the morning and you don’t know what to wear..you can throw on your We The Free and you are good to go!”
“The pockets on the pullover sweatshirt rule…. I’ve never felt this way about a sweatshirt before. For reals.”
“It’s great to wear everyday. Its super comfy and I get lots of compliments when I wear it…”
Check out the full collection of We the Free
We just opened our store in Palo Alto, CA! Here’s a few pics. Come check it out…
Stanford Shopping Centre
Palo Alto, CA 94304
We were taking down a tutu display in the home office, and some of the designers decided to play dress up. Just like a Degas painting, right??
Susie Bubble wrote an entry about UK label Theatre De La Mode by Sara Flamm and Christopher Kelly. Their debut collection is called “Willows” and presented on these small scale woodland creature mannequins, referencing the post-war era Paris concept of Theatre de la Mode marrying art and design. I love the creative display paired with the completely wearable, serious casual-wear.
Our April catalog drops today! Here’s a little about the shoot from our creative director…
Our April book was based on a trend called “Mayan”, taking typical print/color palettes of that culture and translating them into modern silhouettes.
We’ve had great success working in Mexico in the past (January 08 book), so we decided to head back. This time, our production scout, Dominique took the team to Tulum…about an hour’s drive or so from Merida, where we’ve done most of our shooting up until this point. Tulum was gorgeous…white sand, green-blue ocean, teeming with lots of nomadic, free-spirited folks (including the guy on pg 6 and 13).
Most of our beach shots were taken there; the rest were taken on the road, driving to and from that location.
Very spontaneous shoot…and one of our favorites so far.
P.S. The headdress on the front cover was actually purchased in the Houston, TX airport. Winds forced our plane down, and the team wasn’t able to make its connecting flight to Merida…so we hung out for a long time, waiting for our luggage, and found this. Not Mayan, necessarily, but made for an awesome prop. :)
One of our soft wovens designers, Alissa, gave us some details to share on two styles she worked on.
Alissa’s Ikat Dress was inspired by an Indian purse. The designer incorporated the look of the embroidery used on the bag into the dress details. The dress was named after the designer!
The floral design on the Gauze Embroidered Waist Top was hand drawn by Alissa. The design was inspired by pictures she found in a botany book.
Meet Indiana Jones. Indie is a sweet boy who plays nicely with all of the other Free People dogs and comes to work almost every day.
Indie belongs to Erin, who is the Associate Designer for Prints and Colors. This means that Erin and Indie work on the print artwork for all Free People apparel. They also help to choose and name the colors for each item for every season. So if you love the print on your favorite Free People dress or shirt, chances are Indie and Erin had something to do with it.
Name: Indiana Jones
Nickname: Indie, Monster, Dr. Jones
Breed: Catahoula Leopard mix (seriously, it’s a real dog. If you don’t believe me, look up the state dog of Louisiana)
Likes: Running, running, and running.
Dislikes: People who step on his tail, people who take his trashcan, and mailmen (of course)
Favorite friends: He has an awful lot of friends, but I think his favorites are probably Rosie (an American Bull Dog), Keegan (a Black Lab), Dave (Manager of Free People Direct) and Mary Ellen (Senior Designer for Color and Prints.)
How did you meet Indie: We rescued him from a shelter in Philadelphia. I just wanted to pet him, because he looked so cute and I ended up taking him home :)
Anything else you want to share: Indie loves working at FP! Sometimes when we leave at night he won’t get in the car! He just keeps running back to the front doors!
Four new stores in the next month! Palo Alto, Canoga Park, Carlbad and Glendale CA.
Courtney and Lizzy made some beautiful marbled papers for our “trend walls.” As the designers are developing a trend, they designate a wall in the hallway where they post all kinds of inspirational images, artwork, magazine tears, trims, etc. You’ll have to wait a few months to see what comes of the trend with the marbled colors… The painting sure looks like fun though!
Here are some of the supplies and tips:
Paper was from Pearl Paint
Big white tub was from Ikea
The marbling kit was from Pearl too.
Innovative Marbling Suminagashi Dye Ink Set:
6 colors, in 12 ml. tubes and it comes with instructions!!
The girls put a little baby oil (does not come in the set) in the water too, just to make it more interesting. Wherever the oil is, the paper will remain white.
Check out the comments from an expert marbler for some more tips…