An Editorial We Love: “The Free Spirit” Arizona Muse for I-D Magazine

Arizona Muse’s expression tells a thousand stories in I-D magazine’s summer 2012 issue. She has that look in her eyes that’s so intense you’re too scared to look deeper – you just stand from afar and admire. She looks determined but at the same time a little afraid — the perfect feeling to portray if you’re translating the cowgirl look, and she’s nailed it…

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Obsessions: Beach

Our Beach designer lets us in on what she is obsessed about right now, the type of girl that’s on her mind and the lifestyle she lives. I always find when designing a collection it’s important to create a story and a muse, here shes done just that.

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Poll: Hazy Days

Hazy Days come upon us when the sun shines hot in the sky; we think about spending days at the beach, from the early hours of the morning into the evening. This week’s lookbook is all about those thoughts… dreamy thoughts of the ocean, wearing sun drenched denims and washed knits when the sun goes down.

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