Designer Feature: Born to Run

To run alongside our Americana trend, I caught up with one of our designers to find out what exactly Americana means to her. I always love the work process of our designers; seeing their hand-drawn sketches, then the product and then finally it coming to life in a beautifully styled catalog or lookbook.

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Office Style

Office Style this week has a lot of couples who complimented each other… subconsciously that is. There was also a lot of denim being worn, which matches perfectly with our trend of the week: Americana “Born to Run.” We love denim being worn with white and this was exactly how it was being worn this week.

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FP One, An Interview

FP One is a beautiful label within Free People that’s true to Free People’s heart. FP One is a label that constantly reminds me of an Indian summer: beautiful colors, intricate details that stay in your mind and a journey — without even knowing it — through India.

We caught up with the latest addition to the team to find out what’s inspiring her right now.

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Trend: Americana “Born to Run”

Our latest look book “Born to Run” celebrates America, emphasizing a trend that is so innate in this country it’s hard not to love it. Born to Run is all about washed denim, cutoffs, denim shirting and flares that have all been reinvented to fit in perfectly with this trend. The colours red, white and blue are strong and, yes, converses are in the mix!

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