Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for free people brooklyn opens today!

our visual display and store design manager sent me these photos of the brooklyn store front…aren’t the flowers gorgeous?

ParionsWeb -May 07, 2011, 5:20PM
Je me fais toujours un plaisir de vous découvrir et je pense que cet article est très utile. Merci encore !
fp julia -Jan 25, 2010, 10:08AM
rawlyn - 113 smith street! :)

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Post image for building 25

i took a little walk today to check out the progress on what will soon be our new home…i’m so excited we’re going to be right on the water! it’s so pretty…



Post image for office stylin’





Post image for brooklyn bound

look out brooklyn…there’s a new store in town!

free people brooklyn (formerly we the free) opens tomorrow at 113 smith street, so if you’re in the area stop by and say hello!

our team is hard at work getting ready for the big opening…i’m sure it will look amazing!

Post image for thursday poll – edition 78

it’s already thursday again?! that was fast…well last week we asked about some novelty denim styles and the fp stud super skinny jean just beat out the fp skinny sequin jean by only 4 votes! my favorite was the genetic denim sweatpant…they look so comfy :)

this week i’ve been checking out some of our awesome we the free graphic tops…we have some really cool ones right now.  which one do you like best?

the graphic v-neck tunic:

the zuma neckpiece tee:

the zuma mason tank:

the feel your smile tee:

or the zuma deer tunic:

addimbdum -Oct 29, 2010, 2:28AM
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huntington beach hookah -Jan 25, 2010, 12:14AM
I agree very pricy but again some people will pay that price..wish i can!

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Post image for behind the scenes: shooting in prague

some more of our producer’s photos of our team shooting the catalog in prague!






Picnik collage2






that train station is so cool…

gennie -Jan 23, 2010, 2:21PM
Beautiful photos of a beautiful place! I loved Prague when I was there last spring.
heather -Jan 21, 2010, 3:49PM
there's nothing like getting a glimpse behind the scenes. that last photo is amazing... models and production staff just waiting around. love it.

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Post image for A Girl we much LOVE


Isabel Lucas is a girl I admire so much. I love her relaxed approach to fashion, she never looks boring. I find there’s always little touches to her outfits that intrigues me whether it’s a floral scarf, a little pinch of embroidery or a wicked vintage T. She knows how to use fashion to create a style that works for her personality and comfort zone. Above all, she has a great heart. She’s an active volunteer for so many charities that it’s hard to keep track of her. One of her most recent being Sea Shephard.

She’s my favorite muse, I heart her!

b -Jan 21, 2010, 8:10PM
She is my favorite! She was in the heartbreaking documentary The Cove about the yearly dolphin slaughters in Taiji Japan. She's my biggest inspiration!!
Restaurang -Jan 21, 2010, 12:35PM

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vetiver is playing at kung fu necktie tonight in philly…i can’t decide if i should go or not! i think i might have to…

Create a MySpace Music Playlist at

gabriela -Jan 20, 2010, 6:10PM
I discovered Vetiver a few months ago and it was hook, line, and sinker from there...I'm in love! Tight Knit is the perfect compilation of walking-barefoot-in-the-sunshine, daydreaming-out-a-window, butterfly-kisses, not-simply-feel-good-but-feel-GREAT music. I'd do many more things than I'd like to admit just to see them!
alexxandra -Jan 20, 2010, 5:30PM
I love the music put up on this blog. each band is so unique in their own way. I hope you're able to go see Vetiver tonight! There's another band playing in Philly tonight: Locksley. I live in North Carolina so I'm not able to go...but they're incredible. Seeing their show is like traveling back in time where peace and free love ran wild. They have residency at the M Room every Wednesday at 8pm this month. If you get a chance, check them out. I promise you wont be disappointed!!

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Post image for coachella

the lineup for this year’s coachella music festival was announced yesterday…and man i really wish i could go.  but check out this poster…i think they’re getting a little extreme with the varying font sizes, don’t you?  yes, i know that the larger bands are “headliners” but still, i had to take a second look to even notice some of the smaller bands that are playing.  actually, i’m more interested in some of the ones you can barely see…like les claypool, edward sharpe & the magnetic zeros, girls, beach house, deerhunter and big pink.  apparently, fader was on the same wavelength as me…check out their funny article about the poster here.

the lineup still looks amazing though…if you’re having trouble reading it above, check it out here.  what do you all think? anyone going to go?

FP BRENTWOOD! -Feb 01, 2010, 3:05AM
trinia -Jan 30, 2010, 12:02PM
wow who put matt and kim in the fine print? i wish i could go so bad! :( i wish college wasnt so expensive so i could go!

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Post image for wednes-diy

i really want to try and make a rag rug.  i’ve been looking around online for tutorials on how to do it, and i’m so inspired just by pictures of them!  i think they’re so beautiful and a perfect way to use up any fabric you might have lying around.


these images are from the rag rug flickr group (yes, there is one)…check it out here…believe me, you will be inspired.

apparently there are several ways to make a rag rug…some tutorials involve crocheting, like this one on vintage chica.  but if you don’t know how to crochet (like me) you can still make a rag rug just by braiding the fabric!


moda bake shop has a really great tutorial showing you step by step how to do it. once you’ve picked out the fabric you want to use, cut it into long strips and just start to braid! start at the center of the rug and work your way outwards, forming a circle with your braid as shown in the images above. once you’ve finished, just sew the rows of braids together! for the full tutorial click here.

i can’t wait to try it!

Laura -Jan 21, 2010, 1:05PM
Hey, I love crocheting scrap fabric. I actually used this as an element in my thesis project and make accessories and clothing!
sarah -Jan 20, 2010, 8:44PM
I still have my grandma's rag rug. I LOVE it! sarah

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Post image for inspiration for the home

i want my bookshelf to look like this…with photos and little trinkets.


i love this idea…a collage of photos, cards and various keepsakes on a desktop, covered by a sheet of glass.



and i really want some antlers to hang jewelry from.

keith abrahamsson and kate young’s home photographed by the selby.

NinaElisa -Jan 22, 2010, 11:11PM
they totally were selling antler hooks at urban around the holidays last year!
summerteeth -Jan 20, 2010, 11:59AM
the selby is the absolute BEST for home inspiration. love the postcards/journals beneath glass idea too.

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Post image for i know to trip is just to fall







images 1, 3, 4, 5, 8: freckled cup; 2: cosmic dust; 6: hard to explain; 7: ffffound.

Jay Nima -Jan 20, 2010, 2:35AM
beautiful photos! the saturation of them sets a certain vibe and goes perfectly with the feel of the blog. love them!
unidentified -Jan 19, 2010, 6:53PM
beautiful them all!!!!!

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