On it’s way to you, our August catalog! The inspiration for this collection is a mix of art nouveau, mod and glam. Kind of dark, decorative and beautiful… Our catalog team was in London a few months ago, on their way out to shoot the Grunge Princess July catalog at Vintage Vacations. While in London, they met up with some friends at a restaurant. The atmosphere was so amazing there and they decided it was perfect for their next shoot! They also scouted some other locations, a private home and a beautiful park.
On Monday, we opened our newest store and the first store ever on the west coast! Visit us in Del Amo! The store design is completely new. Our designers planned this store to reflect the California aesthetic and lifestyle, making the space more airy and “modern”. Even the store front is a new design. Read more »
I’m sure you’ve noticed all this talk about “homestead” on our website the last week or two. What’s homestead? It’s the name of our latest trend concept. Since we didn’t do a catalog inspired by this trend, I thought I’d give you some of the info we use in the home office to connect to this idea. Check out this poem written by one of our girls on the creative team… Read more »
Lots of people ask about the history of Free People, how the brand was started, about the relationship with Urban Outfitters, etc. Well, now we have posted our story on our website for all to read. Check it out here!
So our travel themed craft swap is coming to a close. These photos are just a few of the amazing crafts the particpants have exchanged. Check out our flickr group to see the rest, and leave these guys some comments! The creativity of all you swappers is seriously incredible. Hope you all had fun!!!!
Free People is in love with mixing it up… mismatched prints, soft feminine with tough boy elements, the pulled-together with the super care-free. How do you wear your Free People? I know there are some Free People girls out there with some serious style. Well we wanna see it! Read more »
We would like to introduce you to the talented photography team that has recently been working with us on both our website and catalogs. They call themselves Cracker Farm and they are super fun to work with! We asked them to tell us their five most favorite things, and this is what they had to say… Read more »
Wanted to show you a little “behind the scenes” on the photography process from our India shoot. A bunch of the photos were actually taken with a Polaroid camera. The film had this really cool black black border with punctured holes. Stay tuned for more info on the photography, as I will introduce you to our photographers!
Our latest catalog features a new addition to the Free People collection, Free People Intimates. There is a serious lack of cute underpinnings out there, so we have decided to do something about it. Offering some cozy soft basics as well as feminine flirty pieces that will look sweet and sexy peeking out from layers. Read more »
Our inspiration for our early spring collection is called Landed Gentry. The designers were looking at a lot of dandy menswear and liked mixing it with super romantic femininity. Read more »
Remember that song in girlscouts? Make new friends, but keep the old. One is silver and the…Anyway, blogging has connected us with some new friends, as well as a few we were already quite fond of. Just wanted to thank all of them for the support. Happy exploring… Read more »