Shades of Spring

Lemon… a ray of sunshine, a light at the end of winter’s tunnel, daffodils and daisies poking their heads out of the ground and the fresh scent of citrus flower… a color associated with joy, happiness, intellect, and energy.

Items Pictured: Girlie Greaser Top, Colored Denim Cutoff Shorts, Babydoll Swing Long Sleeve Top, Auburn Pyramid Bracelet, Neon Spacedye Boot Sock, Printed Long Bed Jacket, Laguna Coast Pullover, Love of Gingham Bodycon, Long Colorblock Cardigan, Scallop Edge Lace Crop Top.

Shop the February lookbook.

A photo diary from LFW

Here’s round two of Sarah from Baby is a Sinner’s photo diary from LFW. Little snapshots from around the city with cool fuel stops well needed for running around in one of the leading fashion cities.

Leon is a great place to pick up quick healthy and organic snacks – it has me craving the sweet potatoes falafel wrap!! And check out that lady’s head piece, she’s sure making an impact!

London colours and punk influenced accessories, we love these little postcard snaps from all the way across the pond and I must say my new favorite show from LFW IS Peter Jensen!

lfw

lfw

lfw

lfw

lfw

lfw

lfw

Style File: Assistant Designer – Beach

Have you ever looked at a girl and thought, “there’s someone who knows what fashion is?” This week’s Style File is one of those girls. She’s not scared of an Avant Garde print or dressing head-to-toe in monochromatic tomato red. Her styling is spot on, the way one images a top fashion editor being styled. Although she always looks relaxed and comfortable, you just know that she’s into fashion. The sweater she throws on is perfectly nubby, and oh, that insanely cool necklace she’s wearing? It’s the logo for her friends’ young fashion line that is blowing up in the UK right now. Her style is flawless with great attention to detail. Look close and you’ll see a dreamy braid hidden in her waves. This girl knows how to dress herself.

Get the red look with our Easy Days Off the Shoulder Sweater, Five Pocket Seemed Legging, and Vegan Docs

Picture 010

Picture 011

Picture 015

Picture 016

Picture 023

Picture 026

Picture 032

Picture 037

Picture 044

Try a vintage-inspired floral dress like the Floral Shirt Tail Pucker Dress

Picture 050

Picture 047

Picture 052

Picture 061

Picture 059

Load on the rings, you can never have enough!

Picture 062

Picture 063

A Photo Diary from LFW

London Fashion Week is underway and we have the beautiful blogger Sarah from Baby is a Sinner blog documenting what’s hot in the Big Smoke.

From the city to the style on the streets it’s quite apparent that London has a slightly more Rock N Roll/ Punk vibe than New York and again the colours of Neon made an appearance – a trend we all love!

has any London Fashion Show caught your eye yet?

Here’s a photo diary from LFW! More to come tomorrow!!

lfw

lfw

lfw

lfw

lfw

lfw

Shades of Spring

Last week we told you about the pastel trend we love for spring, and today we released our February lookbook, a pastel story.  This week we’ll take a closer look at some of the pretty hues we love for spring, starting with rose… the color of delicate petals, sun-kissed cheeks and grapefruit, symbolic of gentleness, grace and sweetness.

Items pictured: Emma Too Fer Dress, All Over Lace Babydoll Top, Lace Up Skinny Cord, Neon Tide Layering Necklace, Colored Denim Cutoff Shorts, Muddy Waters Sneaker, Neon Nugget Friendship Bracelet, Auburn Pyramid Bracelet, Climbing Vines Blouse, Midtown Mini Dress, Side Slit Cami.

We also love the shade peach on the face right now – check out what’s in our makeup bag.

View the February lookbook!