Here is Rosie!!
and a note from her owner…
I was actually on the hunt for an English Bulldog, but came upon Rosie and loved her immediately! I wanted a female dog I could name Rosie Ruby, and when I saw her, she looked like a Rosie Ruby to me. She is my first dog and she is a handful! But she’s very sweet and good protection since I live alone.
Name: Rosie Ruby
Nick names: Rosie Monster, Rosie Posie, The Beast, Poop face!
Breed: American Bulldog
Likes: Everyone, squeaky toys, digging up the flowers in my yard, taking over the whole bed, and a good belly rub.
Dislikes: People with there hoods up. Boxes, mannequins, and ceiling fans are scary!!
Favorite friends: Indi, Brownie, Baxter and Keegan
Rosie is a great dog! I love that monster!!
Here is Rosie!!
Last week was Mill Week. Once a year we invite all of our fabric mills to visit the office so they can get a better sense of what FP is all about, meet with the designers and production team, and take a look at what we are working on. One of our vendors brought a donut tape dispenser, and our designers kind of loved it. Our vendor said she would send one from China, but when the knits team opened the box, she had sent a whole bunch!
So the knits team had a fake donut party. They are easily amused.
A few people asked how they can buy the FP tutus from the photo I posted. We do not have them for sale, but Luren from the display team has some tips.
To make these tutus, Luren used camisoles from past FP collections and petticoats she found on the internet. But you can make your own!
It’s easy to make a tutu: just find a color range of tulle and netting at your local fabric store and a thick band of elastic. If you have a sewing machine you can sew tiers of tulle onto the elastic band in a pleat-y way, folding an inch of the tulle under itself and sewing that inch, then folding more tulle under and sewing that inch so you’re making pleat after pleat after pleat right on the elastic band.
You can make several tiers of pleated tulle on a thick elastic band. Then you can add little bands of pleated tulle onto the bottom of the layers of tulle for extra bulk. We layered bright colors under pastel colors so that when you saw the tutus from below you got a special surprise pop of color.
Then we sewed them to Free People camisoles. The effect of this can be achieved with your homemade tutu or any tutu you can find at a thrift store or a dance shop. Most dance shops carry the donut style tutu (really big and thick around the waist) and the more relaxed skirt-y tutu. You can just pin the tutu to the bottom of the camisole all around and then use a needle and thread to whip stitch them together.
Luren (see this entry to learn more about Luren)
So, no one in the home office dresses alike or wears the same outfit-ever. However, one thing we all can agree on is how much we love the We The Free line.
We noticed how popular the sweatshirts and tees were in the home office so we started to document everyone rocking their WTF.
Some thoughts from the home office:
“It feels good. It looks good….I never want to take it off!”
“If you are rushing in the morning and you don’t know what to wear..you can throw on your We The Free and you are good to go!”
“The pockets on the pullover sweatshirt rule…. I’ve never felt this way about a sweatshirt before. For reals.”
“It’s great to wear everyday. Its super comfy and I get lots of compliments when I wear it…”
Check out the full collection of We the Free
Our April catalog drops today! Here’s a little about the shoot from our creative director…
Our April book was based on a trend called “Mayan”, taking typical print/color palettes of that culture and translating them into modern silhouettes.
We’ve had great success working in Mexico in the past (January 08 book), so we decided to head back. This time, our production scout, Dominique took the team to Tulum…about an hour’s drive or so from Merida, where we’ve done most of our shooting up until this point. Tulum was gorgeous…white sand, green-blue ocean, teeming with lots of nomadic, free-spirited folks (including the guy on pg 6 and 13).
Most of our beach shots were taken there; the rest were taken on the road, driving to and from that location.
Very spontaneous shoot…and one of our favorites so far.
P.S. The headdress on the front cover was actually purchased in the Houston, TX airport. Winds forced our plane down, and the team wasn’t able to make its connecting flight to Merida…so we hung out for a long time, waiting for our luggage, and found this. Not Mayan, necessarily, but made for an awesome prop. :)
One of our soft wovens designers, Alissa, gave us some details to share on two styles she worked on.
Alissa’s Ikat Dress was inspired by an Indian purse. The designer incorporated the look of the embroidery used on the bag into the dress details. The dress was named after the designer!
The floral design on the Gauze Embroidered Waist Top was hand drawn by Alissa. The design was inspired by pictures she found in a botany book.
Meet Indiana Jones. Indie is a sweet boy who plays nicely with all of the other Free People dogs and comes to work almost every day.
Indie belongs to Erin, who is the Associate Designer for Prints and Colors. This means that Erin and Indie work on the print artwork for all Free People apparel. They also help to choose and name the colors for each item for every season. So if you love the print on your favorite Free People dress or shirt, chances are Indie and Erin had something to do with it.
Name: Indiana Jones
Nickname: Indie, Monster, Dr. Jones
Breed: Catahoula Leopard mix (seriously, it’s a real dog. If you don’t believe me, look up the state dog of Louisiana)
Likes: Running, running, and running.
Dislikes: People who step on his tail, people who take his trashcan, and mailmen (of course)
Favorite friends: He has an awful lot of friends, but I think his favorites are probably Rosie (an American Bull Dog), Keegan (a Black Lab), Dave (Manager of Free People Direct) and Mary Ellen (Senior Designer for Color and Prints.)
How did you meet Indie: We rescued him from a shelter in Philadelphia. I just wanted to pet him, because he looked so cute and I ended up taking him home :)
Anything else you want to share: Indie loves working at FP! Sometimes when we leave at night he won’t get in the car! He just keeps running back to the front doors!
Courtney and Lizzy made some beautiful marbled papers for our “trend walls.” As the designers are developing a trend, they designate a wall in the hallway where they post all kinds of inspirational images, artwork, magazine tears, trims, etc. You’ll have to wait a few months to see what comes of the trend with the marbled colors… The painting sure looks like fun though!
Here are some of the supplies and tips:
Paper was from Pearl Paint
Big white tub was from Ikea
The marbling kit was from Pearl too.
Innovative Marbling Suminagashi Dye Ink Set:
6 colors, in 12 ml. tubes and it comes with instructions!!
The girls put a little baby oil (does not come in the set) in the water too, just to make it more interesting. Wherever the oil is, the paper will remain white.
Check out the comments from an expert marbler for some more tips…