Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Last month, we opened our second New York City store, at 1319 3rd Avenue!
We have been so excited about it!
Everyone who had a part in helping open up this store did such a fantastic job- the store is incredible! Just have a look at these photos for proof! I especially am in love with the cash-register counter…
If you find yourself in NYC, please, come visit us!


ximena -Nov 22, 2008, 7:48AM
Lovely store !!!!!
B -Aug 27, 2008, 3:21PM
My beau and i frequent NYC alot even though it's a very long drive from Ottawa.. we'll .. wait I mean I'll be sure to be checking this out.. your stuff looks amazing.. can't wait to see it in person!!

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Name: Malea
How long have you worked for Free People?
2 Years
Please tell us about your job.
I am the Store Manager at store the Suburban Square store in Ardmore, PA. I love the atmosphere. I work with the most amazing group of girls and have met some of my closest friends through FP. I love styling up our customers! It’s a great feeling knowing you helped a person find that perfect outfit they are going to look and feel awesome in!!!
What do you like best about working for FP?
Kickin it with my girls in my heady little store! :)
What do you like to do when you’re not at work?
I do a lot of Yoga. Spend time with family and friends. Go out to different little restaurants around the city. When I can get a few days, I love taking road trips to go see live music and dance the night away! :)
Please tell us about some of your favorite things!
I love the small boutiques around Philly; my favorite is a small conscious clothing boutique in Queen Village called Revelations. They carry some great brands, super cute and comfy, and the people that work there are really chill. And they carry Free People!!!
I’d have to say my favorite movie is Wild Hearts Can’t Be Broken. It’s about a girl who runs away to follow her dream to be a horse diver. She overcomes all the hardships life decides to throw at her. Really it’s just a heartfelt good old-fashioned movie that I used to watch as a little girl, because I was obsessed with horses. I recently re-discovered it and it’s just as good as I remembered!!!
Oh and of course Almost Famous…gotta love it!!!
I love Colorado!!! I was born and have family out there. I love to visit, but I never seem to get out there enough. It is such a beautiful state- fresh air, mountains, trees, hiking and SNOWBOARDING!!!! I love to snowboard! The best feeling is standing on top of the Rockies, taking in a big breath of fresh mountain air, looking down at an untouched run of powder you’re about to shred…. and then shredding it!!!
I love discovering new music!!! I actually get a lot from our store mixes. Like I said above, I love going to live shows. I have met so many amazing people going to see music throughout the years, and I love to go to visit them whenever a favorite band is playing in their area!
My favorites to see live are The Disco Biscuits, Brothers Past, Lotus, Sound Tribe, The New Deal… really anyone who can make me dance.
I love everything though, from Madonna, Erykah Badu, Zap Mamma, The Blow, Brazilian Girls, Feist, Laurnen Hill… To old school rap like A Tribe Called Quest, Fugees, Outcast, Gangstarr, Bone, TuPac, Biggie, Jay-Z, Snoop. Classic hippie stuff like The Grateful Dead, Jimi Hendrix, The Beatles, Led Zepplin, Pink Floyd, the Doors (I have the same birthday as Jim Morrison!) I’m really into down tempo electronic stuff like Kruder and Dorfmeister, Theviory Corporation, Shpongle, The Bays, Air, Bonobo, Explosions In The Sky. Also some Indie bands, Postal Service, Hot Chip, LCD Soundsystem, Of Montreal, Architecture in Helsinki. Of course reggae, Bob Marley, Peter Tosh, Easy Star Allstars, Matisyahu, Dub Specialist, Israel Vibrations… I could go on and on but you get the idea… I’m obsessed with music!!!
What did you want to be when you were a kid?
I just wanted to be able to ride horses all day, every day. Now it’s evolved into riding horses and doing yoga!!!
What inspires you?
More like who…My dad!!! He is the most caring, funny, intelligent, supportive, kind hearted, hard working, understanding, genuine, and just AMAZING guy ever… he inspires, motivates and supports me! I just hope one day I can be as much to someone as he is to me.
Is there a current trend you wish would go away?
What isn’t right for one person may be perfect for someone else! If you love it rock it!!! Who cares what anyone else thinks! :)
Is there a current trend you wish would stay forever?
Tie-dye will never die!!!
What superpower would you most like to have?
Funny you should ask, because we were just discussing who everyone in our store would be if we were to be super heroes. Then my MIT Jamie drew me a little character… check it out!!!

What do you like best about where you live?
I just moved into an amazing little apartment in an up-and-coming area in Philadelphia- Fishtown. I love coming home at the end of a night, sitting on my couch, looking out the window at the skyline or up at the stars through my skylight, listening to some chill music, eating dove chocolate caramels… just taking a little time to myself. :)
What are some of your favorite places to hang out?
The farmer’s market is my favorite place to go on my break. It’s right up the block from the store and you can get anything from fresh produce to pastries to Chinese and sushi, coffee, candy, these little hotdogs wrapped in pretzels, a.k.a. smokey cheesers… a store favorite (among the non-vegetarians) along with the chocolate covered strawberries. (vegetarian friendly) :)
Have you any favorite places to travel?
I studied at the London College of Fashion for a semester back in school and loved it! I traveled to Paris, Ireland, Rome, and Amsterdam. It was amazing. If could travel anywhere though, I would have to say the moon… I would love to see the world from up there. It would certainly put into perspective how insignificant we are in the whole grand scheme of things. Just thinking about it makes me appreciate how beautiful life is and how lucky we are… also floating around weightless would be saweeeeet!!!!
We heard that you really love Yoga! Tell us more!
What type of yoga do you practice?
I do Bikram Yoga. It’s a type of Hatha Yoga, a series of 26 postures including 2 breathing exercises, over the span of 90 minutes, in a room heated from 90-105 degrees. It’s amazing, unlike any other type of exercise. You leave feeling more energetic, confident, positive, motivated and with more strength to deal with anything your day decides to throw at you.
Where do you practice?
I practice at Bikram’s Yoga College of India, located at 1520 Sansom St in Center City Philadelphia. It’s an amazing studio with caring, dedicated, motivating instructors and students!!! If you can, check it out! It’s only $20 for your first week and you can go as many times as you want!!!
What is your favorite yoga position?
It’s so hard to pick a favorite- I love them all for different reasons. If I had to choose one I would say Dandayamana-Dhanurasana, or Standing Bow Pulling Pose. It’s a lot of fun once you get your balance and start kicking your foot higher then you ever imagined you could. It’s extremely challenging to keep your balance while focusing on staying in alignment, deepening into the posture and holding it for a minute. It’s really an inner struggle with your mind, telling yourself you can do it and not getting too frustrated when you fall out. In this practice you constantly want to push your edge- it helps develop concentration, patience, and determination while firming the abs, upper thighs, upper arms, hips and buttocks. It also increases the size and elasticity of the rib cage and lungs and improves the flexibility and strength of the lower spine and most of the body’s muscles.
Another favorite is The Toe Stand. I won’t go into as much detail, but basically I like the mental challenge of the balancing series. It has taught me to accept where I am in my practice and in life. Some days you can balance all day long others hardly for a second. Accepting that, letting it go and giving it another shot tomorrow is when you’re really doing yoga/living.
What position kicks your butt?
OMG! Tuladandasana or Balancing Stick has been kicking my butt lately. It may not look like much but to do it right is ridiculously difficult. There are so many things to be concentrating on all at once. Standing on one leg while trying to get the stretch where you know you should be. Look forward, chin up, hip down, point your toe, heel out, reach your arms, and squeeze your palms. It seems once you get one aspect you loose another so this is definitely my personal posture of perseverance, for now. It strengthens the heart muscles and gets your heart rate going!!!
Trikanasana, triangle pose, is what’s up in the butt-kicking poses!!! Straight from Bikram’s Beginning Yoga Class book “the only posture in the world that improves every muscle, joint, tendon, and internal organ in the body. At the same time, it revitalizes nerves, veins, and tissues. It helps cure lumbago and rheumatism of the lower spine by flexing and strengthening the last five vertebrae, and it improves crooked spines. This is the most important pose to increase the strength and flexibility of the hip joint and of the muscles of the side of the torso. It also firms upper thighs and hips, slims the waistline, and improves the deltoids, trapezius, scapula, and latissimus muscles.” Basically, it’s awesome!!!
What are the benefits of your yoga practice?
The benefits of Bikram’s Yoga are tremendous!!! Each and every pose is scientifically thought out and strategically placed within the series to improve your entire body inside and out, fingertips to toes, bones to skin, mentally, physically, emotionally and spiritually. Get a copy of Bikram’s Beginning Yoga Class by Bikram Choudhury for a guide through every pose, all their specific benefits and personal stories from Bikram and his students if you want the complete rundown.
Have you any advice for someone who is interested in yoga but has never tried it before?
My only advice is to do it!!! As one of my favorite instructors puts it, “We have a great deal going on right now. If you practice 5-6 days a week it will change your life!”
Oh, and remember to breathe! :)
Well that’s it. I hope you enjoyed my profile. Let me know if you have any music suggestions, snowboarding spots, decent restaurants, shops, or anything at all you think I might enjoy now that you know me a little. It’s been real!

Malea -Nov 05, 2008, 12:40PM
Thanks for all the comments and suggestions!!! Amy I miss you!!! Julie were kickin it as I type:) Rebecca when r we gettin down next? Kristina, I love dr. dog and thanks for the resaurant suggestions Mantra sounds interesting I think I'll go there for my b-day!!! Katie we need to get a drexel reunion going on, I miss you!!! Hugs :)
Kristina -Aug 14, 2008, 7:48PM
Hey Malea! I love shopping at the Suburban Square Free People and I thought that I would offer a few suggestions for you since I enjoyed reading your post. I think you might like the band Dr. Dog, which is an up and coming Philly band with a great 60's sound. (Perhaps you've already heard of them.) Some of my favorite restaurants downtown are Dock Street Tavern (West Philadelphia Pizza,) Shouk Lounge (Middle Eastern,) Tinto (Spanish Tapas,) Mantra (Indian Asian Fusion,) Rouge (Expensive French,) and if you like farmer's markets, definitely try Reading Terminal Market! Enjoy the rest of the summer! -Kristina

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Last night I attended the opening for the collaborative art project of Carrie and Doub!
Carrie happens to be our Assistant Art Director, and Doub, our Art Director, Assistant Design Director, and also my sister! :)
Together they created a gigantic eagle sculpture, made mostly of wood, cardboard, paper-mache. It is incredible!

The eagle will be on display here at the Philadelphia Navy Yard in building 543 for the next six weeks, and I encourage you to come check it out and write your thoughts on the wall beside it!
As you might imagine, it takes a lot of work to get a bird this big suspended in the air! Below is a little video clip showing the work behind getting the bird made, moved, and hung from the ceiling! Underneath that, more pictures!

After the eagle was finally lifted up where it needed to be, they were so glad they thought they’d give him a little kiss! :)
A picture of the artists at the opening, shown here with our buddy Bob!
People enjoyed themselves at the opening…
A little “thank you” from the artists, written on the wall!
If you are in the area at all over the next six weeks, come on down to the Philadelphia Navy Yard (at the south end of Broad Street) and check out this eagle! It’s so incredible!

Sandy -Aug 08, 2008, 8:23AM
Thanks Pruitt for posting the pictures and the posting. I was waiting to see the pictures. The show is amazing. Good job to Doub and Carrie and all the "helpers"!!
Beth -Aug 07, 2008, 8:25PM
I like all the bandannas!!

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Check out the video for our newest catalog, which drops today!
This catalog features the trend Proper Nomad, which mixes classic menswear and tailoring with more ethnic influences. The catalog also focuses on showcasing the many faces of the Free People girl! Enjoy!

mamie -Aug 06, 2008, 2:36PM
I just got the new catalogue today and it is amazing! I think fall-esque clothes are my favorite. I love the lay-out , especially the front half where it's just gorgeous outfits and writing. Cool stuff! I like the video and I'm so glad ya'll listen to Beirut! Of course groovy clothes would come from groovy people...
Toshi -Aug 05, 2008, 4:51PM
Can't wait to see the new catalog!!! Lovely faces in the video!!

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For our newest catalog, which will be dropping this week(!) we thought it would be cool to have various volunteers around the office hand-write the catalog copy! Here is a little video showing everyone working on writing the catalog! We are so proud of this catalog and we’re sure you will all just love it! Tune in a little later this week for our catalog video!

adesignaffair -Aug 13, 2008, 11:23AM
The answer to my comment above--I love this clip about who wrote the copy in the new catalog. Your blog is great. I love the sneak peeks.
Alexandra -Aug 10, 2008, 12:40PM
You guys did a great job on the catalog as usual. Though I love the scenery in others, this one had truly inspiring outfits and it's refreshing to see something a little different once in a while. oh btw, the dog on page 6 is adorable. made me smile.

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He’s one of these as a pup!
Meet Barley! He belongs to Dave. Dave runs our web site.
Name: Barley
Nickname: Bud, Buddy, Buddy Boy, Barls, Barls Gnarkley
Breed: Yellow Lab
Dislikes: christmas bells, doorbells (any bells actually), walks in the rain, being yanked away from free food on the sidewalk, the slow drive out to the park (too slow!), any talk of being neutered.
Favorite friends: Sadie (his sister three blocks away in downtown Philly), Maverick (a buddy from the dog park), and any FP office dogs, especially Indie! Also his new cousin Nook, a white retriever puppy (Nook is short for Nanook, which is Inuit for polar bear…he’s Canadian). Also his cousins black lab Banyon and Maple.
He’s also best friends with his sister Adelaide, a six month old human of the feminine variety. Addie’s instinctual response to Barley anytime he gets near is to close her eyes and pull her head back in defense against a big sloppy kiss.
How did you meet: Barley and his Dad met at the breeder’s house, north of Trenton in New Jersey. There were 3 available males in his litter, and he was chosen because he was the biggest and had the most dark yellow in his coat. Barley and his Mom met at the airport later that same day, she was flying home from vacation and was SO surprised to find a scared little puppy waiting for her at the international terminal at PHL.
Anything else you want to share: Barley’s sole purpose in life is to eat. Thankfully, he has never been put in this position, but if he were ever to find himself confronted by an unlimited supply of food, we’re confident he would eat until he could no longer stand up. His most terrifying moment came when his parents thought he swallowed a baby shoe. Turns out he didn’t, but we didn’t realize it until the surgeon didn’t find anything inside. He healed well and was swimming 3 days later, against doctor’s orders. He’s doesn’t care much for authority figures, except his parents when he knows he shouldn’t chew on the rug.
He’s an avid swimmer and has perfected the running leap into swimming pools.

ariella -Aug 14, 2008, 8:11PM
hoverdog says haaai!!!
Claire -Aug 12, 2008, 3:34AM
So adorable, he looks like such a sweetie!!! That last picture is really fantastic!

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One of our stylists, Mackenzie, took some stunning pictures while she was on the last couple of catalog shoots! Here’s a little note from her:
“We went to Virginia for the last two catalog shoots… and it’s ABSOLUTELY BEAUTIFUL THERE!!!
Here is some proof!!!
We loved it!!!”

These pictures make me really excited to see the catalogs that were shot in Virginia! How beautiful!

pruittfpgirl -Aug 05, 2008, 11:06AM
Both the shoot and the bridge were near Goshen Pass, Virginia. yes, Va is beautiful!!
-Aug 04, 2008, 9:05PM
where in virginia was the catalogs shot?

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boot ruination!

Check out this video from the latest B15 Threads, in which we ‘break in’ our boots to make them look cooler for the catalog!

If you end up trying this method yourself, be sure to check on your boots after each time you run over them and see how much they’ve been distressed- you don’t want to beat them beyond repair! Depending how much you want your boots wrecked up, you can also bang them off a sidewalk or in rocks!

annie -Jul 30, 2008, 11:37PM
i just love this!!! thanks for sharing :)

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beauty of jam?

Yes, jam. Coolhunting made this video with June Taylor, a preserve maker in Berkley, CA. First of all, I love that they profiled her and put her in the mix with all the hip, hot artists and designers they are usually feature. Second, the process and her enthusiasm is fascinating. I love to see anyone that loves their work and puts as much effort, thought and design into what they are doing as any great artist would.
mmmm jam.

Please check out June Taylor’s website. There is a Michel Gondry-style video she made about her jams.

Our latest employee profile features one of our favorite models, Jenny! Frequently Jenny is seen gracing the pages of our catalogs, as well as modeling many, many items on our website! She is a total delight, and so charming! Below, find Jenny’s video interview, complete with a quick introduction by Lindsay, one of our photographers, who tells us why she loves working with Jenny!

Vanessa -Jul 27, 2008, 11:19PM
Jenny is my favorite Free People model, I think her look is so natural and beautiful, definitely fitting for the company. She brings such a grace and elegance to the photos. I am so inspired by the fp catalogs that I actually attempted to sort of re-create my own version as a college project last year (the URL posted). I would love to create another one and learned a lot from the creation of the first 'mock magazine.' I love the Free People company and dream of one day working behind the scenes! :)

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Hey Free People girls!
Show us your style! How do you wear your Free People? Head to toe? Flashes of flair?
We noticed that people would often upload pictures of themselves wearing
their Free People to our Facebook account, and we loved it! That got us thinking… and curious to see more!
Send us your pictures of you and your friends in your Free People
clothing, and we’ll put them all on our Flickr account!
Email your name, age, and current town with your pictures to, and we will upload them!
If you can, tell us which FP items you are wearing too!
Eventually, we’ll pick out some of our favorite styles and feature them on
the blog!
To get started, we put up a few pictures of our own employees rocking their
Free People here at the home office! You can check out our Flickr folder for
this event here!

Megan -Aug 03, 2008, 7:03PM
Oh my.. I am so glad I just found this. I saw it on UO but Free People is majority of what I wear! Glad I can flaunt it now. ;)
ParamusFPgirls -Jul 23, 2008, 7:34PM
Nice to see Meg and Sheila on the blog!!! Great picture!!! We love you!

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Check out one of our newer items, the Lacey Bandeau Cami!
This cami, aside from featuring a lacey bodice, has an awesome acid washed bottom!

We asked our Assistant Design Director, Doub, to tell us a bit about acid washing! Here’s what she had to tell us: “We love acid wash! As we all know, acid wash was a big deal on jeans and heavy metal tees in the 80’s. Those of us who actually did experience this time period maybe either don’t remember it or would rather not admit to owning something acid washed! Haha! We love to bring this 80’s acid wash back but on something unexpected like a sweet cami. Often if there is anything too sweet or too pretty we like to acid wash it, to bring it down a notch and roughen it up around the edges. It also makes our thermals and lightweight jerseys so so soft and antique-looking.”
We also tracked down the designer responsible for this cute cami, Dana! She tells us: “The acid wash is done as a spray over the finished garment, to get a variety of results on the different fabrics and trims. We love the acid wash! We like using it because it adds a rougher boy edge to the more girly feminine styles, and also because it adds a lot to the fabric and the overall look of the style. We’ll be using it again in upcoming seasons, on different kinds of fabric to get different effects!”
We adore this technique, and this cami! Keep an eye out for more acid wash styles coming this fall!

Affiliate Programs -Dec 17, 2009, 11:19AM
Such a good site. I am bookmarking this page.
saeed -Nov 21, 2009, 4:04PM

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