february catalog location #1: zuma beach

as i told you last week, dan martensen was the photographer for our new february catalog.  the photos were shot in california in two outdoor locations and in a studio.  the first location was zuma beach, a large and popular beach in malibu, california that is known for its good surf.  our producer took these pics while our team was shooting – i wish i was there now!

zuma beach

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you can read more about the inspiration behind the catalog here –  and stay tuned for more photos!

fantasy luv spectacular

there’s a cool event taking place tonight at space 15 twenty in LA, the location of one of our newest free people stores.  they’re having a special “valentine’s fantasy luv spectacular” with a pop-up shop and a performance by sister act pearl harbor. really mellowed out, warm and fuzzy pop – perfect music as you browse for last minute gifts for your sweetie…

images.

rest in peace.

My heart sank this morning when i logged on to The Guardian to check on the local news back home in England.
Alexander McQueen had Passed away, I couldn’t help but grieve.

He has been a maverick to the English Fashion Scene and an Iconic one at that. With a label such as “The Bad Boy” which came from his invention of the ‘Bumster’ in the 90’s. This Designer was out there to make a statement and that he managed to do every season.

Everyone warmed to him and his cheeky, daring attitude to Fashion.

I admired him for years and he was often an Inspiration to me when i was studying Fashion/Textile Design.

His Spring/Summer 2010 collection blew me away- It was Fashion/Art at its best!

I will miss you Mr McQueen!!!

post by fp jemma.