Behind the Scenes: The 1950s

For the 1950s portion of our holiday catalog “Through the Decades,” our team shot in-studio in NYC with photographer Alexei Hay, and model Elsa Hosk was the picture-perfect pin-up :) Here’s a peek behind the scenes!

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

1950s

Photos by Thomas Northcut.

Shop the Holiday Catalog.

Vintage Loves Objects: The Wurlitzer

For our Holiday catalog, “Through the Decades,” our Vintage buyer rounded up some incredible objects to represent the different decades explored in the book.  And when it comes to the 1950s, it would be difficult to find something more iconic than the Wurlitzer Jukebox. Read More

Free People Through the Decades: The 1950s

It was a cheerful time – the war was over, the bad guys were gone, and America truly was the world’s last best hope. Corn on the cob and apple pie. Drive-in movies and long summer nights. High school heroes and soda-fountain romance. And that exciting, exciting new music, coming up north from somewhere down south.

When I think of the 50s I think of a period of change.  I imagine a world of color emerging from black and white… young people opening up their eyes to new music, new fashion and new ideas that their parents would have shunned.  Icons like Marylin Monroe and Audrey Hepburn taught girls to embrace their individuality and personal style and bad boys like Marlon Brando and James Dean replaced the clean-cut ideal. It was a time of awakening and transition from the rigid 40s to the free-spirited 60s.

Pictured, clockwise from top left:
Drive-in Movie Theaters were a popular hangout in the 50s
A 1950s Ford Thunderbird
Marilyn Monroe
Audrey Hepburn

1950s juke box – have you seen our Vintage Loves Wurlitzer?!
Elvis Presley helped popularize the new blues-infused rock ‘n’ roll of the 50s
A 1950s scene
Elsa Hosk in our Holiday Catalog
Marlon Brando
James Dean

Shop the Holiday Catalog.

November Catalog Video: Free People Through the Decades

Here is the beautiful video to accompany our holiday catalog, “Through the Decades.” It’s so fun to watch the models breathe life into each magical era!

The 1920s
Models: Elsa Hosk, Zuzanna Bijoch, Julia Bijoch
Music: Frehel, “La Vraie de Vraie”

The 1950s
Model: Elsa Hosk
Music: Charlie Feathers, “That Certain Female”

The 1970s
Models: Elsa Hosk, Marianna Santana
Music: LA Vampires vs Zola Jesus, “In the Desert”

Modern Day
Models: Elsa Hosk, Tallulah Morton, Chrishell Stubbs
Music: Deerhoof, “The Merry Barracks”

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

1920s

1920s

1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

1950s

1950s

1950s

The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

1970s

1970s

1970s

1970s

The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

2000s

2000s

2000s

1920s

The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?