FP X Russh Magazine & an Interview with Photographer Pierre Toussaint

Free People and Russh magazine pair up for an exclusive fashion spread shot by Pierre Toussaint.  Read More

The History of ’70s Boudoir

Boudoir first existed as a beautiful movement — a time in history — when women began to celebrate and document their femininity and sensuality through private photographs. Here is a peek into the history of 1970s boudoir, the inspiration for our latest Intimately E-book.
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Catalog Behind the Scenes: Morocco, the 1970s

Here’s the second batch of behind the scenes photos from the 1970s portion of our holiday catalog shoot in Morocco… from a scorching desert landscape to a serene oasis.

Fire-starters.

1970s

Love Elsa’s look in this shot: fp one sequin short, back to cali tunic, tangier maxi poncho, headpiece and lots of layered necklaces. Burning Man, anyone?!?

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This looks so peaceful.

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1970s

The Gola Retro Sneakers are my fave.

1970s

Beautiful accessories.

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Beautiful. Photos by Thomas Northcut.

Shop the November Catalog.

Free People Through the Decades: The 1970s

The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.

Pictured, clockwise from top left:
Led Zeppelin, one of the biggest bands of the 1970s
Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon
Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54
Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere
Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.

Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

1920s

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1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

1950s

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The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

1970s

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The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

2000s

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2000s

1920s

The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?