Gentle green river, be kind… from behind the woods you’ll soon be seen… Read More
Through the last few months, I’ve enabled my mind to turn just about any weather on its head and dance on top of it… laughing. Read More
The summer solstice always conjures such rich, colorful and spiritual imagery in my mind… Read More
This one’s for all you Mom’s out there… our first and most lasting inspiration. Happy Mother’s Day! Read More
While down in Austin for our July Catalog shoot we had the opportunity to visit the beautiful bohemian home of photographer Alexandra Valenti. Her home is amazing and full of positive energy – you can tell a very creative and spiritual person lives there. Read More
When we were in Austin in April shooting our July Catalog, we were fortunate to be there during the month when an exhibit by artist Luke Jerram was installed throughout the city. The live art installation is called “Play Me, I’m Yours,” and consists of several pianos that are placed throughout a given city, in public locations, for people to draw on, paint on, and most importantly, play music on.
This idea is so brilliant… not only do the brightly colored, somewhat oddly placed pianos attract a lot of attention, they invite you to be a part of the exhibit by playing music – and there is a website where you can upload photos and videos you take with the piano.
The exhibit started in 2008 and has been spreading joy and music all over the world ever since. Here are some photos from Austin (each city has its own website with a map displaying the location of each piano):
Recognize this red one from our July Catalog? It’s in a BMX park!
I love this photo of our creative director taken by Alexandra Valenti:
For more info on the installation check out the website.
The first day of shooting in Austin was a blast – we shot at the Mohawk Room with the Happen-Ins, and models Ashley Smith, Anastasia Khodkina and Jessica Mau took turns pretending to be in the band. Ashley was a natural on the guitar and Anastasia blew us away with her rockstar energy! With Alexandra Valenti making magic behind the lens, it was a day of live music and fun in the company of friends.
view the july catalog.
it started when our creative director discovered the sisters of the black moon and began printing their lookbook photos from various tumblrs and blogs like cosmic dust and sun in scorpio, and hanging them for inspiration. she didn’t realize the photography was current- their decayed, weathered look led her to believe they were vintage 70s shots. then one day last year she received an email from the photographer, alexandra valenti, and was shocked to find that she was a living person from this time period! alexandra found us since we were working with her friend leslie crow from heyoka leather, who she also shoots with. immediately we knew we had to work with this photographer – and the rest is history!
read on for an interview with the beautiful soul alexandra valenti and see some of the amazing outtakes from our july catalog shoot.
When and why did you first get into photography?
I started pretty young and always loved it. After I finished college, I moved to NYC and assisted fashion photographer, Sante D’orazio. I didn’t know anything about the fashion world and not that much about the technical side of photography, at least not at that professional level – I was the WORST assistant ever. He’d probably tell you that too. But he and I became very dear friends and I paid attention and learned so much. I thought I’d end up making movies, so I moved to LA and wrote scripts, but I didn’t like how long it took to make something (which is, it took FOREVER). And that frustrated me beyond belief. So I moved to Austin and I went back to photography, and started to develop a style and a voice in images in a quiet way, on my own time. I’m a very, very late bloomer.
We all love your work with the Sisters of the Black Moon. How did you guys meet?
I think we met at Alecia’s birthday party at a place called Shangrila in Austin. I knew who they were, and I had major girl crushes on them! We started hanging out and soon after I asked them if I could take pictures of them at a swimming hole nearby.
Do you have a favorite moment from the Free People catalog shoot?
It was all so great! I couldn’t have asked for a better experience and I”m so insanely grateful for it. I feel like I made new friends, it wasn’t just a job, you know? That’s a pretty special experience to have – I didn’t want the shoot to end. Doub is my hero. What a beautiful, generous, loving woman… all of my friends fell in love with her. I kinda wanna put her in my pocket and take her with me everywhere. And I just loved all the models – Ashley Smith was a dream, I’d shoot her everyday of the week if I could! I guess, one of the best moments, though, was when the band was playing as I was shooting. All my friends were there, it felt so comfortable, it was a love fest from the get go! That and the last night when we went to eat at the Mexican restaurant, and we shut it down. They were sweeping up around us :)
If you had a time machine, where would you go?
The future to see if everything I dream about comes true.
Or back when I was struggling to tell myself it’s all gonna be just fine. Ha!
Where do you draw inspiration for your work?
Old paperback book covers from the 60’s and 70’s.
Who are some of your personal favorite photographers/artists?
Oh man, there are so many. Maybe the anonymous photographers from the turn of the century or family snap shots that were shot with Polaroids in the 60’s and 70’s. As for fine artists, I’d say self-taught, outsider artists – people who make art, houses and furniture out of scrap material.
What music are you listening to right now?
Two things: My Willie Nelson Pandora station.
And my rooster crowing in the garden. He’s a mean punk ass SOB.
But his crow kills me, so funny. Except at 4:30 in the morning. That’s when I wanna ring his neck.
Autobiography of a Yogi and the Bhagavad Gita, the Eswaren translation.
Both changed me immeasurably.
What do you love most about living in Austin?
You don’t have to drive very far to get anywhere… the swimming holes (when there’s not a drought!)…and the people, my friends. There’s a real sense of community here. I’ve never felt that way about any other city I’ve lived in.
Tell me something most people don’t know about you.
Hmm, I don’t know, I’m kind of honest to a fault. I feel like as I get older I realize I’m like everyone else… same fears, a dreamer… I’m no better, no different than anyone else. I wear my heart on my sleeve most the time and pretty wide open about my feelings… man, sounds so boring. I should have more secrets. I’ll work on that.
view the july catalog shot by alexandra valenti in its entirety, right here.
the catalog was shot by alexandra valenti featuring models ashley smith, anastasia khodkina and jessica mau along with austin band the happen-ins, and the video was shot by our videographer and edited by swell. song is “be yer fool” by the happen-ins, which you can download here!
i have been eagerly awaiting this book since april when we went to austin to shoot it! it drops tuesday, but here are some behind the scenes photos i took during the shoot to hold you over :)
the july book was shot in austin, texas, by alexandra valenti and features models ashley smith, anastasia khodkina, jessica mau and our fave rockers, the happen-ins :) look for the entire catalog online and in the mail on tuesday!