Free People Through the Decades: The 1970s

The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.

Pictured, clockwise from top left:
Led Zeppelin, one of the biggest bands of the 1970s
Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon
Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54
Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere
Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.

Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.

almost famous

one of our newest items is this fuzzy faux fur jacket that we’ve dubbed the almost famous fur jacket. inevitably, images and snippets of the movie of that name come to mind.  there was a period of time when i was in college when i would watch this movie with my roommate to the point where we had it memorized and wanted to get a pet turtle and name it russell. i always felt like i was really meant to be a band-aid, traveling the states in a tour bus with a grungy long-haired band… living for music, love and nothing else.

here are some images, some from the movie and some from elsewhere, that make this feeling come rushing back.

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“i always tell the girls, never take it seriously, if you never take it seriously, you never get hurt, you never get hurt, you always have fun, and if you get lonely, just go to the record store and visit your friends.”

– penny lane

here’s a clip of one of my favorite parts of the movie:

click on images for sources.