Trend: Americana “Born to Run”

Our latest look book “Born to Run” celebrates America, emphasizing a trend that is so innate in this country it’s hard not to love it. Born to Run is all about washed denim, cutoffs, denim shirting and flares that have all been reinvented to fit in perfectly with this trend. The colours red, white and blue are strong and, yes, converses are in the mix!

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thursday poll – edition 99

right now we’re really loving patchwork prints– colorful, nostalgic and perfect for a sweet summer picnic. which patchwork print is your favorite?

the embroidered floral border dress:

the long sleeve printed dropwaist boho tunic:

the paisley floral skirt:

the paisley garden printed tank:

or the patchwork paisley necklace dress:

the winner of our stripes poll was the we the free lace & stripe short sleeve top, with 44% of the vote!

americana pop-up at space 15 twenty

how timely…if you’re in the area, stop by space 15 twenty in los angeles and check out their americana pop-up that runs through the 4th of july! in addition to shopping americana themed goods like the ones pictured below, you can check out one-of-a-kind customized denim jackets on display from the levi’s archives (above).


for the documerica project, the EPA hired freelance photographers to take pictures of subjects relating to environmental problems, EPA activities, and everyday life in america in the 1970s.  the resulting photographs are fascinating to look through, and many of them are quite beautiful.  i love the old, grainy quality of the photos…they make me long for a simpler time.  here are some of my favorites…











view all of the photos here.


i’ve never really been one for clothing with the american flag on it…but i would totally love to do this with my shorts and if they came out looking half as good as valerie’s from bleach black i would rock them all the time!

what you need:

a pair of denim shorts

paint pens- she recommends two white and two red

x-acto knife, pencil and ruler

one piece of hard posterboard for stencil (she used the hangtag from the shorts)


and here are her instructions:

begin by practicing with your white paint pen, on the inside of your shorts, so you can get used to how the pen works.  once you are ready, prepare your stencil for your shorts.  my star is 1.25″ at the widest point.  cut out star with x-acto knife, and place on shorts.  use stencil to draw the outline of your shorts.  remove stencil, and fill in star with paint pen.  place next star approx 2″ away from next star.  if you end at a seam, draw a small part of the next star, to continue the pattern repeat.  once you are ready with your stripes, begin on the far left seam, using the seam as a ruler.  my red stripes are 1/2″ wide, and approx 3/4″ apart.  continue stripes up to waistband, and on coin pocket, but not on waistband.

sweet! you’re set for the 4th of july, too.


two sisters, one car and a camera

a couple of weeks ago, a reader named kayla contacted us to let us know that we inspired her and her sister to take a cross country road trip that they documented on her tumblr.  her photos were so amazing i couldn’t wait to share- and they also fit perfectly with our current americana theme.

their photos give you a wonderful taste of what it’s like to drive across the united states – from deserts and teepees to skyscrapers and subway cars.  looking at their pictures is making me nostalgic for my own road trip. i want to do it again.











the photos were taken with a fujifilm instax instant camera, in case you were wondering :)

check out her tumblr here, and see more of her beautiful photos here.

thank you for sharing kayla!