To run alongside our Americana trend, I caught up with one of our designers to find out what exactly Americana means to her. I always love the work process of our designers; seeing their hand-drawn sketches, then the product and then finally it coming to life in a beautifully styled catalog or lookbook.
Office Style this week has a lot of couples who complimented each other… subconsciously that is. There was also a lot of denim being worn, which matches perfectly with our trend of the week: Americana “Born to Run.” We love denim being worn with white and this was exactly how it was being worn this week.
Our latest look book “Born to Run” celebrates America, emphasizing a trend that is so innate in this country it’s hard not to love it. Born to Run is all about washed denim, cutoffs, denim shirting and flares that have all been reinvented to fit in perfectly with this trend. The colours red, white and blue are strong and, yes, converses are in the mix!
Neil Young and Crazy Horse released their first album since 2003 last week, a collection of old American folk and protest songs titled Americana. Read More
There are few artists as beloved and as synonymous with the concept of Americana as Bruce Springsteen. I would bet that you could ask almost anyone, and they could tell you a memory that involves a Bruce Springsteen song. Read More
right now we’re really loving patchwork prints– colorful, nostalgic and perfect for a sweet summer picnic. which patchwork print is your favorite?
the paisley floral skirt:
or the patchwork paisley necklace dress:
the winner of our stripes poll was the we the free lace & stripe short sleeve top, with 44% of the vote!
how timely…if you’re in the area, stop by space 15 twenty in los angeles and check out their americana pop-up that runs through the 4th of july! in addition to shopping americana themed goods like the ones pictured below, you can check out one-of-a-kind customized denim jackets on display from the levi’s archives (above).
for the documerica project, the EPA hired freelance photographers to take pictures of subjects relating to environmental problems, EPA activities, and everyday life in america in the 1970s. the resulting photographs are fascinating to look through, and many of them are quite beautiful. i love the old, grainy quality of the photos…they make me long for a simpler time. here are some of my favorites…
view all of the photos here.
i’ve never really been one for clothing with the american flag on it…but i would totally love to do this with my shorts and if they came out looking half as good as valerie’s from bleach black i would rock them all the time!
what you need:
a pair of denim shorts
paint pens- she recommends two white and two red
x-acto knife, pencil and ruler
one piece of hard posterboard for stencil (she used the hangtag from the shorts)
and here are her instructions:
begin by practicing with your white paint pen, on the inside of your shorts, so you can get used to how the pen works. once you are ready, prepare your stencil for your shorts. my star is 1.25″ at the widest point. cut out star with x-acto knife, and place on shorts. use stencil to draw the outline of your shorts. remove stencil, and fill in star with paint pen. place next star approx 2″ away from next star. if you end at a seam, draw a small part of the next star, to continue the pattern repeat. once you are ready with your stripes, begin on the far left seam, using the seam as a ruler. my red stripes are 1/2″ wide, and approx 3/4″ apart. continue stripes up to waistband, and on coin pocket, but not on waistband.
sweet! you’re set for the 4th of july, too.
a couple of weeks ago, a reader named kayla contacted us to let us know that we inspired her and her sister to take a cross country road trip that they documented on her tumblr. her photos were so amazing i couldn’t wait to share- and they also fit perfectly with our current americana theme.
their photos give you a wonderful taste of what it’s like to drive across the united states – from deserts and teepees to skyscrapers and subway cars. looking at their pictures is making me nostalgic for my own road trip. i want to do it again.
the photos were taken with a fujifilm instax instant camera, in case you were wondering :)
thank you for sharing kayla!