last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova. being able to watch a world class model in action was such an awesome experience. sasha blew me away- (…) Read more »
Tagged: april catalog - 2/2 - Free People Blog
birkenstocks are back!
Apr 07, 2011and i couldn’t be happier. i have been waiting, patiently, ever since our meeting back in january about the april catalog product when i saw them all lined up in a rainbow of colors. birkenstocks definitely carry a strong sense of nostalgia with them… it is hard to look at them and not be reminded (…) Read more »
thursday poll: edition 129
Apr 07, 2011our april catalog has dropped and in it are some amaaaaazing maxi dresses – i love how they’re all so different! which of these dresses would you wear? the tracks of my tiers maxi: the hinted florals maxi: the vibrations kaftan: the crochet variety dress: the we the free feathered maxi: or the roaring era (…) Read more »
april catalog diary: day one hair and makeup
Apr 07, 2011the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two. keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the (…) Read more »
april survival guide from our art director
Apr 05, 2011for this month’s survival guide i went to our art director, who is in charge of our web studio team and stylists. i love her style – it’s classic and very parisian, and she always look so well put together. here’s a look at what she’s loving right now! 1. i love the monarch wings (…) Read more »
april catalog diary: day one
Apr 04, 2011on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model (…) Read more »
april catalog video!
Mar 31, 2011today i can finally share a preview of our april catalog! here is the video, shot by guy aroch at milk studios in nyc, featuring sasha pivovarova. music is by casey burge. enjoy! (…) Read more »
castles made of sand…
Apr 16, 2010about a three hour drive through the desert to the west of marrakech will bring you to the seaside town of essaouira in morocco. from the pictures you can feel the laid back vibe of a quaint fishing town, but essaouira also has an artistic culture that is very much alive- its medina houses several (…) Read more »
shooting the morocco catalog
Apr 15, 2010the morocco catalog was shot by photographer dan martensen – he also shot our february catalog – we love him. the team also worked with morocco-based producer fred fantun, who has worked on numerous fashion editorials, and his familiarity with the area saved our team on multiple occasions. one obstacle? the lack of cars- our (…) Read more »
inspiration from marrakech
Apr 12, 2010photos taken by our producer in marrakech… let them take you on a journey through a world of lights, color, activity and inspiration as far as the eye can see. (…) Read more »

