a bag for coachella

who’s going to coachella this weekend?! unfortunately we aren’t going this year but that doesn’t mean we can’t get in the mindset… here’s a look at what i would bring if i were heading to coachella…

i drew most of my inspiration from the two outfits pictured above.  the outfit at far right is PERFECT- our little plaid cropped bralettes can be worn on their own, over a tank, or under some cute overalls like the puddle jumper romper! add the romana fest sandal and gorgeous rio brillante bag to complete the look. then the next day, wear it with some bright blue cutoff shorts and the embroidered mesh crop top like sasha pivovarova from our april catalog :)

packing lightly and being able to mix and match is key for music festivals – the sophia bikini top would look great with the overalls or just with the cutoffs as well! i would also bring a scarf to either sit on or cover up my hair, which would surely be a mess after dancing in the hot sun all day and into the night. the feather straw fedora and sunglasses would also be in my bag to keep the california sun out of my eyes. and in addition to the sandals i’d bring along some comfy kicks like the muddy waters sneakers.

when i’m at a festival, sometimes i don’t want to worry about carrying a bag so the artists and revolutionaries fanny pack would be ideal, and would hold my small journal and some sunblock. and i’m loving these candy-colored shades of nail polish by chanel! finally, i’m obsessed with the bag charms by the 2 bandits and the cute saba feather clips (on the straw hat and in sasha’s hair above)! clip ’em to your bag, hat, belt loop or right into your hair! the perfect festival accessory.

those are my picks,  click here to go to our festival shop for more inspiration :)

april catalog diary: day one, shooting with sasha

last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova.

being able to watch a world class model in action was such an awesome experience.  sasha blew me away- she was so sweet and soft spoken in person, and had a very graceful, swanlike presence on set.  her ability to strike completely unnatural poses and make them seem effortlessly natural is incredible.

sasha’s jewelry and doodle on the makeup table.

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in between shots hair and makeup were touched up.

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guy reviewing the shots – he’s so good, he could probably take one photo for each outfit and be done, but he seemed to have an idea in his head of what he wanted each shot to look like and wouldn’t stop until it was perfect.

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sasha was a natural with the animals – very playful and sweet.

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we were all crazy about this outfit – the combination of the long-in-the-back raglan tee and mesh ombre skirt is to die for! i loved that she just wore socks with this look too, giving it a very relaxed loungy feel.

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someone on set (i cant remember who) had the idea of using one of the belts in the shoot instead of a leash :)

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stylists at work.

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i love this photo :)

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the light outside started to fade as we neared the end of our allotted shooting time.

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sasha loved this necklace – and we all loved this outfit, our favorite of the day!

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and that’s a wrap on day one! stay tuned for day two :)

birkenstocks are back!

and i couldn’t be happier.

i have been waiting, patiently, ever since our meeting back in january about the april catalog product when i saw them all lined up in a rainbow of colors. birkenstocks definitely carry a strong sense of nostalgia with them… it is hard to look at them and not be reminded of a time in my life when i was too young to know or care about fashion, all that mattered was comfort and ease.  i’m not gonna lie, wearing them now i even start to feel like a kid again. the famous photos of kate moss by corinne day capture that carefree feeling perfectly.

if you’re like me and grew up wearing birks, you already know how comfy they are, and that they mold to fit your feet to perfection.  but another reason why i love these so much right now is that i’m a big flip flop girl- i like sandals that can slip on and off easily so if you’re at the beach or chilling at a park you can kick them right off. but i’m getting a little tired of the same old rainbows i’ve been wearing for a few years now and i have already decided that they will be replaced with these sunkissed tangerine birks very soon.

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sasha pivovarova rocks the birkenstocks in a couple of awesome ways in our april catalog.  our shoe buyer loves the look on the left – she says birks are the perfect shoe to pair with girly, feminine skirts and dresses this season to add a touch of laid back cool. the look on the right is one of my favorites in the entire catalog – the pop of color is perfect to complete this fun & funky look.

check out our birkenstocks online here – and tell me, what do you think about their comeback?

thursday poll: edition 129

our april catalog has dropped and in it are some amaaaaazing maxi dresses – i love how they’re all so different! which of these dresses would you wear?

the tracks of my tiers maxi:

the hinted florals maxi:

the vibrations kaftan:
vibrations kaftan

the crochet variety dress:
crochet variety dress

the we the free feathered maxi:
we the free feathered maxi

or the roaring era dress:
roaring era dress

vote for your fave!


april catalog diary: day one hair and makeup

the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two.  keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the appearance of not wearing any makeup at all. Read More

april catalog diary: day one

on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.

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we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market.  studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.

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when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.

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our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.

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sasha chilled with her laptop as she got her hair and nails done.

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the clothes were separated into two racks to correspond with the catalog’s element theme – day one was  air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.

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our stylist, creative director and art director looked over the outfits and made some last minute changes.

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shoes were lined up and accessories carefully arranged on a table.

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the day prior our team had done some prop shopping – the props above would be used day one.

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guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.

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guy and sasha talked for a few minutes and then it was time for shooting to begin!

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to be continued…

castles made of sand…

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about a three hour drive through the desert to the west of marrakech will bring you to the seaside town of essaouira in morocco.  from the pictures you can feel the laid back vibe of a quaint fishing town, but essaouira also has an artistic culture that is very much alive- its medina houses several arts and crafts businesses, the beach is an ideal location for kite and windsurfing, and for the past 12 years the town has hosted the gnaoua festival of world music.  often referred to as the “moroccan woodstock,” the festival lasts four days and attracts close to a half million spectators.  one of the city’s most famous landmarks is the castle made of sand- said to be the inspiration for the jimi hendrix song, although he hadn’t yet visited essaouira when he wrote it. several images from our april catalog were shot in essaouira, and in looking through these photos i can certainly see why our team was drawn there.

more photos below!

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shooting the morocco catalog

the morocco catalog was shot by photographer dan martensen – he also shot our february catalog – we love him. the team also worked with morocco-based producer fred fantun, who has worked on numerous fashion editorials, and his familiarity with the area saved our team on multiple occasions. one obstacle? the lack of cars- our team had to use three carts to carry all of their shooting equipment, but luckily their porter was awesome and had a huge smile on his face the entire time as he helped them maneuver the narrow streets and alleyways.   our team shot the catalog in several locations, including marrakech, essaouira, the house where they stayed and on the balcony of the villa maroc hotel. they did an amazing job and found some truly beautiful locations for this shoot…next time bring me along, please!?!

see more behind the scenes pics below!

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