Scenes From The Office

It’s holiday prep time here at the office, and it’s been fun to see all of the decorations and in-house celebrations going on. I’m headed back to Florida this weekend to spend a few days with family and friends. I’m excited to embrace all of this holiday spirit! Here’s a look at what was going on this week. Read More

December Catalog Behind The Scenes

The beautiful December catalog — shot by Guy Aroch — and its accompanying film, The Cabin — directed by Carlos Veron and Guy Aroch –feature the lovely Noot Seear and Jacques Naude at a cabin in the naturally gorgeous state of Maine. I was lucky enough to attend the last day of the shoot, and let me tell you, it was a magical experience. Read More

November Catalog Behind The Scenes: Water

Today I wanted to share one final batch of the incredible behind the scenes images from our November catalog shoot in Iceland.  I keep going back and looking through these images, again and again.  There is something so powerful about the landscape, from the massive ice formations and vast open spaces… it reminds you how small you and your problems really are.  As a Scorpio, I fall under the water element, so these photos really speak to me.  Read More

Holiday Catalog Behind The Scenes

Our November catalog is divided into 5 chapters, each representing a different element. For the air and earth segments, our catalog team headed all the way to Iceland to use its breathtaking landscape as the backdrop for these two elements. Read More

Behind The Scenes Of Our Vintage Loves Holiday Shoot

Holiday season is always a really exciting time around here, and this year we’re excited to be launching an incredible new selection of hand-picked vintage clothes and accessories in our Rock and Roll Caravan Holiday Shop! One of the things I love so much about Vintage Loves is that we always use girls (and guys) from around the office to model in the shoots – and this holiday shoot was no different. Enjoy a look behind the scenes, as well as a few beautiful outtakes from the shoot!

Read More

Scenes From The Office

We have many different areas that make up the Free People Home Office. From design pods to the store display workshop, there always seems to be some new addition that pops up in each section week after week. I like getting the chance to capture this ever-changing environment that we work in. Have a look! Read More