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Kicking off NYFW at the IFB conference

Today I’m at the independent fashion bloggers conference (IFB) where a community of fashion bloggers share their experiences. A panel of influential blogging experts such as Bryan Boy, Cupcakes and Cashmere, DKNY PR girl and others talk about their traits and why they love what they do. As you can expect from a group of bloggers from New York City the fashion here is quite something, Neon and Jewels are definitely hot topic!



2011: A Look Back

Our catalog team traveled around the world…


…and us bloggers got to go to our shoot with Sasha Pivovarova in NYC – definitely a highlight of the year!


We worked with so many beautiful models…


We debuted FP Spun and Vegan Leather, and launched a special line of Limited Edition Dresses! We celebrated with pop-up shops in NY and LA, where Jade Castrinos performed at our store.





We fell hard for extreme flares, monochromatic dressing, birkenstocks, turbans, sweater dressing, fancy collars, western boots, friendship bracelets and bright nails, flatforms, mixed prints, color pops, polka dots and more…



We were influenced by decades past…


…and by trends like mod and grunge.


We brought you festival coverage from Pitchfork and Outside Lands


We shot our July catalog with Alexandra Valenti and the Happen-Ins, and we had such a great time we went back and threw a party to celebrate the catalog release! We also threw a party at our 5th ave store for Fashion’s Night Out and had a blast.


We made so many lovely blogger friends!


Many crafts were made, and we held our first crafting events in Cambridge and NYC!



And, some new furry faces popped up in the office :)


2011 was a good year :) Here’s to making the next one even better!

Happy New Year!


Free People

bloggers with heart







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jemma and i playing around with the fp-1 cascade of ruffles slip and a glittery heart prop from the photo studio… this slip is very light and very easy to layer with (go check out our current homepage for more ideas on that!)…jemma wore it as a dress with black tights and heels for a great going out look, and i wore it as a skirt with a tee and leather jacket as a more everyday casual look.  the slip is a little sheer so you need to cover up underneath but it’s an awesome piece to have and has a great romantic feel with valentines day coming up ;)  the hearts on my socks were a lucky coincidence…and how cute is jemma in that last pic?

i am wearing: fp-1 cascade of ruffles slip, sophie’s favorite tee, doma studded leather jacket, loving leopard scarf, brit boot, necklace coming soon.

jemma is wearing: fp-1 cascade of ruffles slip, croft felt hat, roxanne heel.

outside the box

after jemma posted about our extreme series oversized and boxy tees the other day i went and checked out the shop online and started thinking about how i’d wear some of these items. like she said, i also tend to over-size it when i buy shirts because i like them a little baggier – so these extreme tees are right up my alley!  we had a little fun today trying some outfits on, and with the color scheme of the items we picked, the bamboo forest at the end of the hall beckoned to us…









jemma is wearing: super tee, suede utility short and fallon felt fedora.

i am wearing: boxy solid pullover (color coming soon), directions in lace maxi, janis brimmed wool hat, stirrup ankle boot, fringe crossbody, warrior arrowhead ring, millau wrap bracelet.

check out our extreme series: oversized and boxy, here!






we just got in this little velvet romper the other day and it’s the cutest! jemma and i decided to each style an outfit using it – hers is a dressier, going out look that i could totally see her rocking on new years eve – or any night for that matter! my look is a more casual way of wearing it… this was actually a challenge for me, as this isn’t the sort of thing i would normally wear, but once i put on the denim shirt and socks i could definitely imagine wearing this when i’m just hanging around the house. it’s so comfortable and sexy at the same time!

on jemma: velvet romper; doma studded leather jacket; croft felt hat; luna pump.

on julia: velvet romper; levi’s sawtooth denim top; zigzag reversible beanie; santa fe leather cuff; romi sheer rib tall socklink lace up camp boot.

blogger wishlist

when we launched our holiday boutiques this month, i told you guys about a special section for blogger picks, featuring jemma and my favorite items. well today i wanted to share some new additions- we asked a few of our favorite bloggers to pick their favorites as well – here they are!

chantal of cocorosa – i’ve been following her blog for a while now but i had the pleasure of meeting her a few months ago and she is seriously adorable!  if you want to know what she’s like check out this video on her blog. i love people who don’t take themselves too seriously! and she always looks amazing- i think she can pull of any look!

shop chantal’s picks here.

dylana (2)

we met dylana of nana in wonderland when we worked with her and her sister natalie on our october catalog, and we fell in love with both of them! her style is a lovely combination of classic and vintage with a modern twist. she’s also a great photographer and she can play guitar and sing!


shop dylana’s picks here.


gemma of fade to black – i’ve been hooked on her blog ever since i discovered it! she has amazing style – like bohemian meets new york cool.  and she’s got serious artistic talent- check out the dreamcatcher she drew!


shop gemma’s picks here.

i love seeing everyone’s different picks! view all of the blogger wishlists here.