when it comes to videos, having the right song can make all the difference in the world. for me, that’s what really grabs my attention and sucks me in so that i can’t stop watching. one of the reasons i love our videographer’s work so much is that she always picks the perfect song – (…) Read more »
Tagged: catalog - 13/23 - Free People Blog
february catalog video
Feb 07, 2011i am so excited to show you guys our february catalog video…the first time i watched it i got goosebumps, its so beautiful. i keep finding myself watching it when i need to be transported for a moment. take a look and lose yourself in sunny california with sweet thoughts of love… the february catalog (…) Read more »
an interview with jason lee parry
Feb 03, 2011shooting our february catalog our february catalog was shot by another personal favorite of mine – jason lee parry. he has a talent for telling a story through his photography, making him the perfect choice for our february catalog and its love story theme. he lives in LA and his photographs evoke all the things (…) Read more »
february catalog sneak peek!
Feb 03, 2011our february catalog was shot in southern california by photographer jason lee parry and features models martha hunt, chrishell stubbs, jessica mau and noot seear. each model was chosen to represent one of the free people girls – ginger, candy, lou and meadow, and an overarching theme of love is present throughout. the catalog drops (…) Read more »
model off duty
Jan 25, 2011our creative design assistant snapped a couple pics of model sasha pivovarova when she arrived for our catalog shoot on thursday… she looks effortlessly cool in leather pants, black shoes, tank and messy braid – and the tiger on her shirt was definitely appropriate! i snapped this photo of her bracelets and rings on the (…) Read more »
NYC photo diary
Jan 24, 2011i mentioned last week that i was lucky enough to be able to go to our april catalog shoot in nyc… well here is a little visual diary of the trip! on the train ride up i could barely contain my excitement for the day ahead… we shot in milk studios, an amazing warehouse-like space (…) Read more »
gauthier’s paris
Jan 21, 2011looking through our january catalog, i’m sure more than a few of you were wondering… who’s the handsome guy? his name is gauthier and he is a french model – our team found him on the street! we asked him to give us the insider scoop on his favorite places to eat and hang out (…) Read more »
a day in the life: michele ouellet
Jan 21, 2011you may recognize this girl from some free people catalogs! she modeled in our december ’09 and january ’10 books, and i interviewed her back then for the blog. michele often works in paris – and hung out with our team while they were shooting there – so i asked her for a little rundown (…) Read more »
new york for a minute
Jan 19, 2011i’m heading to new york tomorrow for our april catalog shoot and i am beyond excited – the photographer will again be the amazing guy aroch and the model is sasha pivovarova! we may have a few other tricks up our sleeves as well…;) i will check in from time to time and maybe give (…) Read more »
behind the scenes – january lookbook
Jan 19, 2011in order to capture the magical feel of paris for our january lookbook, our stylists returned to the city to shoot it with french blogger louise ebel, also known as miss pandora! a parisian beauty with striking red hair and eclectic style, she wears the clothes from our january book perfectly. here are some shots (…) Read more »
le petit lapin
Jan 14, 2011of course i had to dedicate a post to the little furry friend featured in our january catalog… whatcha got in there?? peekaboo! everyone loves the bunny… bad bunny! bunny time out. (…) Read more »

