Sneak Peek of Morocco: Step Behind the Scenes of the December Catalog

Step behind the scenes of the new December catalog, shot in the enchanting country of Morocco.  Read More

‘Rome’ If You Want To: Behind the Scenes of Our February Catalog Shoot!

Our catalog team gets to travel to some pretty spectacular locations for their shoots. Read More

February Catalog Sneak Peek

Ah, February…one step closer to spring, and our catalog is making me oh so ready for the change in seasons.  For our February book we again worked with the strikingly cool Dree Hemmingway and Anais Mali, who each bring an amazing attitude and energy to the studio setting.  Read More

Sneak Peek: January 2014 With Sasha Pivovarova

In my 4 years at Free People I’ve seen some pretty amazing catalogs… but to this day one of my all time favorites is still our April 2011 book featuring Sasha Pivovarova.  This ethereal beauty has such an air of grace and magic about her, and she just seems to float effortlessly in our clothes.  We were thrilled to work with Sasha again on our January 2014 catalog, and she’s the perfect model to showcase the fresh new trends for spring 2014.  What’s even cooler about this book is that it was shot at Sasha’s beautiful home, by her husband Igor Vishnyakov, giving us an intimate glimpse into her home life and fascinating artwork (the illustrations in the catalog were done by Sasha herself!). Read More