‘Rome’ If You Want To: Behind the Scenes of Our February Catalog Shoot!

Our catalog team gets to travel to some pretty spectacular locations for their shoots. Read More

February Catalog Sneak Peek

Ah, February…one step closer to spring, and our catalog is making me oh so ready for the change in seasons.  For our February book we again worked with the strikingly cool Dree Hemmingway and Anais Mali, who each bring an amazing attitude and energy to the studio setting.  Read More

Sneak Peek: January 2014 With Sasha Pivovarova

In my 4 years at Free People I’ve seen some pretty amazing catalogs… but to this day one of my all time favorites is still our April 2011 book featuring Sasha Pivovarova.  This ethereal beauty has such an air of grace and magic about her, and she just seems to float effortlessly in our clothes.  We were thrilled to work with Sasha again on our January 2014 catalog, and she’s the perfect model to showcase the fresh new trends for spring 2014.  What’s even cooler about this book is that it was shot at Sasha’s beautiful home, by her husband Igor Vishnyakov, giving us an intimate glimpse into her home life and fascinating artwork (the illustrations in the catalog were done by Sasha herself!). Read More

Holiday Catalog Behind The Scenes

Our November catalog is divided into 5 chapters, each representing a different element. For the air and earth segments, our catalog team headed all the way to Iceland to use its breathtaking landscape as the backdrop for these two elements. Read More

November Catalog Sneak Peek: The Elements

It’s hard to believe that the time has already come for our holiday catalog!  Our November book is the biggest of the year, and our image team always goes out of their way to make it incredibly beautiful and special. Read More