November Catalog Sneak Peek: The Elements

It’s hard to believe that the time has already come for our holiday catalog!  Our November book is the biggest of the year, and our image team always goes out of their way to make it incredibly beautiful and special. Read More

Behind The Scenes Of Our Washed Ashore E-Book!

Our June Washed Ashore e-book, shot by Anna Palma, features the ever-beautiful Behati Prinsloo in a washed-and-faded earthy color palette that feels as though she’s a mermaid who’s been brought to shore with the waves to bask in the summer sun. Read More

May Catalog Sneak Peek! Roshambo:Rock

Our May catalog has probably been one of our most highly-anticipated yet – because along with it comes the follow up to our first short film, Roshambo – Roshambo:Rock! Shot in Rio by Guy Aroch, the catalog again features Sheila Marquez, along with Britt Maren and Michele Ouellet. Read More

Sneak Peek At Our December Book With Lily Donaldson

Following the luxury and sparkle of the November holiday book, our December catalog always feels like a breath of fresh air.  It has a refreshing lightness to it, like a step in the direction of spring, but full of easy, comfortable looks that are all I want to wear this winter. Read More

Why We Love Her, Lou Doillon

Lou Doillon is smart, cool, edgy, unique, and French with incredible style. We love the presences she has and the way she just turns outfits into incredible, easy, fun looks with a ton of attitude.  From being a musician and the daughter of the beautiful Jane Birkin, she oozes aspiration. Read More

October Catalog Sneak Peek: Our Style Muses (Including Lou Doillon!)

Our October catalog is definitely one of my all-time favorites. The concept is based around our Free People style muses, and the catalog features three women who influence and inspire us greatly: Read More

September Catalog Sneak Peek: Who’s That Girl?

Our September catalog was shot by Guy Aroch, who captures model Martha Hunt on the streets of London in a paparazzi-inspired style. Based around the concept of the modern “it girl” whose every move is documented, Martha dodges the camera as she does everyday things like taking out the trash and going to yoga, working on set and going out at night with her boyfriend, played by model Danny Fox. We love this book and the story it tells, and can’t wait for it to drop on Tuesday along with our new site for Free People UK! Here’s a sneak peek. :) Read More