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  • Thumbnail image for April Catalog Behind the Scenes

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    April Catalog Behind the Scenes

    Apr 05, 2012

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    Behind the scenes of our April catalog shoot in the California desert with Jacquelyn Jablonski, Kate Harrison, Hailey Clauson and Luisa Bianchin, shot by Thomas Northcut. (…) Read more

  • Thumbnail image for April Catalog Video

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    April Catalog Video

    Apr 02, 2012

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    Good morning! Our April catalog items are popping up online and they, along with the catalog and this video, are getting me very excited for Spring and music festival season!! (…) Read more

  • Thumbnail image for April Catalog Sneak Peek

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    April Catalog Sneak Peek

    Mar 29, 2012

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    I always love our April catalogs – it’s festival fashion at its best, and this year our team shot in  Joshua Tree, California, setting the scene for four girls on a road trip through the desert. (…) Read more

  • Thumbnail image for Behind the Scenes in Vietnam

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    Behind the Scenes in Vietnam

    Mar 22, 2012

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    I must say, I have thoroughly enjoyed all the photos and coverage that our catalog team brought back from Vietnam.  The landscape and scenery of Vietnam is breathtaking and its been so cool learning more about a country I really didn’t know much about. (…) Read more

  • Thumbnail image for Guide to Vietnam: Hue’s Imperial City

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    Guide to Vietnam: Hue’s Imperial City

    Mar 16, 2012

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    The final stop of our guide to Vietnam is Hue’s Imperial City, a walled fortress and palace located in Hue, the former capital of Vietnam.  Hue is located in the middle of Vietnam, and has a severe climate with scorching hot summer days and incessant rain in the winter. (…) Read more

  • Thumbnail image for Guide to Vietnam: Sa Pa

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    Guide to Vietnam: Sa Pa

    Mar 14, 2012

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    We took the Victoria Express night train from Hanoi to Lao Cai. The train left at 9:50 pm and arrived at 6:15 am. There were four of us to each birth with four little beds, two on top and two on the bottom. (…) Read more

  • Thumbnail image for Guide to Vietnam: Hanoi

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    Guide to Vietnam: Hanoi

    Mar 09, 2012

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    Hanoi is the capital of Vietnam and its second largest city – a bustling hub of chaotic streets filled with scooters and mopeds and markets overflowing with flowers, food and colorful textiles. (…) Read more

  • Thumbnail image for Guide to Vietnam: Halong Bay

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    Guide to Vietnam: Halong Bay

    Mar 07, 2012

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    After a four hour van journey to Halong Bay, the team was greeted by the lovely crew of the Bhaya, a beautiful boat with 20 rooms, dining and music. (…) Read more

  • Thumbnail image for Guide to Vietnam: Traveling in Style

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    Guide to Vietnam: Traveling in Style

    Mar 07, 2012

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    One significant part of our catalog team’s journey shooting our March book in Vietnam, was getting there. It took 32 hours of airplane travel to get from Philadelphia to Vietnam:  JFK, NY –> Seoul, Korea; Seoul –> Hanoi, Vietnam. (…) Read more

  • Thumbnail image for March Travel Mixtape Contest

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    March Travel Mixtape Contest

    Mar 06, 2012

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    Traveling is an eye opening and enlightening experience, and such a journey cannot be complete without an equally amazing soundtrack. One of my favorite travel experiences was on a bus going from France to Amsterdam, and I remember spending the entire trip staring out the window at the sprawling landscape dotted with quaint towns, listening (…) Read more

  • Thumbnail image for Free People in Vietnam: March Catalog Sneak Peek

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    Free People in Vietnam: March Catalog Sneak Peek

    Mar 01, 2012

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    For our March catalog, our team traveled across the globe to Vietnam, embarking on a journey that would take them on planes,  boats and night trains, through rice fields and mountains and across ancient bridges, capturing it all on film as they went. It is one of my favorite catalogs to date – in every (…) Read more

  • Thumbnail image for Thursday Poll: February Catalog

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    Thursday Poll: February Catalog

    Feb 09, 2012

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    Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite (…) Read more

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Weekly Updates from BLDG 25.

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