Freja Beha Erichsen x Free People – Catalog Sneak Peek!

I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!

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Behind the Scenes with Jessica Hart in LA!

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Back detail of the beautiful Bella Donna crochet dress.

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I love the laid back cali vibe of these two outfits… up top, the fp denim cutoffs, destroyed tee, sheer maxi bedroom jacket, northridge necklace and romana fest sandal; on the bottom, the must be dreamin tee, denim cutoff short and charlie converse.

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My favorite outfit! The destroyed skinny jean, california love tee, studded fringe blazer and wingtip boot.

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The pretty fp one pintuck slip.

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The boardwalk romper looks soooo comfy!

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The fp one japanese flower romper and charlie converse.

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dream house!

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Jess in the awesome dune hoodie.

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We love LA!

Shop the January catalog.

Thursday Poll: Jan Catalog!

Ok everyone – it’s time to decide: which is your favorite look from the January catalog? Are you Karlie in NYC or Jess in LA?

NYC Look 1

NYC Look 2

NYC Look 3

sequin cropped pullover

NYC Look 4

fp new romantics color me bad dress

LA Look 1

Lace Rodeo Skirt

LA Look 2

fp new romantics flower child tunic

LA Look 3

ethnic diamonds dress

LA Look 4

Must Be Dreamin Tee

Behind the Scenes with Karlie Kloss in NYC

Fitted with Daisies Dress

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Stretch Eyelet Bodycon

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Striped Low Back Top, Woven Crop Top, Silk Pop Blazer, Alarra Necklace, Orbit Necklace

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My favorite outfit… Mermaid Sequin Harem Pant, Destroyed Tee, Alarra Necklace, Orbit Necklace, Vegan Leather Jacket, Miguel Buckle Boot

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Pilot Graphic Tank, Studded Plaid Buttondown, Cutoff Denim Vest, Vegan Leather Short, Converse

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Retro Sleeve Dress

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Marrakesh Floppy Hat

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The Printed Skinny Jean & Stacked Wingtip look so cool together.

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Denim Knit Shirt Dress, Jenny Floppy Hat

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Thrifty Eyes Dress, Peter Pan Lace Top, Embellished Vegan Leather Jacket, Patriot Ankle Boot

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Marrakesh Floppy Hat, Sequin Pullover, Orbit Necklace, Bold Suede Ladder Necklace

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FP One Diani Dress, Textured Zip Up Jacket, Laredo Turquoise Bib

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FP One Diani Dress, Laredo Turquoise Bib

Shop the January Catalog!

New York vs. LA Style Contest!

Do you have New York or Los Angeles style?

We’d love to know! Submit a photo of you wearing your favorite FP piece and tell us which city best suits your personal style! We will select a winner for New York and a winner for LA, who will each receive a $250 gift card.

Click here to enter!

January Catalog Sneak Peek: NY vs. LA

We love LA… beaches, surfing, sunshine, rollerskating, tacos, convertibles, palm trees, Mel’s diner, the LACMA, Hollywood and more. We love NYC… cab rides, late nights, hot dogs, the subway, the MET, Times Square, the list goes on.  Two iconic cities on opposite coasts that couldn’t be more different, but we love them just the same. Our January catalog is an homage to these two great cities and their individual style, featuring Jessica Hart shot by Chrissy Piper in Los Angeles and Karlie Kloss shot by Guy Aroch in New York City.

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So, of course, we have to ask…

Are you a New York City girl or an L.A. woman?


2011: A Look Back

Our catalog team traveled around the world…

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…and us bloggers got to go to our shoot with Sasha Pivovarova in NYC – definitely a highlight of the year!

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We worked with so many beautiful models…

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We debuted FP Spun and Vegan Leather, and launched a special line of Limited Edition Dresses! We celebrated with pop-up shops in NY and LA, where Jade Castrinos performed at our store.

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We fell hard for extreme flares, monochromatic dressing, birkenstocks, turbans, sweater dressing, fancy collars, western boots, friendship bracelets and bright nails, flatforms, mixed prints, color pops, polka dots and more…

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We were influenced by decades past…

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…and by trends like mod and grunge.

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We brought you festival coverage from Pitchfork and Outside Lands

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We shot our July catalog with Alexandra Valenti and the Happen-Ins, and we had such a great time we went back and threw a party to celebrate the catalog release! We also threw a party at our 5th ave store for Fashion’s Night Out and had a blast.

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We made so many lovely blogger friends!

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Many crafts were made, and we held our first crafting events in Cambridge and NYC!

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And, some new furry faces popped up in the office :)

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2011 was a good year :) Here’s to making the next one even better!

Happy New Year!

xoxo

Free People

Atlantis Books

Our makeup artist told me about this lovely book shop called Atlantis Books, located in Oia, Santorini. I love the story behind it and would love to spend a day browsing its many shelves! She brought me back the postcards above, and a sweet little short story called “Feuille d’Album” by Katherine Mansfield. Published by Paravion Press, which was founded out of Atlantis Books, it is one of several different stories they print in small booklets that you can mail to a friend or loved one.

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“In the spring of 2002, Oliver and Craig spent a week on the island of Santorini. The land inspired them and there was no bookshop, so they drank some wine and decided to open one. Oliver named it Atlantis Books and the two laughed about how their children would run it someday.

We found an empty building facing the sunset, drank some whiskey and signed a lease. We found a dog and cat, opened a bank account, applied for a business license, found some friends, built the shelves, landed a boat on the terrace and filled the place with books. Jenny came in April and painted everything blue.

Atlantis Books opened in the spring of 2004 and lived below the castle for one year. In the winter of 2005 we moved into the center of town and settled nicely into the community. We’ve had food festivals and film festivals, writers reading on the terrace, and a host of cats and dogs.

The bookshop feels like home now and we’re still laughing about how our children will run it someday. As Will says, it’s as easy as that. As you. As that.”

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“Paravion Press was born in a bookshop on the cliffs of an island in the south of Greece. The shop swarms with people who love stories and who are far away from loved ones. And it occurred to us that by sending a story in the mail there might, as John Donne put it, be a moment to ‘mingle souls: for thus, friends absent speak.’

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Check out their website!

Destionation Spotlight: Santorini Part II

Last week we featured the beautiful island of Santorini, Greece, where our catalog team shot the December book. This book has me longing for a winter vacation, and Santorini seems like an ideal place for just that. Here’s a look at where our team stayed and one of their favorite restaurants!

Our team stayed at the gorgeous Villa Fabrica, a renovated factory space formerly used to produce and store wine, located  just below the ruins of the historic Castle of Pyrgos. The villa is sleek and spacious with minimal design and lots of outdoor space, doubling as the location for our catalog shoot. And the views… out of this world!

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While in Santorini, our team had dinner at a restaurant called Selene – located near the Villa, in the village of Pyrgos.  The restuarant prides itself on serving authentic Greek cuisine made with local produce and wine made from grapes grown right there on the island. In addition to what sounds like an amazing menu, can you imagine dining on a balcony overlooking this?!:

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Image via Selene website.

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Spicy champagne… yum!

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A popular aperitif in Greece is Ouzo, an anise (or licorice) flavored liquor – I’ve tried it before, it is definitely an acquired taste! More to come…

Photos by Thomas Northcut.