The December Catalog dropped on Monday, and I have to say – it’s a personal favorite. I love the strong photography paired back to the refreshing setting and cool western-inspired styling. It’s such a breath of cool air in all of this holiday chaos. Which is your favorite shot?
Our December catalog seems to have everything I’m craving right now… breezy dresses, textured knits and denim, soft colors and the beautiful setting of Santorini, Greece. I can’t get over how beautiful this place looks – more on that tomorrow, but for now here’s a peek behind the scenes of our December catalog, featuring model Mona Johannesson and shot by photographer Enric Galceran.
Our December Catalog is a fresh escape from winter to the warmth of Greece… the white painted buildings and bluest of skies provided a stunning backdrop for model Mona Johannesson, shot by photographer Enric Galceran. Here’s a sneak peek!
The catalog drops next week so look out for it online on Monday!
This month we’ve been exploring some of the decades that inspire the fashion we see and love today – Paris in the 1920s, America in the 1950s, Morocco in the 1970s – all leading up to today. The twentytens and the modern girl, who mixes together all of the little pieces that make her who she is – her various inspirations, quirks, ethnicities – turning them into something entirely unique to her. It couldn’t be more fitting, then, that the modern section of our catalog featured a flag by artist Sara Rahbar.
I posted some of her flags on the blog a little while back… i was fascinated by them, and love the idea of a flag being made up of many elements that represent different places, ideas and stories. Read on for an interview with Sara and to learn more about the flags in her own words.
When did you first come up with the concept behind your Flag Series?
It was in 2005 when I was studying at central saint martins in London, it was for my final project… And I never thought that it would be a series, I thought that I would just make one.
What are some of the materials that you use to make your flags, and where do you find them?
I use anything that inspires me, anything that I am excited and passionate about, and anything that is “sew-able”… there are so many objects that I find that I love and want to use, but they are too large or too heavy for sewing, it has gotten to the point that the objects have completely taken over. I think that’s why I’m starting to do sculpture now.
As for where I find my materials, well just about anywhere that I can, and I mean ANYWHERE. I go to the most bizarre places to find things… from bazaars in Tehran, to flea markets in Pennsylvania, from Vietnam vets to little old ladies on the street… I see a million things and I pick two, editing is very important.
I am just as passionate about the objects that I find, as I am about making the work and the final outcome. Gathering these items is such an important part of my process.
What is the meaning behind the particular flag used in our catalog shoot?
There is never any one particular meaning, these pieces are like pages in a book, they are like pieces in huge puzzle.
This work is very personal for me and it’s a direct reflection of my life. In the end I am just a human being talking about my life to other human beings, the work is just an outcome of the way that I view the world and others around me.
It’s about falling, standing and attempting to survive it all. In the end we are all in exile, we are all just visiting and we all come to this earth alone and we leave alone. But while we are here we try so desperately to belong to something, to someone and to somewhere.
Art often inspires fashion. Does fashion ever inspire your art?
Yes, sure it can, anything can inspire me, anything can spark something, trigger something. The most random things can inspire me; there really is no rhyme or reason to it, it’s just instinctual.
What people have had the most influence on you and your art?
Wow this is a very difficult question for me, mainly because a million different things inspire me every minute of the day, and I have a really bad memory and cant keep track of it all. My mind is a very overwhelming place to be sometimes… that’s why I jot things down a lot, to get them out of my head so that I can make room for new things to enter.
But there really are an endless amount of people that inspire me, from film makers, to artists, to writers, to my mother and brother… the list would really go on, and on, and on…
What does Free mean to you?
Being free is just a state of mind.
If you were to create a flag inspired by Free People, what would it look like?
I couldn’t tell you that in an interview, it all comes to me very instinctually when I’m making the work. I could only show it to you when it’s done. It’s an unexplainable moment, flickers of colors and shapes, I have learned throughout the years to trust my instincts, and let them guide me.
Personally I feel that it loses something when I talk about it, I believe it all happens in the making of the work. I could try to make a piece about Sylvia Plath’s poems, but what would be the point…her words are powerful enough on their own. I think good work, really good work, moves you beyond words.
So inspiring. I love what she said about having to write things down to make more room in her head – I feel that way all the time. To see more of Sara’s amazing work, visit her website.
I’ve had the pleasure of going to one of our catalog shoots, so I know first-hand that our catalog team is amazing and so much fun – these photos definitely capture that spirit! Behind the scenes from our holiday catalog shoot :)
There’s something surreal about these behind the scenes photos from our holiday catalog shoot in Morocco. The lighting, the colors, the vast open landscape, it almost seems like a different planet… where our team became desert warriors on a mission to shoot a beautiful catalog.
Loving the car’s headlights :) This was also one of my favorite outfits from the book – I love the layering of the gorgeous fp spun fools gold crochet dress over the floral maxi, worn with the fp one sequin jacket and gola retro sneakers!
The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.
Pictured, clockwise from top left: Led Zeppelin, one of the biggest bands of the 1970s Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54 Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.
Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.
For the 1950s portion of our holiday catalog “Through the Decades,” our team shot in-studio in NYC with photographer Alexei Hay, and model Elsa Hosk was the picture-perfect pin-up :) Here’s a peek behind the scenes!
It was a cheerful time – the war was over, the bad guys were gone, and America truly was the world’s last best hope. Corn on the cob and apple pie. Drive-in movies and long summer nights. High school heroes and soda-fountain romance. And that exciting, exciting new music, coming up north from somewhere down south.
When I think of the 50s I think of a period of change. I imagine a world of color emerging from black and white… young people opening up their eyes to new music, new fashion and new ideas that their parents would have shunned. Icons like Marylin Monroe and Audrey Hepburn taught girls to embrace their individuality and personal style and bad boys like Marlon Brando and James Dean replaced the clean-cut ideal. It was a time of awakening and transition from the rigid 40s to the free-spirited 60s.
Pictured, clockwise from top left: Drive-in Movie Theaters were a popular hangout in the 50s
A 1950s Ford Thunderbird Marilyn Monroe
Audrey Hepburn 1950s juke box – have you seen our Vintage Loves Wurlitzer?! Elvis Presley helped popularize the new blues-infused rock ‘n’ roll of the 50s
A 1950s scene
Elsa Hosk in our Holiday Catalog Marlon Brando
For this month’s catalog we celebrated fashion inspiration from decades past and present – moving through the 20’s, 50’s, and 70’s to current day. There’s so much to love about this book, and each decade truly has its own spirit and style. Now it’s time to vote: which decade did you enjoy the most?