The first day of shooting in Austin was a blast – we shot at the Mohawk Room with the Happen-Ins, and models Ashley Smith, Anastasia Khodkina and Jessica Mau took turns pretending to be in the band. Ashley was a natural on the guitar and Anastasia blew us away with her rockstar energy! With Alexandra (…) Read more »
Tagged: catalog - 8/23 - Free People Blog
i’m with the band
Jul 08, 2011i know i’ve talked a lot about these guys over the past few weeks on the blog, what with our catalog release party and the free download, but today i wanted you to get to know the happen-ins from their mouths :) here’s a little slideshow interview with the band mixed in with some behind (…) Read more »
july catalog behind the scenes
Jul 07, 2011it was such a dream to be able to attend this shoot. (…) Read more »
mad love for western boots
Jul 06, 2011when i first saw the product assortment for our july catalog, in a rare turn of events my eyes went straight to the boots. i’m really not a shoe person, and typically stick to flip flops or moccasins. but the boots in this catalog are incredible, and we have two different styles that i’m particularly (…) Read more »
july catalog: meet the photographer
Jul 06, 2011it started when our creative director discovered the sisters of the black moon and began printing their lookbook photos from various tumblrs and blogs like cosmic dust and sun in scorpio, and hanging them for inspiration. she didn’t realize the photography was current- their decayed, weathered look led her to believe they were vintage 70s (…) Read more »
the july catalog video!
Jul 05, 2011our july catalog video might be my favorite one yet…a visual ode to the live music capital of the world, austin, texas! lazy days on front porches strumming the guitar, hanging out backstage with bands before hopping onstage alongside them, walking hand-in-hand through the texas wild… this video definitely brings out my wannabe-70s-groupie side ;) (…) Read more »
july featured artist: alkemie
Jul 05, 2011“the art of transforming something common into something precious.” …so states the bio for dara gerson and ashley lowengrub’s jewelry line, alkemie, summing up exactly what they aim to do with their designs. after growing weary of the toxic working conditions and environmental impacts of the gem and fine metal industries, the two jewelry designers (…) Read more »
song download from the happen-ins!
Jul 01, 2011Things to consider before, during and after listening to this record. (…) Read more »
july catalog sneak peek!
Jun 30, 2011i have been eagerly awaiting this book since april when we went to austin to shoot it! it drops tuesday, but here are some behind the scenes photos i took during the shoot to hold you over :) the july book was shot in austin, texas, by alexandra valenti and features models ashley smith, anastasia (…) Read more »
Jun 24, 2011i have some great ‘exile in austin’ photos to share with you today, from alexandra valenti – who shot our july catalog! i love her style of photography, i can’t wait to show you some of the shots from the book! but for now, enjoy these fun photos from our event :) (…) Read more »
exile in austin!
Jun 17, 2011we’re down in austin for our july catalog release party with the happen-ins! follow us on twitter for live updates and photos :) (…) Read more »
call of the wild: behind the scenes
Jun 16, 2011behind the scenes pics from our june e-catalog shoot here at the navy yard in philly! as i’ve told you, day one we shot with martha hunt in our web studio, with her boyfriend as hair stylist. it was such a fun day- he was doing the coolest stuff with her hair, and martha is (…) Read more »

