Visit: Margate

Welcome to this awakening British beach town, and meet three lovely women who recently shipped out from London to the seaside…

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The Prism Cult Collective: Creating a Rainbow of New Ideas

One of my favorite things about Austin is the collaborative nature of the community.  Read More

Cool Job Alert: Graphic Design Assistant!

We are looking for a Graphic Design Assistant to join our home office team! The primary focus for this position will be to create.

Responsibilities include:

  • To create compelling catalog covers and layouts, using your painterly and illustrative skills
  • To invent new ideas for layout and push the limit of catalog design
  • To create striking, visually unique, and artistic marketing messages for freepeople.com

For more info and to apply, please click here.*

*When applying please attach work samples or website address.

Our little Installation

A few weeks ago I told you about a little installation we started in our lobby.  Well most of our objects have been hung by now and it’s so fun looking at them and trying to guess what belongs to who! Here’s a little peek at some of the things we love about our jobs :)

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Style File: Edition 3

Quirky, creative, lovable, giggly, cool…these are all words to describe the assistant designer for Meadow here at Free People who is also this week’s Style File Girl. And boy does this girl have style. I envy how creatively cool she looks each day, and it never appears to take her much effort.  She alters pieces in unique ways, thrifts like it’s her job (okay, it partly is), and throws in unexpected extraneous items to pull an outfit together. It’s tough to explain why exactly it all works, so I’ll just let the photos speak for themselves. Check out what she wore this week…

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Even though her look changes from day to day she certainly has her favorite accessories. I’m a big fan of the watch she always wears.

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And what about those tattoos?

Her favorite is the acorn (far left) inspired by her childhood self who made her grandmother watch Peter Pan twice a day, every day. The acorn is from the version with real people in which Wendy asks Peter for a kiss, but since he’s just a boy, he doesn’t know what that is and gives her an acorn. Later on in the movie she’s struck down by an arrow, but you later come to find out the arrow pierced the acorn instead. It saved her life.

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The creative spirit that she uses in her appearance is just as apparent in her job as the assistant designer on team Meadow. She pumps out awesome piece after awesome piece, often inspired by vintage clothing that she picks apart, blogs, and her coworkers. This Wednesday she was working on updating sketches she presented for setup to meet the buyers’ and head designers’ requests. She now has to show the garments in flat form along with fabric swatches, body, and any artwork to be used in the piece. At the end of it all, she puts it together into a nice presentation so buyers can decide exactly what they’ll buy and how much.

Picnik collage

The coolness doesn’t stop there. Her work space and home are just as one-of-a-kind as the outfits she wears and the creativity she brings to her job. I mean, who has a pregnant Barbie to accompany them at their desk every day? Safe to say, the space she inhabits is never boring.

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And of course, I wouldn’t leave you all without a fun questionnaire. Time to let the woman speak for herself

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july web inspiration: quilted memories

to go along with our july catalog, the new creative concept for our website is called “quilted memories.” here’s a look at the artwork that inspired our graphic designers, and the words fp jemma wrote to describe the free people girl who embodies this trend…

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now go explore our website, it looks lovely :)

Our New April Creative Concept

April kicked off with a beautiful Easter weekend and our direct business kicked off with a beautiful visual – Sweet Jasmine which is out story for April.

Here’s the mindset:

A girl’s life captured through accidental snapshots, a memoir…
Reminiscent of a girl who has just come back from a well-travelled journey in Asia. She’s brought back with her a beautiful wise story full of depth and emotion. She’s pinned her thoughts in photos, incidentals that are placed together creating a feeling of solitude and luminosity.

Sweet jasmine was born through Asian watercolor landscape and simple floral illustrations. Think apple branches, lotus flowers, daisies and doves, made up of cool blues, royals, pinks and purples as well as minty greens and Chinese red. Pretty/sweet elements are toned down with crude/rough collages of graph and ripped paper. Branches and pencil detail contribute to a flux of affection.
Portraits of flat shot clothes have charm, while beautiful wallpaper backdrops animate a soft feminine feel.

And, as always… our fp girl in mind.

The items above are:

Barbary Coast Dress, Blank Beavis Relaxed Straight Legged Levis, Hand Drawn Henley and the Beaded Chandelier Earrings.