An editorial we love: Mona Johannesson by David Bellemere for Marie Claire Italia September 2011

David Bellemere has way of capturing the female body in a beautiful yet seductive way. His work oozes confidence and he makes women look so desirable it takes your breath away.

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Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

1920s

1920s

1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

1950s

1950s

1950s

The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

1970s

1970s

1970s

1970s

The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

2000s

2000s

2000s

1920s

The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?