Free People Through the Decades: The 1970s

The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.

Pictured, clockwise from top left:
Led Zeppelin, one of the biggest bands of the 1970s
Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon
Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54
Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere
Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.

Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.

Behind the Scenes: The 1950s

For the 1950s portion of our holiday catalog “Through the Decades,” our team shot in-studio in NYC with photographer Alexei Hay, and model Elsa Hosk was the picture-perfect pin-up :) Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

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Vintage Loves Objects: The Wurlitzer

For our Holiday catalog, “Through the Decades,” our Vintage buyer rounded up some incredible objects to represent the different decades explored in the book.  And when it comes to the 1950s, it would be difficult to find something more iconic than the Wurlitzer Jukebox. Read More

Thursday Poll: November Catalog

For this month’s catalog we celebrated fashion inspiration from decades past and present – moving through the 20’s, 50’s, and 70’s to current day. There’s so much to love about this book, and each decade truly has its own spirit and style. Now it’s time to vote: which decade did you enjoy the most?

November Catalog Video: Free People Through the Decades

Here is the beautiful video to accompany our holiday catalog, “Through the Decades.” It’s so fun to watch the models breathe life into each magical era!

The 1920s
Models: Elsa Hosk, Zuzanna Bijoch, Julia Bijoch
Music: Frehel, “La Vraie de Vraie”

The 1950s
Model: Elsa Hosk
Music: Charlie Feathers, “That Certain Female”

The 1970s
Models: Elsa Hosk, Marianna Santana
Music: LA Vampires vs Zola Jesus, “In the Desert”

Modern Day
Models: Elsa Hosk, Tallulah Morton, Chrishell Stubbs
Music: Deerhoof, “The Merry Barracks”

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

1920s

1920s

1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

1950s

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The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

1970s

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The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

2000s

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1920s

The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?