Trend: We’re All About Denim

Denim is a fabric we can’t get enough of! It’s so easy, so versatile and so cool. This week we’re all about denim dressing as you can see by our Homepage.

The trend: Head to Toe Denim! That’s right we’re mixing and matching different tones of denim to create a bohemian rock and roll look. Yesterday we went up to the studio to see what looks we could create out of our Denim Collection ; from long and bohemian to short and funky, denim sure made us cool and easy towards the end of the day!

Items: Sweetheart Denim Romper, Contrasting Denim Maxi, Radio BBC Boot

Items: Mason Tee, Roadie Denim Shirt, Beach Cruiser Short, Studded Seattle Love Boot, Jenny Floppy Hat

denimItems: High Waisted Seamed Chloe Short, Top coming soon, Bag coming soon, Daphne Platform

denimItems left: On the Fringe Crochet Cami, Made to Last Denim Short, Zipper Ankle Boot, Marrakesh Floppy Hat, Where The Boys Are At Beaded Bracelets, Delhi Floral Crossbody, Ladder Quill Necklaces

Items right: Denim Cutoff  Shorts, Scallop Edge Lace Crop Top, Seamless Directions Top, Crochet Cardigan, Mainland Studded Boatshoe, Necklace coming soon.

Store Style: Blue Jean Baby

In case you couldn’t tell by looking at our website, we’re pretty into denim right now – even the good old Canadian tuxedo!  But even if head to toe denim is a little too much for you, we love finding ways to incorporate pieces of it into every outfit, and it feels so fresh for Spring. Here’s some styling inspiration from our always-lovely store girls!

The denim bustier dress is definitely our dress of the moment – change it up a little by adding a slip underneath!

The perfect cutoff denim short – wear them now with tights and boots; wear them later with bare legs and sandals – and of course the laguna coast pullover!

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A sweet Meadow look: the fp high rise flares, flower smocked tube top and suede floral headband.

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I love how she paired the denim bustier dress with a belt in a contrasting shade of blue – the dress also looks great with the caballero tall boot and jane wide brim hat.

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Denim on denim! The cutoff denim short, riding with cowboys tank and traveler denim jacket.

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The denim bustier dress looks absolutely adorable with boots or converse!

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And lastly, we love the denim bustier dress with the traveler denim jacket!

Shop the Blue Jean Baby collection.

Thursday Poll: Molly Items

You’ve all now become acquainted with our new FP girl, Molly. So where do you all like to show your Molly style most? Is it with a cute dress, top, romper, shorts or maybe in an accessory? Tell us where you’re embracing the Molly look!

DRESS

The Denim Bustier Dress

TOP

Peter Pan Lace Top

ROMPER

Printed Romper

printed romper

SHORTS

Scalloped Linen Short

scalloped linen short

ACCESSORY

Drew Lace Oxford

drew lace oxford

A New Free People Girl: Meet Molly

Molly has that classic retro look – it’s preppy and sophisticated but in a cool modern way. She takes signature styles and makes them fresh again; her clothes have details such as tipping and pleating and she loves the Peter Pan collar like no other. She’s reserved but her personality exudes confidence… you’ll see her walking elegantly in a city, perched in an old library or quietly sitting in a coffee shop soaking in her thoughts.

Molly is our new style girl who was inspired by the retro things in life; she gives vintage a modern twist! To celebrate Molly’s debut online and in our catalog, we did a special photo shoot featuring FP Jemma, who embodied Molly perfectly – we want to thank the lovely people at One Shot coffee shop in Philly for letting us take photos, be sure to check out their place it’s pretty great – a wonderful atmosphere and delicious food and coffee!

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In this look: Denim Bustier Dress, Sweet Spring Gingham Buttondown, Radio BBC Boot.

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molly

In this look: Vintage Thrift Wash Straight Leg Denim, Peter Pan Lace Top, Hardware Loafer.

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In this look: Printed Romper, Traveler Denim Jacket, Studded Saddle Shoe.

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Check out our Molly Shop for more retro styles!

We’d love to hear your thoughts on our newest girl! Are you a Molly?

Freja Beha Erichsen x Free People – Catalog Sneak Peek!

I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!

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Details: Quirky & Cool

I love quirky little details… today I kept noticing little things that made an outfit unique, like a little bit of leather on a denim shirt, pairing a vintage tee with a sequin vest, adding suspenders to the basic denim and tee, statement collar necklaces, striped denim and leopard, neon bracelets – you name it, our FP girls are rocking it.

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Dress down the fitted with daisies dress with a cool denim shirt.

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The casbah necklace looks awesome with collared shirts!

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You can find the neon bracelets in our stores!

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Ruby rocking her “You had me at woof” shirt :)

Style File: Assistant Designer (Lou)

This week’s StyleFile is an effortless beauty who’s style has a laid back California beach vibe. I don’t know if it’s her long, wavy blonde locks, the colorful friendship bracelets, or the heart tattoo on her wrist that scream Cali, but it’s definitely there. She wears a lot of stellar grunge pieces – ripped and splattered jeans, a slouchy knit hat, baggy tees, and kicks. She’ll then mix it up with an awesome Native American inspired necklace or poncho. There’s no doubt, she looks like your quintessential American girl – active and full of life. Her vivacity can’t be restricted with pompous or tailored clothing – she has no time for that.

These jeans are perfectly slouchy and distressed. Get the look with a grungy graphic tee, hat, and Converses.

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This photo makes me want Summer. And colorful bracelets

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She takes the formality out of a cable knit sweater with fringe layering

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In this cold Winter weather, everyone needs a good throw on poncho to stay warm.

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She loves her Native American accessories just as much as the rest of us at Free People. Some great variations are on our website right now here, here, and here.

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A Creative Baby Shower

Our creative director is expecting a baby very soon, and today we had a surprise baby shower for her in the cruise ship terminal next to our building at the navy yard.  Our display team helped create an incredible setup full of all the things she loves – like American flags and denim – and even pitched a little teepee surrounded by a ring of comfy pillows. The mom-to-be was picked up in a golf cart draped with a flag :) She’s a special lady, very deserving of such a beautiful celebration!  Read More