Once…the Countdown Begins

Pssst… In one week we are launching a collection of limited edition dresses that consists of six magical gowns dreamed up and hand crafted by the lead designers at Free People.

We will be launching the dresses with pop-up shops that will appear in our Brentwood and 5th Avenue stores on November 10th for a special three-day viewing experience that will leave you with sparkles in your eyes.  But don’t worry if you don’t live in NY or LA because they’ll be online for you all to see a week from today!

Each day until then, I will share a special sneak peek of each dress, with one word that each designer chose to describe it, before we reveal the final pieces.


A girl became a star, and for the night she shone the brightest light,
She became a magical attraction that was breathtaking.
A shooting star that will never be forgotten.


Come Again Darkness

I came across these scarves on green eyed monster and I loved the story behind them so much – for anyone out there who, like me, suffers from seasonal depression, here’s a little ray of light :)











“I am always bewildered by the arrival of early autumn darkness. I travel around in my normal routines confused for weeks. This year I felt I needed to try harder to understand the transition. Was there some way I could prepare? Without even knowing it I found I was using my camera as a tool to dissect the final hours of illumination. I became fixated on capturing a momentary blanket of light, of all tones and colors, which I could hold and pull up around me when all I see is black. I wanted to feel the light. I needed to see the light. And now I feel ready. Come darkness, here we are again.”

more here.

Desk Top: Office Coordinator

I love to hear the meaning and stories behind the little things people keep at their desks. Everyone’s desk space here is so unique and full of tiny, fascinating details. Here’s a look at the Free People office coordinator’s desk top!

1. The headphones were actually a Christmas present from my father last year.  They help when I’m looking for new store music!

2. This little giraffe statue was given to me by our creative director.  She’s having a baby (!) and gave away little things after she baby-proofed her home.

3. This is a photo of my friend/coworker. His last day is on Friday (he’s going to grad school) so I snagged it off his desk so I can still see him every day.

4. It’s a pin that says, “Happiness is a warm puppy”.  I bought it from a thrift store, it makes me smile :)

5. A photo of my little kitten, Walker <3

6. A piece of my mom’s artwork that she did in college. Unfortunately, artistic ability is not hereditary.

7. A Swedish wooden horse my grandparents brought back from their visit to Sweden.

8. As the office coordinator, people often come to me asking for candles when they have office parties, so I keep them at my desk.

9. I get migraines all the time! My mom sent me this holistic Migraine Tonic recently- hopefully it works! (fingers crossed)

10. Worry doll- I think this came off of a cupcake from an old office party. They remind me of my childhood.

11. Photo of Audrey Hepburn- She’s one of 11 women I have hanging above my desk as my eyebrow inspiration #dontjudgeme

12 . One of our first round discs for a store mix cd

13. This finger puppet needed a home, so I adopted it.

Cool Job Alert: Graphic Design Assistant!

We are looking for a Graphic Design Assistant to join our home office team! The primary focus for this position will be to create.

Responsibilities include:

  • To create compelling catalog covers and layouts, using your painterly and illustrative skills
  • To invent new ideas for layout and push the limit of catalog design
  • To create striking, visually unique, and artistic marketing messages for freepeople.com

For more info and to apply, please click here.*

*When applying please attach work samples or website address.

Designer Jewelry by DANNIJO

This month’s featured jewelry designer is one of my personal favorites – Dannijo. The New York based label was founded by sisters Danielle and Jodie Snyder, self-taught jewelry designers who learned how to wirework by playing with their father’s medical tools as kids. Their pieces are handmade using various metals – oxidized silver, gold and gunmetal – mixed with bold colorful elements like druzy quartz, crystals, aqua aura and pearls.

A combination of bohemian whimsy and old-world sophistication, their pieces are incredibly beautiful and eye-catching, making them a favorite among celebrities and fashion designers.

Their inspiration:

“For SS12 we were really inspired by Indonesian surf culture, western elements and Aztec artifacts — think masks, fossils and ancient jewelry dug up from the past. We wanted the collection to be really wearable and able to be stacked and layered as always so we had fun with color and silhouettes while keeping the collection very signature Dannijo. It’s sort of a modern take on remnants of the past.”


I love how the necklaces are styled with vintage tees and faux fur in our October catalog – on the left, the Stella Collar, and on the right, the Tribal Rhaise Pendant.

And the rings? The rings are out of this world!


Lucas Stone Ring, Dai Ring, Jacinda Ring.

Shop all designer jewelry by Dannijo.

Our little Installation

A few weeks ago I told you about a little installation we started in our lobby.  Well most of our objects have been hung by now and it’s so fun looking at them and trying to guess what belongs to who! Here’s a little peek at some of the things we love about our jobs :)












Another Awesome Job Alert!

Calling all artists, fashion, and design junkies!! Do you love to create inviting atmospheres? Do you constantly add touches of detail to transform a space? Do you understand the Free People brand thoroughly and love the aesthetic, constantly trying to recreate it in your own world?

Free People is looking to hire a District Visual Manager for its Wholesale division to manage all aspects of merchandising for their specific region. The role requires a highly motivated, energetic, and organized individual, who can drive sales through creative ideas and analysis of what works.

Role & Responsibility:

Training and Development:

  • Educate and motivate sales associates, specialists and management in each store within the region about the product, sales goals and merchandising objectives
  • Build the Free People Clientele through customer service and leading by example in the Free People Shop
  • Train associates on how to build multiple sales and use the directives as a guide for putting key looks together


  • Merchandise the floor space to reflect the Free People Corporate image based on the current trend of the season
  • Communicate and establish effective relationships with visual managers, merchandise managers, selling managers and sales staff to create the Free People Image
  • Utilize and pass out visual lookbooks and directives to ensure our images are being recreated within the department store environment
  • Consistent communication with store management regarding floor space, numbers analysis, selling events and review of specialist performance

Selling Analysis:

  • Analyze and communicate weekly goals to each store of responsibility
  • Review allocations to your individual stores and communicate any issues
  • Submit competitive recaps and detailed weekly recaps
  • Conduct seminars with stores on a quarterly basis

Job Location

New York, NY US

Position Type


For more info and to apply, click here.

Gypsy Thief

A friend sent this to me the other day to check out and I thought it was such a neat concept – a photographer and textile designer collaborated on this shoot and it showcases both of their talents so beautifully! I love the juxtaposition of the fabrics alongside the photos of nature, they complement each other so perfectly.











Designs and Artwork by Tara Bromham.
Photography by Bohie Palecek.

View in its entirety here.

A Free People Wedding Gift: Quilted Fabric Clutches

Our operations coordinator is also getting married, and had the amazing idea to incorporate some of the beautiful quilted fabric from India that we use for lots of our store displays – by having it used to make one-of-a-kind clutches as gifts for her bridesmaids! She worked with her friend Paige, a local designer behind Christine Shirley, who uses scraps of old fabric or old vintage clothes that may never come back in style to make handbags, clutches and more.  Check out the amazing clutches she made with the quilted fabric!



Such an awesome idea, and a great way to incorporate her love of Free People into her wedding!

Free People Fall Display Giveaway!

I have one of the awesome flannel lanterns from our Fall store displays and I want to give it to one of YOU!

To enter, click here and fill out the brief form. I will choose a winner at random one week from today!

Good luck :)

P.S. learn how we made them here.