guest blog post: shooting our february catalog

Hi! I’m Free People’s creative design assistant and February guest blogger! I consider myself lucky, because I get to help with the creative process in developing the image of Free People, and also have my hand in styling.  I work directly under our creative director, who is best described as creative sunshine.

our creative director on our February catalog shoot preparing for the next shot.

Ok, so here are some tidbits from this catalog’s creation process: the concept was first outlined and sketched in a notebook by our creative director.

FP February 2010 Cat Shoot 001

Here are some tears that were collected for inspiration on how we’d like the shoot to go before we get on location.

FP February 2010 Cat Shoot 003 (2)

Finally shooting day arrives and the end result is like magic!




fp (5)


stay tuned for more posts from me this month, and check out my personal blog here!

spring in our stores!

i mentioned last week that we opened two new stores – one in houston and one in pittsburgh. they both debuted our new spring displays, making them a bright and inviting space beckoning for people to step out of the cold and inside their doors. our display team blows me away every time – this spring’s combination of strips of fabric in cheerful easter-egg shades, parasols and colorfully patch-worked suitcases is like a warm burst of sunshine for the soul.

here are some images from houston:


the scarves sewn together remind me of prayer flags!



this suitcase “sculpture” is beyond amazing…the suitcases are covered with fabric and dripping with trinkets that the free people girl has picked up on her travels.








beautiful work, display team! stay tuned for pittsburgh photos later this week.

at home with a visual display artist

today i have a special tour for you of the home of one of our visual display artists who lives out in california! she actually used to work here in the home office, but relocated to the west coast to work on displays for our stores in the western region. she’s very talented and the epitome of a free people girl, as you’ll see in the photos of her home and personal style.

i’m already jealous.

you can see that she has been hard at work – on our spring store displays!



i love the record player, and the requisite chewbacca mask – we have a bunch of them floating around home office :)


she told me that her grandmothers have been huge influences on her life. the photo at top left is her grandma ella, about whom she says, “she died when i was young, but i resemble her most and admire her work ethic and grace. she raised my dad and he raised me to explore and travel. he took me on trips across the country when i was young and as an adult. that father, daughter time has been so rewarding to me as an adult. we have been on a lot of adventures as a family!”

the most important thing in her home is the “wall of objects” at bottom right. she’s pointing to a photo of her grandmother joan, about whom she says “she taught me how to sew, crochet, knit, and cross stich. i spent a lot of time crafting with her. she and my mother taught me how to be creative in everything i do throughout the day. the two of these ladies have been very inspiring!” she also collected giraffe figurines, and the ones at bottom left were the first ones in her collection.

check out the slideshow for lots more photos of her lovely home!


display work


personal style


her dog (right) meets claude (left).


thanks so much for letting us peek inside your home! and thank you to claude’s mama for taking the pics :)

at home with our graphic designer

lizzy janssen is an amazing artist, has great style, and is just an awesome person- so its no surprise that her home (in fishtown, philadelphia) is a reflection of all those things. lizzy describes it as somewhere in the early american, meets 1950’s housewife, meets mid-century modern neighborhood :) another fun fact – it was designed by our creative director, who lives here!

i’m completely in love with her place…the exposed brick, the spiral staircase, the amazing bathroom and her adorable cat arlo in the above picture (named after arlo guthrie).


most of the stuff lizzy has decorated her place with – the furniture, paintings and figurines – was found at thrift stores, garage sales, and sometimes even on the curb! her favorite thrift stores in philly are germantown thrift and three potato four, in manayunk.


here’s a quick little interview with lizzy, and check out more photos of her sweet place in the slideshow below!


you can check out another tour of lizzy’s home here!

bohemian french wedding

one of our facebook fans posted a link to this gorgeous bohemian and french inspired wedding and i wanted to share some of the photos! i’ve never been the type of girl that’s into weddings or has any desire to have one (unless it involves bare feet, the beach and tribal tattoos) but i will say i find weddings to be beautiful and am always inspired by the tiny little details that people incorporate.  for instance, i love the little french touches in this wedding!

the bride, an artist, painted the image for the wedding invites and had them printed as fine art prints, with the details on the back, so that people could keep and frame them if they wanted to.


they set up an antique french dresser with a stack of vintage postcards that people could write notes on and leave in a drawer for the couple.




there was a coffee bar at the reception, and tea boxes were used as centerpieces for the tables.



dried flowers and lavender were used as well for centerpieces, inspired by french country homes.



so beautiful! source.

Amazing Entry Level Design Opportunity!

Here at Free People, our design team is made up of 40 people. Though most studied design in college, several did not. Their successes are the same regardless of their degrees. In fact, our two most senior designers majored in computer science and art history.


Please submit a project that shows both your love and understanding of the Free People product and your vision of what the product should look like.

You can sew, sketch, collage…anything you’d like…to clearly express your creativity.

We will be accepting projects until January 30th. Please email a photo attachment (preferably a JPEG) of your project to:

The designers whose work we love may have an opportunity to travel to Philadelphia to interview and spend a day with us.

We are very excited to find some extremely talented young designers to add to our growing team!

image final 2

writing on the wall

our senior stylist recently moved into a new home and painted one of the walls with chalkboard paint – such a fun idea! friends can leave little drawings and notes when they stop by, and it would come in handy for bursts of inspiration! i love how elegant her’s looks with the mantel and mirrors – and don’t you love the fire someone drew :)

there are so many cool things you can do with chalkboard paint…here’s some more inspiration from around the web.




the 2011 calendar is here!

our graphic designers have made a new downloadable/printable calendar for 2011!

i can’t stop looking at it, they did such a beautiful job and have captured the mood of each month perfectly.

click here to go to our flickr page and download the large size – they made two versions, one for regular screens and one for wide screens :) enjoy and happy new year!


i can’t believe christmas is just a few days away… it always sneaks up on me! for today’s DIY i thought i’d give you guys a roundup of some last minute crafts. i wish i had time to do all of these!

a pretty fabric wreath… tutorial here.

a lace doily and christmas light garland – this would look cool with paper snowflakes too!

121210 sequin trees 1

love these sequin trees


… and these felt ones.


a pretty fabric fringe garland.


make your own ornaments with little bits of nature inside.

toy ornaments 1

these little plastic figurines painted with nail polish remind me of our current store displays!


another creative take on a wreath.


and some really fun wrapping paper made with bits of crayon!

fp nashville

something really cool from our store team!

in november we opened our 39th store in nashville, TN in the mall at green hills. we’ve begun to create stores that are as unique as our product and one of the aspects of this store that has us very excited is the art finish on the storefront.

we were inspired by the idea of hammered nail heads and patterns found in nature – based on fibonacci patterns like the golden spiral found in sunflowers.


the geometric pattern was carefully created in graphic format and then printed full scale on the substrate. over 9,000 brass discs were then individually attached and sent out to be installed in the field. once the panels were installed an artist applied a rich layer of plaster and wax to finish the walls.


the walls subtly glimmer and catch your eye from across the atrium. this finish took a lot of work and collaboration but we think it feels just right for our first nashville store! next time you are in nashville be sure to check it out!

so amazing…thanks for sharing store team :)

holiday downloads for you!

good morning! we have a new graphic design assistant and she made these adorable holiday downloads for the blog – the smaller one is iphone wallpaper and the larger one is for your computer desktop. but as our graphic designer suggested (and i agree) it would make such cute wrapping paper, don’t you think? just print some out and use it to wrap small gifts!

click on the images to go to our flickr page and download them. enjoy!

she made a really cute card too, i’ll post that next week :)