Washed Ashore With Our Senior Knits Designer

Our June e-book, Washed Ashore, is one of my favorite collections and shoots we’ve done yet. I remember when our designers presented the ideas for this trend, about a year ago or more.  They were deeply inspired by the sea, and by the idea of fabric being washed ashore – tattered by sand and shells and bleached by the sun. Read More

Style File: Our LA Designer

While I was in LA, I had the opportunity to visit one of our designers that used to design for FP Beach and now purely creates a collection from LA, right out of her Echo Park home. It goes without saying that her style oozes the laid back, cool LA vibe, but it has a twist…  leaving you curious for more. There’s always a story behind each piece of clothing she owns, you just know there’s something unique about what she is wearing. Read More

Style File: Assistant Designer – Beach

Have you ever looked at a girl and thought, “there’s someone who knows what fashion is?” This week’s Style File is one of those girls. She’s not scared of an Avant Garde print or dressing head-to-toe in monochromatic tomato red. Her styling is spot on, the way one images a top fashion editor being styled. Although she always looks relaxed and comfortable, you just know that she’s into fashion. The sweater she throws on is perfectly nubby, and oh, that insanely cool necklace she’s wearing? It’s the logo for her friends’ young fashion line that is blowing up in the UK right now. Her style is flawless with great attention to detail. Look close and you’ll see a dreamy braid hidden in her waves. This girl knows how to dress herself.

Get the red look with our Easy Days Off the Shoulder Sweater, Five Pocket Seemed Legging, and Vegan Docs

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Try a vintage-inspired floral dress like the Floral Shirt Tail Pucker Dress

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Load on the rings, you can never have enough!

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Style File: Assistant Designer (Lou)

This week’s StyleFile is an effortless beauty who’s style has a laid back California beach vibe. I don’t know if it’s her long, wavy blonde locks, the colorful friendship bracelets, or the heart tattoo on her wrist that scream Cali, but it’s definitely there. She wears a lot of stellar grunge pieces – ripped and splattered jeans, a slouchy knit hat, baggy tees, and kicks. She’ll then mix it up with an awesome Native American inspired necklace or poncho. There’s no doubt, she looks like your quintessential American girl – active and full of life. Her vivacity can’t be restricted with pompous or tailored clothing – she has no time for that.

These jeans are perfectly slouchy and distressed. Get the look with a grungy graphic tee, hat, and Converses.




This photo makes me want Summer. And colorful bracelets


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She takes the formality out of a cable knit sweater with fringe layering

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In this cold Winter weather, everyone needs a good throw on poncho to stay warm.

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She loves her Native American accessories just as much as the rest of us at Free People. Some great variations are on our website right now here, here, and here.

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Style File: Designer- Candy

This member of the Candy design team has pretty rad style. She’s not afraid to wear something far out. Piled high each day in vintage, she often dresses in motifs and themes. It’s so nontraditional that it works. With little gothic touches, and that wear-whatever-you-want motto, she reminds me a bit of Abbey Lee. Although her style is loud as can be, once you walk up and say hi she’s a quiet nonchalant personality. I love the guts that she approaches fashion with everyday.

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DIY Holiday Ornaments turned Accessories

Have you guys seen our beautiful collection of holiday ornaments? We have chosen some of our favorite jewelry designers to collaborate with, interpreting their aesthetic and materials into ornaments that can be hung on a tree! The ornaments are lovely, and the best part is – all of them can be turned into accessories that you can wear and enjoy all year round :) Our team helped put together some awesome tutorials on how to do this – first, we’ll show you how to turn the ornaments into earrings or necklaces!

DIY ornaments turned into earrings

What you need:

A pair of pliers and two earring hooks – you can find these online at places like amazon or at your local craft store.

We used the Zodiac Coin Ornament – I love that these have little fortunes on the back :)


Using your pliers, remove the large hook that comes on the ornament.


Replace the large hooks with the earring hooks, using the pliers to pinch them shut.


You now have a new pair of earrings :) It would be really cute to mix your own zodiac sign on one ear and a loved one or best friend’s sign on the other!

DIY ornaments turned into necklaces


This one is really simple – all you need is a chain of your choosing, and, depending on which ornament you use, you might need the pliers.

We used the Crystal Claw Ornament:



Remove the ribbon the ornament comes with.


And add the chain! Easy peasy.


These ornaments would make great earrings OR necklaces:


Crescent Moon Ornament


Dalila Turquoise Ornament


Aiyanna Dream Catcher Ornament

Part Two coming next week!

Once…the Countdown Begins

Pssst… In one week we are launching a collection of limited edition dresses that consists of six magical gowns dreamed up and hand crafted by the lead designers at Free People.

We will be launching the dresses with pop-up shops that will appear in our Brentwood and 5th Avenue stores on November 10th for a special three-day viewing experience that will leave you with sparkles in your eyes.  But don’t worry if you don’t live in NY or LA because they’ll be online for you all to see a week from today!

Each day until then, I will share a special sneak peek of each dress, with one word that each designer chose to describe it, before we reveal the final pieces.


A girl became a star, and for the night she shone the brightest light,
She became a magical attraction that was breathtaking.
A shooting star that will never be forgotten.