Pssst… In one week we are launching a collection of limited edition dressesthat consists of six magical gowns dreamed up and hand crafted by the lead designers at Free People.
We will be launching the dresses with pop-up shops that will appear in our Brentwood and 5th Avenue stores on November 10th for a special three-day viewing experience that will leave you with sparkles in your eyes. But don’t worry if you don’t live in NY or LA because they’ll be online for you all to see a week from today!
Each day until then, I will share a special sneak peek of each dress, with one word that each designer chose to describe it, before we reveal the final pieces.
A girl became a star, and for the night she shone the brightest light,
She became a magical attraction that was breathtaking.
A shooting star that will never be forgotten.
This lovely lady with romantic style is a designer here at Free People. Beautiful wrap dresses and flowing chiffon paired with her head of fiery red curls give off an almost Victorian feeling. She puts an updated twist on the classically beautiful elements with leather leggings, boho wedges, and playful nail art. A master of prints, you’ll often catch this designer in a statement pattern that is to die.
It’s easy to see why this week’s style file landed a job as Free People’s intimates designer. She won’t just look at a piece as something to be worn underneath your clothing, but she also has the creative mind that can look at it in different contexts, and style it in completely unexpected ways that work. Her everyday wear mixes great intimates pieces – think slips, lace, and bloomers – with more conservative pieces and funky accessories. Her style borders the line between graceful beauty and edgy tough girl. It’s that deep understanding of intimates, and amazing ability to style them in a variety of ways, that explains perfectly why this is her area of expertise.
Her mom gave her this gorgeous vintage night gown. I think it might be one of the most beautiful pieces I’ve ever seen.
This month’s featured jewelry designer is one of my personal favorites – Dannijo. The New York based label was founded by sisters Danielle and Jodie Snyder, self-taught jewelry designers who learned how to wirework by playing with their father’s medical tools as kids. Their pieces are handmade using various metals – oxidized silver, gold and gunmetal – mixed with bold colorful elements like druzy quartz, crystals, aqua aura and pearls.
A combination of bohemian whimsy and old-world sophistication, their pieces are incredibly beautiful and eye-catching, making them a favorite among celebrities and fashion designers.
“For SS12 we were really inspired by Indonesian surf culture, western elements and Aztec artifacts — think masks, fossils and ancient jewelry dug up from the past. We wanted the collection to be really wearable and able to be stacked and layered as always so we had fun with color and silhouettes while keeping the collection very signature Dannijo. It’s sort of a modern take on remnants of the past.”
New York Fashion Week is over, and while I don’t really consider myself to be the most fashionable person, I still like to check out the shows online and follow some of the behind the scenes coverage on tumblr. And beyond just the fashion inspiration, I found myself saving so many photos of hair styles! I doubt I’d be able to tame my mess of hair to look like any of these but it’s still great inspiration… Read More
Meet this week’s style inspiration – the design assistant for New Romantics here at Free People. I was immediately attracted by her laid back and beautiful – yet approachable – look. I checked in on her daily to get to know her better and bring you her week in style file.
In her romantic, somewhat demure, way of dressing she reflects her personality perfectly. She seems quiet and shy at first, but is then sweet beyond words as soon as you approach her. This is a girl who doesn’t wear outfits that shout “look at me,” but rather, “come closer.” Pay attention and you’ll notice a dainty necklace or a gorgeous etched bracelet.
As assistant designer for the Free People New Romantics, she will be given a fabric chosen by her boss, the head designer for New Romantics, and then has to come up with styles using what she is given. The process usually starts with a sketch. Her sketches themselves are amazingly inspirational to look at. She will then drape the piece – usually doing about one a day. After she’s done draping, she will pass everything along to tech who takes it from there. This week she was already working on things for next summer.
our e-catalog features some amazing new pieces from our beach collection! i’m a huge fan of beach – the majority of the fp items i own are from the collection – because they’re so easy to wear! they can be super casual and worn on the beach or you can dress them up for going out at night.