Style File:Designer

This lovely lady with romantic style is a designer here at Free People. Beautiful wrap dresses and flowing chiffon paired with her head of fiery red curls give off an almost Victorian feeling. She puts an updated twist on the classically beautiful elements with leather leggings, boho wedges, and playful nail art. A master of prints, you’ll often catch this designer in a statement pattern that is to die.

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Some Halloween fun :)

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Style File: Intimates Designer

It’s easy to see why this week’s style file landed a job as Free People’s intimates designer. She won’t just look at a piece as something to be worn underneath your clothing, but she also has the creative mind that can look at it in different contexts, and style it in completely unexpected ways that work. Her everyday wear mixes great intimates pieces – think slips, lace, and bloomers – with more conservative pieces and funky accessories. Her style borders the line between graceful beauty and edgy tough girl. It’s that deep understanding of intimates, and amazing ability to style them in a variety of ways, that explains perfectly why this is her area of expertise.


Her mom gave her this gorgeous vintage night gown. I think it might be one of the most beautiful pieces I’ve ever seen.





I would have never thought to pair bloomers with tights and a sweater for day – brilliant idea! Try the Floral Bloomers and the Easy Days Off the Should Sweater to get the look.


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Designer Jewelry by DANNIJO

This month’s featured jewelry designer is one of my personal favorites – Dannijo. The New York based label was founded by sisters Danielle and Jodie Snyder, self-taught jewelry designers who learned how to wirework by playing with their father’s medical tools as kids. Their pieces are handmade using various metals – oxidized silver, gold and gunmetal – mixed with bold colorful elements like druzy quartz, crystals, aqua aura and pearls.

A combination of bohemian whimsy and old-world sophistication, their pieces are incredibly beautiful and eye-catching, making them a favorite among celebrities and fashion designers.

Their inspiration:

“For SS12 we were really inspired by Indonesian surf culture, western elements and Aztec artifacts — think masks, fossils and ancient jewelry dug up from the past. We wanted the collection to be really wearable and able to be stacked and layered as always so we had fun with color and silhouettes while keeping the collection very signature Dannijo. It’s sort of a modern take on remnants of the past.”


I love how the necklaces are styled with vintage tees and faux fur in our October catalog – on the left, the Stella Collar, and on the right, the Tribal Rhaise Pendant.

And the rings? The rings are out of this world!


Lucas Stone Ring, Dai Ring, Jacinda Ring.

Shop all designer jewelry by Dannijo.

NYFW: Hair Inspiration

New York Fashion Week is over, and while I don’t really consider myself to be the most fashionable person, I still like to check out the shows online and follow some of the behind the scenes coverage on tumblr. And beyond just the fashion inspiration, I found myself saving so many photos of hair styles! I doubt I’d be able to tame my mess of hair to look like any of these but it’s still great inspiration… Read More

Style File: Edition 2

Meet this week’s style inspiration – the design assistant for New Romantics here at Free People. I was immediately attracted by her laid back and beautiful – yet approachable – look. I checked in on her daily to get to know her better and bring you her week in style file.


In her romantic, somewhat demure, way of dressing she reflects her personality perfectly. She seems quiet and shy at first, but is then sweet beyond words as soon as you approach her. This is a girl who doesn’t wear outfits that shout “look at me,” but rather, “come closer.” Pay attention and you’ll notice a dainty necklace or a gorgeous etched bracelet.

Picnik collage

As assistant designer for the Free People New Romantics, she will be given a fabric chosen by her boss, the head designer for New Romantics, and then has to come up with styles using what she is given. The process usually starts with a sketch. Her sketches themselves are amazingly inspirational to look at. She will then drape the piece – usually doing about one a day. After she’s done draping, she will pass everything along to tech who takes it from there. This week she was already working on things for next summer.

Picnik collage

And now for a peek into her personal life =)



beach babe

our e-catalog features some amazing new pieces from our beach collection! i’m a huge fan of beach – the majority of the fp items i own are from the collection – because they’re so easy to wear!  they can be super casual and worn on the beach or you can dress them up for going out at night.

the crochet birkin romper and flume cardigan are made of the same laser-cut fabric that is amazing- it’s nice and light and let’s your warm summer skin breathe!

now hear more about the collection from the lovely designer herself – this video is adorable:

shop the full collection here. we like beach!!