Free People Walnut Street Opening

Yesterday I left work around 5pm to head to our brand new store on Walnut Street in Philadelphia.  We were having a private celebration for home office employees, family and friends before the doors officially opened this morning. From the moment I walked through the carved wooden door, I felt like I was in a very special place.  If you live in the area, I definitely recommend making the trip to see the store in person – but if not, I hope these photos can do it some justice!







Bracelet heaven!


The view from the upstairs loft.


The upstairs fitting room area is cozy and tranquil – I literally could live here. The fitting rooms were painted by five of our amazing fp girls, who made them truly special and unique.


Intimates hang delicately on subtly sparkling walls.






How amazing are the patchwork rugs?! A great DIY project, perhaps…








Yummy food from Steven Starr Restaurants and Root, Snap & Rhuby drinks from Art in the Age – the Root and ginger beer was to die for!


I adore the brick wall and necklaces hanging from nails – I bought one of these zodiac necklaces – you can only find them in our stores! I also love the falling whistles.



Former Belle put on an awesome show!


It was such a magical night. Stay tuned for another post, on two of my favorite parts of the store!

Photos by Julia.

Cool Job Alert!

We have two very cool job openings on our store team! We are looking for a Midwest District Visual Manager, who will be based out of Chicago, and a Northeast District Display Coordinator, who will be based out of Boston!

For more info and to apply for one of these positions, click on the links below.

Midwest District Visual Manager – Chicago

Northeast District Display Coordinator – Boston

(psst… the image is a sneak peek at our spring store displays, going up next week!)

Free People Holiday Giveaway!

Tis the season… for giving! We’re celebrating the holidays with a special giveaway for YOU – our amazing readers and fans :) Each Friday in December I will select a winner at random who will receive a special Free People goodie bag!

Each goodie bag includes: the fp one beaded bandeau, a necklace, bracelet, ring, fabric wallet, coin purse, set of barrettes, a display item and some special little trinkets!

Head on over to our Facebook Page to enter.  Happy Holidays!



Fall Display Deer Giveaway!

We have a very cool giveaway for you today!! When I first saw our fall displays I fell completely in love with the deer – each store got one of the sculptures, which they then painted and embellished so that each one is unique and special to the store where it lived :) Now that our holiday displays have gone up in stores, and Fall displays have come down, we have some deer that we’d like to give away!

Since the deer are large (and heavy!) and fragile, we are offering the giveaways separately in each location where they are available, so that the winner can go pick it up at their convenience.

The following locations are each giving away ONE DEER. Please click on the link for your desired location and fill out the brief form to enter to win. This giveaway will remain open for one week, and then I will pick one winner for each location. I will send the winner a confirmation email and put you in touch with the store so you can schedule a time to pick up your deer.

These would make the most amazing lawn decorations! Good luck :)

*click on the link below for the store closest to you and fill out the form to enter*


Free People Scottsdale – 15147 N Scottsdale Rd, Scottsdale AZ


Free People Cahuenga – 1520 Cahuenga Blvd, Los Angeles CA

Free People Corte Madera – 1618 Redwood Highway, Corte Madera CA

Free People Glendale – 137 South Brand Blvd, Glendale CA


Free People Boston – 800 Boyleston St. #A, Boston MA

Free People Burlington – 75 Middlesex Turnpike, Burlington MA

Free People Cambridge – 63 Church St, Cambridge MA

New York:

Free People 5th Ave – 79 5th Avenue, New York NY

Free People Garden City – 630 Old Country Road, Garden City NY


Free People Arlington – 2700 Clarendon Boulevard, Arlington VA

Free People McLean – 1961 Chain Bridge Road, McLean VA

**UPDATE: Check your email, the winners have been contacted!!**

Step Inside Free People Aspen

We opened a new store in Aspen, CO on Friday and it is beautiful! The store is decorated with our new holiday displays, so it fits right in with its wintery setting! It’s like a snow globe on the inside and out :) Here are some photos of the magical new store…

Our beautiful new store front! And check this out, here it is back in the day:



Before and after :)


“Sequining” the display bike! And how cute are the sweater pedals?!?





Stay tuned for a tutorial on the awesome wrapping paper!




The FP Spun Sequin Knit Shorts are so beautiful – and I love how they look on the right paired with the red opaque tights, plaid shirt and cropped fairisle pullover!



More great outfitting ideas! On the left, the Sequin Bodycon and Fairisle Triangle Scarf; On the right, the Miles of Lace Dress with the Plaid Buttondown with Gingham over top.



Beautiful accessory display! One of our FP girls made the little tags for higher price-point bags and accessories using Aspen postcards! I love this idea for holiday gifts – check out a tutorial here ;)





So pretty :) Welcome to the family, Aspen!

rope swirl tapestry – giveaway!!

UPDATE: This giveaway is now closed.

i have another gorgeous piece from our summer store displays to give away! this amazing rope swirl tapestry was hand-made by our talented display team using rope, various brightly colored strings and pom poms and tassels inspired by india.  hang it on your wall, use it as a carpet in a hallway, a table runner – whatever your heart desires! one thing’s for sure- no one else will have anything like it :)


this tapestry is actually two pieces – so you can take it apart and hang them separately or keep it as one long piece!


lots of you are asking for a diy – you’re in luck, we did one :) find it here.

summer swing giveaway!!!

summer is right around the corner and to celebrate, we have a giveaway that you will want to use every day until the cold creeps back in – our display team has donated one of the incredible swings from our new summer install and one lucky reader will get to call it their own!

these swings are completely sturdy and usable, with wooden slats as a base and colorful netting to cover it with. as with many of our displays, our team drew inspiration from india, where our senior store designer spends half of each year. the netting, trimmed with beads, pompoms and tassels, is the same kind that is draped over the backs of camels in india.  the rope used to hang the chair is also the same kind as camel reins in india, and consists of colorful string carefully wrapped around thick rope. we used similar pieces on the camel in our august 2010 catalog shoot and the same netting was used on the horse in our march catalog shoot!


camel in jodhpur, india


left- august 2010 catalog; right – march 2010 catalog

i can just imagine this swing on the front porch of a house or hanging from the limbs of a tree in the backyard of one of our devoted readers… dreaming the summer days away, reading, listening to music and swinging gently in the summer air.

and not only are you getting one of the coolest store display pieces EVER, you also get something that is quite symbolic of the free people aesthetic. this swing is truly special!



1. fill out the brief form located on our facebook page here.

2. at the bottom of the form, make sure you “like” us on facebook

3. come back to the blog and leave a comment on this post letting us know you’ve completed the steps!*

*the winner will be selected at random from the comments on this post – make sure to leave your email address so we can contact you!

the giveaway will remain open for one week- a winner will be selected wednesday june 1st.

the swing will come with all the pieces you need to hang it, as well as instructions.

good luck!

fp corte madera

i may be biased by my love for san francisco and marin county, but our new store in corte madera, california is stunningly beautiful.  here are some gorgeous photos taken by our visual display manager on the west coast!

the view of san fran from marin county.



our storefront at the village at corte madera.



i love the stack of fabric covered suitcases!






i love this photo :)


display details.



our fp girls created a beautiful “white shop” in the area of the store with this gorgeous tiled floor, keeping the theme of the white story currently on our website! looks lovely.



and this…is just amazing.




the colorful central display is illuminated by the sky light above it on sunny days.




can you guess what day this photo was taken?


one of our fp girls puts the finishing touches on a display…and the checklist is complete!


and i had to include this photo… this is the superintendent dave who helped our team with the opening, standing next to a sign he made (that did not stay up long). love it :)


one more shot of the beautiful bridge… congrats to our team for another awesome store, i can’t wait to visit next time i’m out there!

store style

our store girls keep inspiring me with outfit ideas! they always look so amazing…here are some of the latest looks that have caught my eye on our stores’ facebook pages!

one of our dallas girls wearing the morning glory chiffon skirt as a dress, with the borderline fringe sweater over top and the bullet boots. LOVE.

here’s one of our houston girls looking gorgeous in the fp-1 around town shirt dress worn over the super stripe tee – what a great layering idea!


another houston gal wears the we the free graphic bareback tank over the sweater halter tunic with the cantina concho belt and western boots – cute!


a great casual look – the super stripe tee, skinny jeans, wrapped in fringe vest, fedora and backpack.


i want to copy this outfit… the super 70s jeans, floral bodycon tunic, tassel hip belt and tyler cinched hat. amazing.


one of our portland girls posing with the spring store display! she’s wearing the slouched rugby tee, printed floral skort and faded dye scarf.

speaking of spring displays – how amazing are these umbrella chandeliers from portland?!




oh, and…. HAPPY FRIDAY!