Behind the Scenes: The 1950s

For the 1950s portion of our holiday catalog “Through the Decades,” our team shot in-studio in NYC with photographer Alexei Hay, and model Elsa Hosk was the picture-perfect pin-up :) Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

Shop the Holiday Catalog.

Paris in the 1920s: Behind the Scenes

Paris was the perfect setting to capture the fashion of the 1920s for our Through the Decades holiday catalog.  The grayish light and romantic architecture created a dreamy backdrop to the 1920s styling worn by Elsa Hosk and sisters Zuzanna and Julia Bijoch.

Here’s a peek behind the scenes thanks to Thomas Northcut!

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The FP crew – such a stylish group of gals!

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Shop the November book.

November Catalog Video: Free People Through the Decades

Here is the beautiful video to accompany our holiday catalog, “Through the Decades.” It’s so fun to watch the models breathe life into each magical era!

The 1920s
Models: Elsa Hosk, Zuzanna Bijoch, Julia Bijoch
Music: Frehel, “La Vraie de Vraie”

The 1950s
Model: Elsa Hosk
Music: Charlie Feathers, “That Certain Female”

The 1970s
Models: Elsa Hosk, Marianna Santana
Music: LA Vampires vs Zola Jesus, “In the Desert”

Modern Day
Models: Elsa Hosk, Tallulah Morton, Chrishell Stubbs
Music: Deerhoof, “The Merry Barracks”

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

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1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

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The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

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The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

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The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?

ode to summer

it’s the first day of summer and the sun is coming out here in philly, but no matter what the weather is like where you are, this video from our “ode to summer” lookbook will definitely brighten your day :) elsa hosk’s sweet and spirited personality shines through as she dances along the coast in summery fabrics and swimwear.  welcome, summer!

view the lookbook online here.

may catalog behind the scenes – final batch!

i’m sad that this is the last batch of behind the scenes images from hawaii! i loved the photos so much (taken by the talented thomas northcut).  the pics of elsa hosk and tallulah morton frolicking in the surf are making me SO ready for memorial day weekend!

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